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Joint Forces
The Taiwan External Trade Development Council (TAITRA) hosted an international press conference at EUROBIKE 2019 trade show in Friedrichshafen. Teaming up with their industry partners Bryton, BuzzRack, KMC, Kenda, and Merida as well as the Taiwan Bicycle Association (TBA) and Taipei Cycle, Asia’s #1 bicycle trade show, they welcomed 30 journalists, blogger and influencers from eight countries. Attending media got an overview of the latest developments and trends in Taiwan’s bicycle industry.

After Lydia Chou, Director of Taiwan Trade Center Munich, had welcomed the media, Gina Chang, Secretary General of Taiwan Bicycle Association, presented the changes on the global bicycle market (smart cycling etc,) and the vision of the Taiwanese bicycle industry, playing a leading role world-wide in R&D, innovation, manufacture and supply chain.

Jürgen Falke, Director of Products at Merida, introduced the eONESIXTY, Merida’s state-of-the-art e-mountain bike that comes packed with innovations. Hubert Hager, Marketing Manager Kenda Europe, gave an overview over the tire specialist’s latest marketing activities. He revealed three lighthouse products: The Regolith Pro, the Booster Pro and the first tire dedicated to e-cargo bikes, the Kwick Drumlin Cargo. Adrian Bleiler, Global Sales Manager KMC, explained the unique construction of the e12 bike chain, which is especially developed to withstand the power of modern mid-motor, and of the X12 chain. BuzzRack Sales Manager Anthony Lai showed the e-Scorpion 2, a new carrier for designed for ebikes. It carries up to 60 kg and can also accommodate XXL frames and tires up to 4”. Pei-Shan Chiang, Regional Sales Manager, explained two new GPS bike computers from Bryton, the Rider 420 with its easy-to-use navigation and the Rider 860, which incorporates every feature that even the most demanding cyclist might want to have. Finally, Ethan Liu from the TAITRA Exhibition department informed about Taipei Cycle 2020, revealing interesting facts and figures around Asia’s #1 bicycle trade show.

After the event, Lydia Chou summarized: “Eurobike is the most important bicycle exhibition in Europe. It’s also the best platform for us to promote the Taiwan bicycle industry and Taipei Cycle 2020. Together with
Merida, Kenda, KMC, BuzzRack and Bryton, we had organized a press conference and were happy to welcome 30 media from eight different countries. It fully met our expectations and we are happy both with the number and the quality of the visitors.”

About TAIWAN EXCELLENCE
The Taiwan Excellence Awards were established by the Ministry of Economic Affairs in 1993. Every year, eligible candidates are subjected to a rigorous and stringent selection system that covers four major aspects of “R&D”, “Design”, “Quality” and “Marketing” to identify outstanding products that offer “Innovative Value” while satisfying the key criterion of being “made in Taiwan”. Products that have been selected for the Taiwan Excellence Awards would serve as examples of the domestic industries and be promoted by the government in the international market in an effort to shape the creative image
for Taiwanese businesses.