Home / Industry Overview / Sports & Leisure

Sports and Leisure Industry
An Overview of
Taiwan Excellence Products
Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
The Tesoro star drag reels were designed with the latest technology and insight from the leading fishermen in the industry. The Tesoro features 6061-T6 machined aluminum frame, side plates, and spool as well as our MSS: Mechanical Stabilizing System for a zero flex platform keeping all key components aligned, and running smoothly. With its 17-4 grade, self lubricating, stainless steel helical cut gearing, and multi-disc Carbonite drag system bathed in Cal’s drag grease, this reel runs silent and smooth. The Tesoro star drag reels packs its strength and technology into 10 and 12 size reels. Both sizes contain five total corrosion resistant bearings that are bathed in TSI oil for the ultimate in free spool. The Carbonite drag system puts out a fish stopping 22lbs of drag. Both sizes of the Tesoro feature a high speed 6.2:1 gear ratio and 46” of line retrieve per turn of the handle.
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
As the warming of the earth becomes more serious, the living environment of the polar bear is becoming more compressed. We are choose the environmental protection yarns made of marine recycled waste. There are more than 9 million tons of marine waste drifting into the ocean every year. Through the raw materials processing technology in Taiwan, it begins with direct raw materials. People oriented is the purpose of design, focusing on the coordinated development of human, function and environment. Environmental protection is no longer the slogan of marketing. It does exist in the surrounding environment and all behaviors, combined with recycled materials. The need for behavior in life is designed to fit the functional bag, built-in structure, suitable for work, school and leisure. Our design focuses on Humanities and focuses on demand. All kinds of bags are no longer just revealing personal status.
Okuma Epixor XT spinning reels feature C40x carbon Torsion Control Armor construction reduce twist and torque and keeps the internal parts in perfect alignment, C40x is substantially stronger composite than standard graphite materials, lighter and more durable. - TCA: C40x carbon Torsion Control Armor reduces twisting - Multi-disc, Japanese oiled felt drag washers - 7BB+1RB stainless steel bearings - Quick-Set ant-reverse bearing - Precision machine cut brass pinion gear - Slow oscillation system for improved line lay - Corrosion resistant graphite body and rotor - CFR: Cyclonic Flow Rotor technology - Rigid metal handle design for strength - Machined aluminum, 2-tone anodized spool with LCS lip - Heavy duty solid aluminum bail wire - RESII: Computer balanced Rotor Equalizing System
The Paragon X included the Johnson Exclusive AirTrain Technology combines responsive air cushioning with 10 challenge programs to simulate real trail running. Intuitive controls can easily adjust speed and incline at the touch of a button, and the FitDisplay app with WeChat compatibility connects via Bluetooth to elevate the exercise experience with all the things that keep you moving. It is the only treadmill for trail running beginners and enthusiasts who want to take their training further at home. - AirTrain Technology Our exclusive design features an air cushion system beneath the deck that inflates along with preprogrammed changes in speed, incline and terrain based on 10 real trail running competitions across North America, Asia and Europe. And uou can even choose from grass, dirt, gravel and stone terrain settings to create a feel right for the way you like to run.
Supertex uses elements of natural materials, health care, scientific and eco-technology to create new value for the products and implied in their own brand of equestrian supplies. Besides displaying a full range products in the factory show room, Supertex also take part in equestrian trade show aboard for international marketing and promotions. Superatex’s GUEST FIR equestrian products are different from the common market product whereas they are normally functional and mainly made of leather or general cotton and synthetic fiber fabrics. By combining 3 awarded fabric, 2 patents and ergonomic technology, Supertex creates products that help people and horses achieve a more active and comfortable life.
Considering swim sport become a popular safer sport for the elderly. Pacific Max Pro, the swimming goggles is specially designed for the elderly. The related products: Pacific & Pacific Junior (adult and Junior), won the 24th prize had been well received, therefore, it come to Pacific Max Pro with features as below: 1. UltraView: with wide vision to 170° and 35 mm enlarge lens size in height, Pacific Max Pro provide the maximum vision for swimmers 2. UltraAnti-FOG: with embedded anti-fog lens, the Pacific Max Pro retains clarity vision for extra longer. 3. UltraFIT: focused on fitting comfortable, the Pacific Max Pro is designed with ergonomic 3D large gasket to lower the pressure to eye and strong structure with environmental friendly material TPR to implant injection on the lens 4. UltraFAST: the easy-adjusted buckle design provide the friendly usage, the swimmer could quickly adjust the strap length with push buckle. Taiwan Patent: M545621. European Patent: No 003827997-0001.
