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ALL NEW CYCLO CROSS BICYCLE
Industry type:Transportation
Product model number:MISSION CX
MERIDA INDUSTRY CO., Ltd.
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Merida’s all-new MISSION CX is a Design & Innovation Award 2019 winner. It combines thoroughbred cyclocross racing genes with a long list of features which make it a sophisticated “all-round” bike.
While this bike presents a UCI-certified frame for cyclocross racing, MISSION CX can also be customized for day-to-day commuting with plenty of unique features as follows:
Merida CF3 carbon frame with carbon dropouts: ‘Nano Matrix’ for extra impact resistance; tapered head tube and 142x12 mm rear through axle provides rigidity and steering precision. ‘Smart Entry’ Internal cable routing, removable seat stay bridge and mudguard mounts.
All new MISSION CX features a full carbon tapered fork with a 12 mm bolt through the axle. The bolt improves rigidity for the axle, whilst the tapered carbon steerer increases vertical stiffness, providing very precise steering and enhanced confidence in corner taking.

http://www.merida.com

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About MERIDA INDUSTRY CO., Ltd.

Founded in 1972 by Mr. Ike Tseng, Merida is a reliable supplier for high-end bikes & e-bikes in the global market. With an annual turnover of NT$20 billion in 2023, Merida shares 24% of Taiwan's export of bikes & e-bikes. Cycling racing has been a strong part of MERIDA's DNA for success when we established a strong professional MTB racing team in 2003. This MTB team was so successful by leading the World Cup team ranking 6 times in 10 years. Merida continued to inspire MERIDA fans all over the world since 2013 by switching its focus on a tier 1 professional road cycling team. When Taiwan's bike industry was struggling with relocation issue over the millennium, an industrial alliance A-Team was created by Merida & its main rival in a bid to turn it around. and successfully kept the industry flourish in Taiwan. In 2023, Merida ranks the 12th Best Taiwan Global Brand as judged by Interbrand. Now we can look back with pride at what Merida has achieved in its 50+year history.

http://www.merida-bikes.com

It was more than half a century ago in a trip to the United States, when Mr. Ike Tseng, an engineer and businessman from Taiwan, was overwhelmed by an infamous sign stood at the front door of a bike shop saying no repair was for Taiwan-made bicycles because of their awful quality. That sign since triggered Ike’s ambition to focus on the production of high-quality bicycles when he made up his mind to establish Merida in 1972. Ater years of being just a factory behind the OEM business model, in late 1980s Merida started to turn its name into a real bicycle brand that stands for quality, innovation and reliability in the international markets. Eventually it turned out to be a decades-long road for Merida to start from the scratch to become a notable international high-end bicycle brand. Now being a trusted elite brand of bikes and e-bikes in the international markets, Merida is honored by Interbrand as the 12th Best Taiwan Global brands in 2023 with a brand value USD494 million.