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enduro mountainbike ONE-SIXTY
Industry type:Transportation
Product model number:ONE-SIXTY 10K / 8000 / 6000 / 700 / 500
MERIDA INDUSTRY CO., Ltd.
award 2

UNTAMED EVOLUTION & a new trend

It's all about catering for the diverging demands of modern mountain bikers that's tricky. Especially for enduro mountain bikes design, some folks may want outright speed, some others maybe value agility far more, etc. Traditionally, an enduro bike just cannot fit all kinds of riders & compromise on the overall performances are always there.

But thanks to its special AGILOMETER Sizing system & FAST suspension kinematic, Merida's new ONE-SIXTY, a 170mm-suspension-travel enduro BIKE OF THE YEAR 2023 winner, now unchains the compromises by offering more sizes really fit & up to your own choice. As praised below by experts from their test reports, ONE-SIXTY features with the characteristics and excellent performances you’ll ever need --

+ perfectly proportioned
+ plenty of scope to size up or down to suit handling preferences
+ supple & comfortable suspension
+ well-balanced handling, especially on steep and fast terrain
+ composed and efficient climber

http://www.merida-bikes.com

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About MERIDA INDUSTRY CO., Ltd.

Founded in 1972 by Mr. Ike Tseng, Merida is a reliable supplier for high-end bikes & e-bikes in the global market. With an annual turnover of NT$20 billion in 2023, Merida shares 24% of Taiwan's export of bikes & e-bikes. Cycling racing has been a strong part of MERIDA's DNA for success when we established a strong professional MTB racing team in 2003. This MTB team was so successful by leading the World Cup team ranking 6 times in 10 years. Merida continued to inspire MERIDA fans all over the world since 2013 by switching its focus on a tier 1 professional road cycling team. When Taiwan's bike industry was struggling with relocation issue over the millennium, an industrial alliance A-Team was created by Merida & its main rival in a bid to turn it around. and successfully kept the industry flourish in Taiwan. In 2023, Merida ranks the 12th Best Taiwan Global Brand as judged by Interbrand. Now we can look back with pride at what Merida has achieved in its 50+year history.

http://www.merida-bikes.com

It was more than half a century ago in a trip to the United States, when Mr. Ike Tseng, an engineer and businessman from Taiwan, was overwhelmed by an infamous sign stood at the front door of a bike shop saying no repair was for Taiwan-made bicycles because of their awful quality. That sign since triggered Ike’s ambition to focus on the production of high-quality bicycles when he made up his mind to establish Merida in 1972. Ater years of being just a factory behind the OEM business model, in late 1980s Merida started to turn its name into a real bicycle brand that stands for quality, innovation and reliability in the international markets. Eventually it turned out to be a decades-long road for Merida to start from the scratch to become a notable international high-end bicycle brand. Now being a trusted elite brand of bikes and e-bikes in the international markets, Merida is honored by Interbrand as the 12th Best Taiwan Global brands in 2023 with a brand value USD494 million.