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Sports and Leisure Industry
An Overview of
Taiwan Excellence Products
Taiwan Excellence Products
Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.
In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry
Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.
Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
- Quantitative Data
Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.
- Virtual/Physical Integration
Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.
- Home Fitness
Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.
- Gamification and Virtual Social Networking
Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.
Sports and Leisure Industry Video
Luxury Recommendation
The Tesoro star drag reels were designed with the latest technology and insight from the leading fishermen in the industry. The Tesoro features 6061-T6 machined aluminum frame, side plates, and spool as well as our MSS: Mechanical Stabilizing System for a zero flex platform keeping all key components aligned, and running smoothly. With its 17-4 grade, self lubricating, stainless steel helical cut gearing, and multi-disc Carbonite drag system bathed in Cal’s drag grease, this reel runs silent and smooth. The Tesoro star drag reels packs its strength and technology into 10 and 12 size reels. Both sizes contain five total corrosion resistant bearings that are bathed in TSI oil for the ultimate in free spool. The Carbonite drag system puts out a fish stopping 22lbs of drag. Both sizes of the Tesoro feature a high speed 6.2:1 gear ratio and 46” of line retrieve per turn of the handle.
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing.
To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
The brand new GF63 debuts with its 15.6 ultra slim footprint and thin bezel with measuring less than 2kg in weight. Continuing MSI's gaming DNA and powerful performance, the GF63 carries up to 8th Gen. Intel Core i7 processor and GeForce GTX 1050Ti graphics, while lasting over 7 hours in battery life. The GF63 provides gamers a new choice of portable gaming firepower! Gamers can enjoy more immersive gameplay in an even more compact chassis. Nahimic3 with exclusive Audio Boost enhance in-game 3D surround sound and make finite control over your music, movies, and conference calls.<br />
Featuring its performance is the brushed aluminum cover decorated by the signature red dragon shield and a unique asymmetric dual-pattern underneath. The new aesthetic retains low profile while still flow the gaming blood. With optimization brought by the new MSI Dragon Center 2.0, the GF63 elevates the gaming experience. Thin, light, yet powerful, GF63 makes “portable gaming” more accessible than ever!
Patients with diabetes mellitus were treated with cosmetic pruning or amputation to prevent severe necrotic muscle infections in the body during late stages of hind leg arterial occlusion. Normal socks must have a strong shrink force in order to avoid falling off, this product adopts high tension-free tight weaving so that the socks will fit off the lower leg without falling off, and will not hinder blood circulation. In addition to the smooth distribution of the soles of the PU rubber , the deep soles of the feet can be stimulated to help blood circulation. The tight design of the Velcro socks shoes enables the wearer and comfortable. Diabetic socks known as compression and mouth to promote blood circulation, but after mid-term patients should ease, rather than pressure caused by tightening and reduce blood, this product is suitable for patients to varying degrees apply this product, bamboo anthrax There is a natural, permanent and effective function of cooling antibacterial.
Aropec Freediving wetsuits are made of 100% super-stretch Neoprene which is soft and super elastic. PU coating surface presents different appearance from regular fabric. The reflection of metallic color gives better look when you taking pictures underwater. A range of size and streamlined cutting design, satisfy the needs of different heights and body shapes, making you more hydrodynamic, increase heat retention. The high extensibility of Neoprene feels like a second skin, fully cover and well-fitting, allows for maximum comfort and more room to move and breathe. The wetsuit comes in 2 pieces, easy to wear and take off. Hooded top with Velcro crotch strap and high waist pants prevents the top moving upward. With more women engaged in freediving, long sleeve bikini cut wetsuit is designed for more fashionable appearance. The “PURSUE” logo on the front deliver the message of finding yourself and to attain the freedom of our being, physically and mentally.
Verde G690 non-motorized treadmill, certified by UL and CE, is the industry’s first treadmill that is capable of harnessing up to 75% of human energy and converting it to utility grade electricity instantly with simply plugging in into a standard wall outlet. Each G690 can be considered as small power plant.
With its supremely low friction and flat-slat belt allow users to walk, run, sprint, and sled pushing.
Unlike traditional motorized treadmills consume about 1,000 watts/hour electricity, Verde G690 not only requires no power but also generate up to 200 watts/hour energy. Obviously, the total saving for electricity is 1,200 watts/hour.
Through SA WELL+ cloud system, enhances the benefits of G690. It includes energy production tracking, asset management, and a user app to track individual workouts and lifetime watts produced. With these data, the club can reward the members based on how much energy they generate and reduce their monthly membership fees. A NEW BUSINESS MODEL!
Incline training is an effective workout to tone muscles in different ways. It not only burns more calories but also reduces up to 25% stress on knees comparing with running on the flat. JK’s AeroHike incline treadmill is designed for hiking, running and walking. The Climbing and Running modes are interchangeable in a button-press. For mandatory safety, it provides 15-40 level inclination with limited speed of 6KPH at climbing mode, and max. speed of 12 KPH with 0-15 level inclination at running mode.
