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Sports and Leisure Industry
An Overview of
Taiwan Excellence Products
Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
Okuma Epixor XT spinning reels feature C40x carbon Torsion Control Armor construction reduce twist and torque and keeps the internal parts in perfect alignment, C40x is substantially stronger composite than standard graphite materials, lighter and more durable. - TCA: C40x carbon Torsion Control Armor reduces twisting - Multi-disc, Japanese oiled felt drag washers - 7BB+1RB stainless steel bearings - Quick-Set ant-reverse bearing - Precision machine cut brass pinion gear - Slow oscillation system for improved line lay - Corrosion resistant graphite body and rotor - CFR: Cyclonic Flow Rotor technology - Rigid metal handle design for strength - Machined aluminum, 2-tone anodized spool with LCS lip - Heavy duty solid aluminum bail wire - RESII: Computer balanced Rotor Equalizing System
Different from drones, there is a group of pilots addict to RC heli for fun and pro flight. Especially nitro helicopter, pilots enjoy this adorable speed, sound of the wind and smell of fuel smoke. Like most motor riders dreaming of Harley Motor, RC pilots also want to fulfill their dreams of flying “ALIGN T-REX 600XN”. After years of R&D, ALIGN finally make this new 50-Size nitro helicopter to be real. We make it an offer you can't refuse: lightweight, endurable and delicate designs. It features the new direct to swashplate servo and utilizes low CG FBL System to increase responsiveness and precision in 3D flight. The Engineered Narrow Body Design efficiently decrease gear abrasion and frame deformation in flight. By moving the engine forward to allow the fuel tank to be positioned in the center of the main shaft, CG keeps consistent as the fuel level changes during flight. T-REX 600XN innovative design will excite your inner soul to bring back your passion for nitro definitely!
The Tesoro star drag reels were designed with the latest technology and insight from the leading fishermen in the industry. The Tesoro features 6061-T6 machined aluminum frame, side plates, and spool as well as our MSS: Mechanical Stabilizing System for a zero flex platform keeping all key components aligned, and running smoothly. With its 17-4 grade, self lubricating, stainless steel helical cut gearing, and multi-disc Carbonite drag system bathed in Cal’s drag grease, this reel runs silent and smooth. The Tesoro star drag reels packs its strength and technology into 10 and 12 size reels. Both sizes contain five total corrosion resistant bearings that are bathed in TSI oil for the ultimate in free spool. The Carbonite drag system puts out a fish stopping 22lbs of drag. Both sizes of the Tesoro feature a high speed 6.2:1 gear ratio and 46” of line retrieve per turn of the handle.
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
S-Force Performance Trainer -Ideal for high-intensity interval training as part of a circuit training program, group training or as a stand-alone -Smooth, quiet magnetic resistance system and a specifically designed motion provide low-impact, high-intensity exercise -With increased speed comes increased resistance, creating challenging progressive workouts -Upright position targets the calves and hamstrings, while the acceleration position works the shins and quads -User-defined path accommodates up to a91 cm /36 stride length -Adjustable backlit console provides complete, easy-to-read feedback -Clearly defined quick keys offer instant access to Sprint 8, interval training and goal-based workout programs -Contoured handlebars offer multiple grips facilitating the upright and acceleration user positions -Foot platforms and ergonomically sculpted seat provide stability when entering and exiting -Cord-free design and integrated wheels make it easy to place anywhere in your facility
Our advanced CXP Target Training Cycle gives you everything you need to attract more riders and make your group cycling classes a core part of their training regimen. Our console is specifically engineered for target training —whether you’re tracking watts, heart rate, RPMs, distance or calories —and includes a bright LED wrap that uses vibrant colors to tell the instructor and the rider if the rider is on track for their goals. Integrated programmable metrics help both instructors and riders make the most of every class, and a wide range of personal training programs offer plenty of ways for the enthusiast to train outside of class. Our high-design cycle includes a protected flywheel with magnetic resistance, ergonomics that mimic real outdoor riding,intuitive four-way adjustments with quick-touch operation, easy seat-tilt adjustment, a comfortably contoured seat and multi-position handlebars that keep both resistance adjustment and the rider’s water bottle at their fingertips.
