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ALL-ROUND AERO BIKE

Industry type：Transportation

Product model number：REACTO(銳克多)

MERIDA INDUSTRY CO., Ltd.

As cyclists love going fast, all major brands keep looking for ways for their perfect speed-oriented aerodynamic road bikes.

However, to be ready for next decade, Merida advocates that now aero bikes should not just go for less wind drag but also be more in line with the overall demands for riders. That says, besides of better aerodynamics, being more comfortable and more stable riding characteristics should be offered from the new aero bike. That is, the 4th-generation REACTO from Merida, the “all-round aero bike”.

As Merida’s philosophy “M.O.R.E. BIKE”(Merida Optimized Riding Engineering) goes, we optimize REACTO to become the most balanced racing machines in the market. From beginners to pros, everyone will enjoy this fast and well-thought-out overall concept.

More features: clean design with cockpit cable integration, room for up to 30 mm wide tires, well-proven patented MERIDA S-FLEX seat post for maximum comfort & lightweight, Disc Cooler, NACA aero tube profile, etc.

http://www.merida.com

Contact online

About MERIDA INDUSTRY CO., Ltd.

Founded in 1972 in Changhua, Taiwan, MERIDA has grown into one of the world’s leading brands for premium bicycles. In 2024, MERIDA ranked 13th on Interbrand’s “Best Taiwan Global Brands” list, with a brand value of USD 460 million. Its product range covers recreation, commuting, competition, and electric-assisted riding. In 2024, consolidated revenue reached NT$29.6 billion, with complete bike exports accounting for nearly a quarter of Taiwan’s total output. Since launching its own brand in 1988, MERIDA has built long-term global recognition. In 2003, it co-founded the A-Team alliance to elevate Taiwan’s bike industry. MERIDA has also been the long-time sponsor of elite WorldTour cycling teams, achieving multiple Grand Tour wins. Its award-winning bikes have received honors from international design and innovation institutions. Guided by the “MORE BIKE” brand spirit and symbolized by its green mountain logo, MERIDA promotes active, low-carbon living through high-quality bicycles.

http://www.merida-bikes.com

Over 50 years ago, Taiwan-made bicycles were often seen as low quality, with U.S. shops even refusing to service them. During a business trip to the U.S., MERIDA’s founder, Mr. Ike Tseng, witnessed this firsthand. Determined to restore confidence in Taiwan's manufacturing, he founded MERIDA in 1972 with a focus on engineering precision and quality craftsmanship. Initially an OEM producer, MERIDA launched its own brand in 1988 and gained success in Europe. From 2000, it began sponsoring elite athletes, forming its MTB team in 2003 and later entering WorldTour road racing. That same year, MERIDA and Giant jointly initiated the A-Team alliance to strengthen Taiwan’s bicycle supply chain. MERIDA embraced e-bikes early, producing its first in 1995. In 2024, e-bikes accounted for 42% of Taiwan’s exports. That year, MERIDA was also named Taiwan’s 13th Best Global Brand. Today, MERIDA continues to drive innovation, blending German-Taiwan R&D to deliver bikes trusted by riders worldwide.

Contact info

Tel：04-8526171#162

Fax：04-8527881

Email：eunice@merida.com.tw

Tel：04-8526171#162

Fax：04-8527881

Email：eunice@merida.com.tw

Tel：04-8526171#161

Email：cashyang@merida.com.tw

Tel：04-8526171#162

Email：eunice@merida.com.tw

Tel：04-8526171#161

Fax：04-8527881

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