The first-ever E.M.T.A.I Heart Rate Reserve program provides 5 training zones considering each user’s resting heart rate that is more accurate to personal fitness level. The console is designed with Patented Step-Count, LUBE Alert and Cool Down Button for a user-friendly workout.
AeroHike is designed for today’s busy people to simply hike, walk or run at home. The patented Switch-Pro device allows users to easily move and level the 100 kg heavy machine with only one hand.
The BLE-XFG GBB pistol is a very user-centric product which has ergonomic designs, user-friendly mechanisms and has following features:<br />
1. Embossed slide with texture finish.<br />
2. Compact, clean squared, modern designed figure and profile.<br />
3. Ambidextrous Slide and Magazine Catch, friendly to both-handed users.<br />
4. Interchangeable Grip Backstraps for all hand sizes and easy fits.<br />
5. A second Safety mechanism for double safety.<br />
6. Real Slide action to simulate real shooting experience.<br />
7. Luminous Sights enables the user to fire in the dark.<br />
8. M1913 Tactical rail for greater flexibility in accessory combination<br />
9. Metal Slide and polymer frame, a perfect combination of reliability and agility.
The all-new ONE-TWENTY is the best all-rounder. This short travel trail bike (front 130 mm/rear 120 mm) is equally at home on long and demanding uphills as it is on energy-sapping straights as well as technical downhills and singletracks. The updated geometry and frame design gives the bike a very playful character, but it is still precise and lightning fast. Due to its low weight and fantastic power delivery, it is a hugely capable long distance bike. Equipped with a new oversized chain stay design, which increases the rear end stiffness of the frame dramatically and improves durability as well. The CF4 level carbon frame is around 400g lighter and impresses through increased stiffness and durability. The head tube angle has been slackened from 69 to 67.3 degrees, improving the descending skills of the ONE-TWENTY even further. The chain stays are 10 mm shorter resulting in a more playful bike which still offers the perfect balance between being a great climber and an agile trail bike
Developed to meet the demands of the top professional road racers who win WorldTour races on Giant bikes. Re-engineered with Giant’s AeroSystem Shaping technology, which means that every tube shape and angle is optimized for minimal drag, the Advanced SL-grade composite frame is ultra-stiff and superlight. And its new disc-brake technology is integrated with the frameset, including flat-mount calipers and thru-axles for optimal wheel stiffness and braking performance on the road.
- Advanced SL-grade composite, integrated seatmast, and disc-brake integration for the ultimate balance of light weight, stiffness and control
- AeroSystem shaping provides the ultimate aerodynamic performance at every yaw angle. Superior engineering and design deliver class-leading frame stiffness for unmatched handling and efficiency in an aero race bike. Advanced SL-grade composite uses Giant’s highest performance materials and manufacturingprocesses for outstanding frameset weight.
Cycle Boxer is the breakthrough product, combine boxing and pedaling.It is the first and only workout that delivers the all new revolutionary total immersion fitness.Durable design and nice color matching, Cycle Boxer will lead a trend you’ll ever do.
It provides the good experiencing to those who loving fun, brain storming and challenges.We not just sell product, but fashion attitude. Through KOL marketing and social media, we targeting on young, early adopters, self-compassion and body demanding white collar persons who love sharing and afraid of out-trend.
APP helps the customer relationship manage and provides bonus system to user.All of these are our main strategy in marketing.
It’s the most fun, intense, and engaging workout you’ll ever do that’s totally immersion fitness.Just 3 minutes to get fit, ripped and blast away mental and physical stress.From the workout, look, feel and think your best in every area of your life.
This all-new high-performance Defy Advanced Pro is handcrafted with Giant’s Advanced composite and specifically engineered for endurance
road riding. With the perfect blend of stiffness and compliance, it delivers a smooth, fast ride quality for your longest, hardest rides. Its innovative technologies include a Giant D-Fuse SL composite seatpost and Contact SLR D-Fuse composite handlebar,vspecially shaped cockpit components that work as a system to add compliance and reduce road shocks and vibrations. The framevis also integrated for disc brakes, with flat mounts and 12mm front and rear thru-axles, plus clearance for high-volume tires up to 32c. The oversized and tapered OverDrive 2 full-composite steerer tube boosts cornering precision, while the PowerCore bottom bracket (dropped 5mm from the previous generation Defy to compensate for larger tires) delivers precise handling and class-leading pedaling efficiency.
If you think tire still needs to do maintenance, then you are wrong. Kenda can help you with getting rid of these tiring works. We develop a new form of tire “Airless tire-K3003” which is the first airless tire sales in the Asia market, this airless tire can be used on the lawn mower, and it can prevent you to have a flat tire when you are driving.