S-Force Performance Trainer -Ideal for high-intensity interval training as part of a circuit training program, group training or as a stand-alone -Smooth, quiet magnetic resistance system and a specifically designed motion provide low-impact, high-intensity exercise -With increased speed comes increased resistance, creating challenging progressive workouts -Upright position targets the calves and hamstrings, while the acceleration position works the shins and quads -User-defined path accommodates up to a91 cm /36 stride length -Adjustable backlit console provides complete, easy-to-read feedback -Clearly defined quick keys offer instant access to Sprint 8, interval training and goal-based workout programs -Contoured handlebars offer multiple grips facilitating the upright and acceleration user positions -Foot platforms and ergonomically sculpted seat provide stability when entering and exiting -Cord-free design and integrated wheels make it easy to place anywhere in your facility
AROFLY is dedicated to the promotion of “Scientific Training.” The riders can monitor the performance to reach the expected peak value. AROFLY Power Meter, LINK, can easily pair all the GPS bike computers and upload the data to the Cloud. Precise analysis can be obtained easily. LINK can be easily installed and it does not require the tools or calibration. LINK is equipped with the unique tire pressure monitor to perform a tire health examination.It costs more than NT$30,000 when buying other Power Meters of the same grade. However, AROFLY adopts the globally patented algorithm with exclusive Dynamic Pressure Technology. Its series is always below NT$9,900, which is very affordable. It uses the most economic method to collect and analyze data.LINK is able to reduce the threshold from the sales price and installation, and increase the usage rate of the Power Meter, thereby increasing the popularity of the Power Meter while also allowing the riders to enjoy the benefits of the sport.
The tango of the night shortly kicks and kicks, and under the charm of the dancing sound of flamenco flame-red. Asia spirit's CHARMING women road bike, the use of high carbon fiber frame rigidity, such as can meet the demand of Oriental female petite body riding. The following is the design concept of the most suitable road bike in Asia: 1. The drive chainwheel adopts 48/32 gear ratio setting. 2. Drive the flywheel to 11-32t corresponding to the big tooth disk, which is suitable for riding in the long distance of the slope flat road. 3. It is most suitable for Asian female body height ratio, and the crank length is 160MM, so that the rider can trample forward with the most suitable circumference. 4. Apply lightweight high-strength carbon fiber materials, increase the head pipe and optimize the internal walking design.
TPI first introduced all ceramic ball bearings for bike wheel hubs several years ago. They were assembled in a hub and wheel for track bike. It was tested that 0.3 second reduction was achieved by Olympic athlete thanks to its low friction and high stiffness to weight ratio properties. Bike wheel hubs specified all ceramic ball bearings which are made of ASTM F2094 Standard ceramic and manufactured by automated machine exceeds industrial standard. They provide excellent friction property for hubs where 90% bearing friction loss is consumed.
(1)The new KENDA Booster K1227 is a World Cup proven XC race tire that is aggressive enough to push traction to new limit. It's also one of the fastest and lightest XC tires on the market. (2)The Booster utilizes a newly developed race compound that is fast and grippy, especially on dry, loose over hard and rough and rocky terrain. (3)Combines the best of both worlds and is your first choice when looking for the perfect race tire. (4)It is available with KENDA’s lightest casing Tubeless Race, and with added sidewall protection Sidewall Casing Technology. (5)The first choice for the UCI World Class cycling team: Bianchi MTB Team and Norco Factory Racing. It also took leading positions in new designs among the top bicycle brands. (6)With KENDA worldwide distributor strategy, K1227 will be promoted to these main markets–Taiwan, China, Asia, Australia, New Zealand, USA and EU. (7)With multiple marketing channels, K1227 available in various sizes, full line will be completed in 2019.
More Products
精選廠商
Featured Events