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ALL-ROUND AERO BIKE

Industry type：Transportation

Product model number：REACTO(銳克多)

MERIDA INDUSTRY CO., Ltd.

As cyclists love going fast, all major brands keep looking for ways for their perfect speed-oriented aerodynamic road bikes.

However, to be ready for next decade, Merida advocates that now aero bikes should not just go for less wind drag but also be more in line with the overall demands for riders. That says, besides of better aerodynamics, being more comfortable and more stable riding characteristics should be offered from the new aero bike. That is, the 4th-generation REACTO from Merida, the “all-round aero bike”.

As Merida’s philosophy “M.O.R.E. BIKE”(Merida Optimized Riding Engineering) goes, we optimize REACTO to become the most balanced racing machines in the market. From beginners to pros, everyone will enjoy this fast and well-thought-out overall concept.

More features: clean design with cockpit cable integration, room for up to 30 mm wide tires, well-proven patented MERIDA S-FLEX seat post for maximum comfort & lightweight, Disc Cooler, NACA aero tube profile, etc.

http://www.merida.com

Contact online

About MERIDA INDUSTRY CO., Ltd.

Founded in 1972 by Mr. Ike Tseng, Merida is a reliable supplier for high-end bikes & e-bikes in the global market. With an annual turnover of NT$20 billion in 2023, Merida shares 24% of Taiwan's export of bikes & e-bikes. Cycling racing has been a strong part of MERIDA's DNA for success when we established a strong professional MTB racing team in 2003. This MTB team was so successful by leading the World Cup team ranking 6 times in 10 years. Merida continued to inspire MERIDA fans all over the world since 2013 by switching its focus on a tier 1 professional road cycling team. When Taiwan's bike industry was struggling with relocation issue over the millennium, an industrial alliance A-Team was created by Merida & its main rival in a bid to turn it around. and successfully kept the industry flourish in Taiwan. In 2023, Merida ranks the 12th Best Taiwan Global Brand as judged by Interbrand. Now we can look back with pride at what Merida has achieved in its 50+year history.

http://www.merida-bikes.com

It was more than half a century ago in a trip to the United States, when Mr. Ike Tseng, an engineer and businessman from Taiwan, was overwhelmed by an infamous sign stood at the front door of a bike shop saying no repair was for Taiwan-made bicycles because of their awful quality. That sign since triggered Ike’s ambition to focus on the production of high-quality bicycles when he made up his mind to establish Merida in 1972. Ater years of being just a factory behind the OEM business model, in late 1980s Merida started to turn its name into a real bicycle brand that stands for quality, innovation and reliability in the international markets. Eventually it turned out to be a decades-long road for Merida to start from the scratch to become a notable international high-end bicycle brand. Now being a trusted elite brand of bikes and e-bikes in the international markets, Merida is honored by Interbrand as the 12th Best Taiwan Global brands in 2023 with a brand value USD494 million.

Contact info

Tel：04-8526171#162

Fax：04-8527881

Email：eunice@merida.com.tw

Tel：04-8526171#162

Fax：04-8527881

Email：eunice@merida.com.tw

Tel：04-8526171#161

Email：cashyang@merida.com.tw

Tel：04-8526171#162

Email：eunice@merida.com.tw

Tel：04-8526171#161

Fax：04-8527881

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