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Originally launched in 2011, preceded the ‘trend’ of aero bikes in the peloton. The biggest breakthrough for our REACTO was the launch of version II in 2013, in line with the launch of TEAM LAMPRE MERIDA. The REACTO II was a purebred aero bike particularly aimed at sprinters and breakaway riders.
Thanks to utilising many details we’ve originally developed for our TT-bike WARP TT, the aero-performance was absolutely state of the art. The REACTO II had the 2nd best aero-values at the largest aero-bike wind tunnel test in 2014, initiated by German TOUR-magazine. It also impressed with great head tube stiffness and amazing power transfer.
For the model year 2018, we are introducing the all NEW REACTO III - the lightest, fastest and most comfortable aero road bike in MERIDA’s history. Our development focus was very broad with the intention to improve aerodynamics even further, make the frame lighter without loosing stiffness, offer a disc brake option and besides all this keep the bike easy to maintain and service.
About MERIDA INDUSTRY CO., Ltd.
Founded in 1972 by Mr. Ike Tseng, Merida is a reliable supplier for high-end bikes & e-bikes in the global market. With an annual turnover of NT$20 billion in 2023, Merida shares 24% of Taiwan's export of bikes & e-bikes. Cycling racing has been a strong part of MERIDA's DNA for success when we established a strong professional MTB racing team in 2003. This MTB team was so successful by leading the World Cup team ranking 6 times in 10 years. Merida continued to inspire MERIDA fans all over the world since 2013 by switching its focus on a tier 1 professional road cycling team. When Taiwan's bike industry was struggling with relocation issue over the millennium, an industrial alliance A-Team was created by Merida & its main rival in a bid to turn it around. and successfully kept the industry flourish in Taiwan. In 2023, Merida ranks the 12th Best Taiwan Global Brand as judged by Interbrand. Now we can look back with pride at what Merida has achieved in its 50+year history.
It was more than half a century ago in a trip to the United States, when Mr. Ike Tseng, an engineer and businessman from Taiwan, was overwhelmed by an infamous sign stood at the front door of a bike shop saying no repair was for Taiwan-made bicycles because of their awful quality. That sign since triggered Ike’s ambition to focus on the production of high-quality bicycles when he made up his mind to establish Merida in 1972. Ater years of being just a factory behind the OEM business model, in late 1980s Merida started to turn its name into a real bicycle brand that stands for quality, innovation and reliability in the international markets. Eventually it turned out to be a decades-long road for Merida to start from the scratch to become a notable international high-end bicycle brand. Now being a trusted elite brand of bikes and e-bikes in the international markets, Merida is honored by Interbrand as the 12th Best Taiwan Global brands in 2023 with a brand value USD494 million.
Contact info
Tel:04-8526171#162
Fax:04-8527881
Email:eunice@merida.com.tw
Tel:04-8526171#162
Fax:04-8527881
Email:eunice@merida.com.tw
Tel:04-8526171#161
Email:cashyang@merida.com.tw
Tel:04-8526171#162
Email:eunice@merida.com.tw
Tel:04-8526171#161
Fax:04-8527881
Email:cashyang@merida.com.tw