Matrix Ultra Converging Chest Press raises the bar with a guided, progressive, totally connected experience that makes strength training more accessible and engaging than ever. -Ideal for providing those new to strength training or experienced members who are struggling to progress with a guided training experience specific to “Endurance,” “Build” or “Strength” goals -Original progression-based programming developed in collaboration with the National Strength and Conditioning Association (NSCA) helps members find a benchmark weight and provides 8–12 weeks of workouts to maximize results -New explosive lifting program focuses on speed and power instead of just strength, helping members accelerate results while keeping the strength training experience fresh -RFID compatibility gives users a quick, touch-free way to load their personal preferences and start their workout -Intuitive touchscreen console -On-console demo videos -Dual user sign-in -Stored seat settings
With delicate streamline design, Carina just show your personality perfectly. Carina fit various face with 5 different size nose clip. You could easy fit on it and show your fashion style with Carina. The feature is anti-fog last longer with new tech. The front lens is absolutely plane lens with precision molding tech. The wide vision extend from front to side. The connection between nose clip and frame strengthen the whole structure. Product Patent: Taiwan Patent, M555742 European Patent, 004495497-0001 China Patent, ZL201730541060.9 Product certificate: ISO9001: 2015 TW99/15584 BS5883: 1996 HKGS02235194S1 Rooted in Taiwan 39 years, We SAEKO, offer services for 88 customers at over 50 countries around the world and distributed at 15 countries. At Taiwan, we are also with high market share and brand recognition. We also are serving the international sports brand like: Speedo, FINIS, Mizuno, Disney, Vorgee and Intersports which is the Europe's largest sporting goods channel and so on.
Merida’s all-new MISSION CX is a Design & Innovation Award 2019 winner. It combines thoroughbred cyclocross racing genes with a long list of features that make it a sophisticated “all-round” bike. While this bike presents a UCI-certified frame for cyclocross race, MISSION CX can be also dressed up for day-to-day commuting with plenty of unique features as follows: Merida CF3 carbon frame with carbon dropouts: ‘Nano Matrix’ for extra impact resistance, Tapered head tube and 142x12 mm rear through axle provide stiffness and steering precision. ‘Smart Entry’ Internal cable routing, removable seat stay bridge and mudguard mounts. All MISSION CX features a full carbon tapered fork with a 12 mm bolt through axle. The bolt through improves stiffness for the axle, whilst the tapered carbon steerer increases vertical stiffness, providing very precise steering and enhanced confidence in corners.
This premium level full-suspension bike is made for trail and enduro riding. The Trance SX E+ Pro features 140mm of Maestro rear suspension technology, 160mm travel in the front, and Giant’s SyncDrive Pro motor technology, delivering 360 percent tunable support. The lightweight yet strong ALUXX aluminum frame is seamlessly integrated with the updated 500Wh downtube EnergyPak. Connectivity can be managed with Giant’s new E-bike App, which offers navigation, health and fitness functionalities. And the RideControl ONE features user-friendly buttons that are easy to use and out of the way. High performance: Proven Maestro suspension and tunable SyncDrive Pro motor technology offer a high-performance trail riding experience. Connected: The Giant E-bike App with navigation, health and fitness functionalities keeps you connected. Integrated: Downtube integrated EnergyPak with 500Wh of capacity features a clean, out of the way design.
DIABLO XL rim is made of asymmetrical shape. It is a rare wide version in the EMTB wheelset. hub ratchet feature improves the good efficiency of the steering wheel set for Off-Road road conditions. There are many new leisure exercises come up beside climbing and running. For example, touring by e-bike, cross country riding and third rail cup…E-Bicycle is the first choice besides car to be transportation. E-Bicycle can take people everywhere in short or long way, on road and off road. People start to outdoor and exploring our growth environments. Using bicycle be the mainly transportation help people to see the world in different view. This situation made us satisfy and inspire us to design friendly product to the world. Designed product convenient to people and good to planet. All the material we used are recyclable. Not only this, these material doesn’t need multiple recycle progressing decreased resource wasting. This is the responsibility we need to do be a part in industry.
