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TIME WARP TT
Industry type:Transportation
Product model number:TIME WARP TT
MERIDA INDUSTRY CO., Ltd.
award 2

The TIME WARP TT is the new weapon for Bahrain-MERIDA when racing against the clock, faster and lighter than ever before. While keeping the strong points of the former WARP TT bike, which was successfully won Taiwan excellence GOLD award, TIME WARP TT has been fundamentally redesigned. Pushing the limits of UCI’s legality and manufacturing, all the cables run completely internally, from the new full carbon cockpit to the brakes and derailleurs.
The front- and rear brake are entirely covered for reducing unwanted turbulences. MERIDA designed cockpit has a one-piece carbon design taking advantage of the UCI’s 3:1 rule cancellation. Its cross-sections are as slim as possible providing the best compromise of aerodynamic and stiffness. TIME WARP TT redesign offers an overall advantage of 9 Watt and a weight saving of 400g compared to the old bike. TIME WARP TT has an integrated storage compartment, that offers space for an inner tube, CO2 cartridge or mini tool.

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About MERIDA INDUSTRY CO., Ltd.

Founded in 1972 by Mr. Ike Tseng, Merida is a reliable supplier for high-end bikes & e-bikes in the global market. With an annual turnover of NT$20 billion in 2023, Merida shares 24% of Taiwan's export of bikes & e-bikes. Cycling racing has been a strong part of MERIDA's DNA for success when we established a strong professional MTB racing team in 2003. This MTB team was so successful by leading the World Cup team ranking 6 times in 10 years. Merida continued to inspire MERIDA fans all over the world since 2013 by switching its focus on a tier 1 professional road cycling team. When Taiwan's bike industry was struggling with relocation issue over the millennium, an industrial alliance A-Team was created by Merida & its main rival in a bid to turn it around. and successfully kept the industry flourish in Taiwan. In 2023, Merida ranks the 12th Best Taiwan Global Brand as judged by Interbrand. Now we can look back with pride at what Merida has achieved in its 50+year history.

http://www.merida-bikes.com

It was more than half a century ago in a trip to the United States, when Mr. Ike Tseng, an engineer and businessman from Taiwan, was overwhelmed by an infamous sign stood at the front door of a bike shop saying no repair was for Taiwan-made bicycles because of their awful quality. That sign since triggered Ike’s ambition to focus on the production of high-quality bicycles when he made up his mind to establish Merida in 1972. Ater years of being just a factory behind the OEM business model, in late 1980s Merida started to turn its name into a real bicycle brand that stands for quality, innovation and reliability in the international markets. Eventually it turned out to be a decades-long road for Merida to start from the scratch to become a notable international high-end bicycle brand. Now being a trusted elite brand of bikes and e-bikes in the international markets, Merida is honored by Interbrand as the 12th Best Taiwan Global brands in 2023 with a brand value USD494 million.