(1)Flexible spokes absorb the impact from road, providing well stability, high durability and excellent comfort.
(2)With multi-directional pattern design and inner structure of tire, it provides maximum stability and durability. Airless tire has longer life than normal one.
(3)K3003/4 is pretty convenient and will save you a lot of time. It can be setup directly without mounting equipment.
(4)The products abide by the terms of regulation in EU, the ingredient of products use Low PAHs Level non-staining and environmentally friendly material.
(5)Kenda Tire "K3003 AIRLESS" is already export to USA since 2019.
1. Ford F250/F350/F450 Super Duty
2. "Steel-full" Heavy Duty Series
3. Energy conservation & environmental protection LED technologies
4. square-shaped fisheye is used for widening lighting areas to ensure optimum light condition
5. Durability tested to ensure driving safety
6. Additional inner lights to assist turn signal
7. Brand new outlook design compare to traditional rounded headlights
8. "C" shaped LED headlights
9. Brightness designed to ensure safety for drivers, on-coming vehicles, and pedestrians
10. All free spaces are used efficiently without interrupting the design of the headlight
Obtains the national certification of the highest level in structure, two-piece forged wheel rims, can reduce about 80% costs of development and stock, which are different from one-piece that is limited in cost, less type of motorcycle wheel rim, low selectivity.
Two-piece wheel rims can be divide into "wheel rim" and "hub" by separating R&D. Enhance the selectivity, different types of motorcycle just replaces the hub, 18 colors collocation to meet the customer individually and diversity. No matter after-sales service or maintenance, just need to replace the broken parts, save resources.
Besides multinational patents, obtains Innovation Award, Golden peak Award, Golden Torch Award and National Industrial Innovation Award, assure customers the security and products quality. Provide annual free testing services and replace supplies, increasing customers trust and satisfaction. Meanwhile can through the event , collect information to improve the products.
The NS-25 is developed by the US market demand feedback, NS-25 the lowest aspect ratio is 25 series, and suitable for all kinds of weather conditions such as dry and wet roads.
While maintaining the handling performance, it also strengthen driving ability on rainy condition along with comfort, because of tread wear ability is the most important for the local market, the NS-25 was tested by UTQH at the organization Smither’s, the test result shows that the NS-25 wear capacity is above the average.
V76 Flybrige is designed to deliver the finest cruising experience to owners who relish the trill of controlling their yacht from the fly bridge. Large signature main deck window lines running along each side provide a sleek, dynamic profile and plenty of natural light for the main deck saloon and dining area. Spacious exterior deck spaces on the fly bridge and aft deck allow plenty of space for relaxation and entertainment.Sliding doors lead from the aft deck to the spacious and light-filled single level saloon with relaxing and comfort furniture and a dining area. Crews are able to to access different areas from side decks to ensure privacy. This sleek and stylish yacht is joint designed by Kha Shing and English designer, Humphreys while the interior design of the yacht is a joint efforts from Kha Shing and Italian designer, Giorgia Drudi, With distributors in over 60 countries, we are able to implements and adapt different marketing strategies base on various markets worldwide.
V76 Flybrige is designed to deliver the finest cruising experience to owners who relish the trill of controlling their yacht from the fly bridge. Large signature main deck window lines running along each side provide a sleek, dynamic profile and plenty of natural light for the main deck saloon and dining area. Spacious exterior deck spaces on the fly bridge and aft deck allow plenty of space for relaxation and entertainment.Sliding doors lead from the aft deck to the spacious and light-filled single level saloon with relaxing and comfort furniture and a dining area. Crews are able to to access different areas from side decks to ensure privacy. This sleek and stylish yacht is joint designed by Kha Shing and English designer, Humphreys while the interior design of the yacht is a joint efforts from Kha Shing and Italian designer, Giorgia Drudi, With distributors in over 60 countries, we are able to implements and adapt different marketing strategies base on various markets worldwide.
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Featured Events
2020-01-04 - 2020-01-05
HCMC Marathon powered by Taiwan Excellence
Location：Vietnam
2020-11-12 - 2020-11-14
Taiwan Excellence Pavilion at TAIWAN EXPO 2020 INDONESIA
Location：Indonesia
2020-11-25 - 2020-11-28
Taiwan Excellence Pavilion @ Archidex
Location：Malaysia
2020-09-02 - 2020-09-02
Taiwan Excellence Press Conference @Eurobike 2020
Location：Germany
2020-10-01 - 2020-10-04
Taiwan Excellence Events at 2020 Sea Otter Classic
Location：United State
2020-09-03 - 2020-09-05
Taiwan Excellence Pavilion at TAIWAN EXPO 2020 THAILAND
Location：Thailand