The all-new ONE-TWENTY is the best all-rounder. This short travel trail bike (front 130 mm/rear 120 mm) is equally at home on long and demanding uphills as it is on energy-sapping straights as well as technical downhills and singletracks. The updated geometry and frame design gives the bike a very playful character, but it is still precise and lightning fast. Due to its low weight and fantastic power delivery, it is a hugely capable long distance bike. Equipped with a new oversized chain stay design, which increases the rear end stiffness of the frame dramatically and improves durability as well. The CF4 level carbon frame is around 400g lighter and impresses through increased stiffness and durability. The head tube angle has been slackened from 69 to 67.3 degrees, improving the descending skills of the ONE-TWENTY even further. The chain stays are 10 mm shorter resulting in a more playful bike which still offers the perfect balance between being a great climber and an agile trail bike
KMC has redefined the chain technology limit through innovating chain structure and has introduced an unrivalled the eBike series chain. KMC increased strength chain life to withstand the rigours of e-Bike systems. The eBike series chain has 20% upgraded strength to cope with extreme drivetrain energy transfer and to avoid premature chain elongation. KMC combines Triple-X Durability and Bushing with the highest Pin Power, X Bridge and Chamfering Design, Anti-rust coating, to provide the best chains with superior transmission efficiency (rigidity) and durability for e-bike driven. KMC develop a series of e-bike-compatible sprockets which perfectly adapt the eBike chains. The sprocket gear teeth and chain seat angles situate the chain roller for efficient motor system power transmission and enhanced chain life. KMC also offers a unique guarantee that KMC’s e101 chain paired with KMC’s 3mm sprockets can be over 10,000km mileage.
Due to its trend developing globally that UTV sizes must have PCR’s characters. Therefore, Tire’s constructions now need to develop to similar PCR’s construction (Polyester (90°) + Steel Belt). NYLON CORD material is similar to PCR construction nearly 90°in Carcass, referring JATMA regulation, angles bigger than 70°in Carcass could classify in Radial tires. Also, Breaker construction could replace Steel-Belt construction and the efficacies are the same. Unique pattern designed with strengthened construction which lead tires have better driving performance in rugged terrain. Continued pattern layout causing stable condition in driving. The main pattern was designed in shape “/ \” which lead having good driving experience. Pattern design on the bottom of grooves can evacuate mud block efficiently. Designated by KAWASAKI Mule Models and won Red Dot Award in Y2018.
(1)Two embedded media modules make monitor display independently. There is a built-in media board that support plug and play functionality. (2)The display can be readable under sunlight with the brightness of 700 nits (3)Aspect ratio of monitor is 16:3 with resolution of 1920X360. (4)Used in the central area of the carriage to enhance the passenger information deliver. (5)High reliability: This display has such high-profile specifications including over 50,000 hours in MTBF and passed rigorous thermo and vibration tests. (6)LWO Company has obtained more than 20 global patent approvals related to dual-sides display which will strengthen the competitive advantages. (7)This display can be seen as the terminal device to IoT solutions. Display will not be a monitor but a platform can execute complex works for smart transportation system, like passenger flow analysis, emergency services, environment monitoring, etc.
(1)Two embedded media modules make monitor display independently. There is a built-in media board that support plug and play functionality. (2)The display can be readable under sunlight with the brightness of 700 nits (3)Aspect ratio of monitor is 16:3 with resolution of 1920X360. (4)Used in the central area of the carriage to enhance the passenger information deliver. (5)High reliability: This display has such high-profile specifications including over 50,000 hours in MTBF and passed rigorous thermo and vibration tests. (6)LWO Company has obtained more than 20 global patent approvals related to dual-sides display which will strengthen the competitive advantages. (7)This display can be seen as the terminal device to IoT solutions. Display will not be a monitor but a platform can execute complex works for smart transportation system, like passenger flow analysis, emergency services, environment monitoring, etc.
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