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Sports and Leisure Industry
An Overview of
Taiwan Excellence Products
Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
The Tesoro star drag reels were designed with the latest technology and insight from the leading fishermen in the industry. The Tesoro features 6061-T6 machined aluminum frame, side plates, and spool as well as our MSS: Mechanical Stabilizing System for a zero flex platform keeping all key components aligned, and running smoothly. With its 17-4 grade, self lubricating, stainless steel helical cut gearing, and multi-disc Carbonite drag system bathed in Cal’s drag grease, this reel runs silent and smooth. The Tesoro star drag reels packs its strength and technology into 10 and 12 size reels. Both sizes contain five total corrosion resistant bearings that are bathed in TSI oil for the ultimate in free spool. The Carbonite drag system puts out a fish stopping 22lbs of drag. Both sizes of the Tesoro feature a high speed 6.2:1 gear ratio and 46” of line retrieve per turn of the handle.
#1246R Robotic Workshop that Gigo has innovated and is launching targeted children & their parents to enjoy at home and school classes to use as tool for learning. With Gigo’s new innovative and genius robotic creation systems, consumers will be using light sensor, touch sensors, ultrasonic sensors, servo motors, a core smart controller that act as the brain and direct link to tablets from where kids will program their creations. The hundreds of Gigo construction parts that are included will enable consumers to construct all kinds of models, from very simple 3 wheel robots to very elaborative creatures with many functions. The graphical programming user interface is provided by GigoBlockly (based on the open source “GoogleBlockly”) that is easy to use for even young kids at the age of 10 years, in addition it can sync with the corresponding program syntax (JavaScript) at the same time to provide a more knowledge background and inspiration for learning.
As the warming of the earth becomes more serious, the living environment of the polar bear is becoming more compressed. We are choose the environmental protection yarns made of marine recycled waste. There are more than 9 million tons of marine waste drifting into the ocean every year. Through the raw materials processing technology in Taiwan, it begins with direct raw materials. People oriented is the purpose of design, focusing on the coordinated development of human, function and environment. Environmental protection is no longer the slogan of marketing. It does exist in the surrounding environment and all behaviors, combined with recycled materials. The need for behavior in life is designed to fit the functional bag, built-in structure, suitable for work, school and leisure. Our design focuses on Humanities and focuses on demand. All kinds of bags are no longer just revealing personal status.
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
Aropec Freediving wetsuits are made of 100% super-stretch Neoprene which is soft and super elastic. PU coating surface presents different appearance from regular fabric. The reflection of metallic color gives better look when you taking pictures underwater. A range of size and streamlined cutting design, satisfy the needs of different heights and body shapes, making you more hydrodynamic, increase heat retention. The high extensibility of Neoprene feels like a second skin, fully cover and well-fitting, allows for maximum comfort and more room to move and breathe. The wetsuit comes in 2 pieces, easy to wear and take off. Hooded top with Velcro crotch strap and high waist pants prevents the top moving upward. With more women engaged in freediving, long sleeve bikini cut wetsuit is designed for more fashionable appearance. The “PURSUE” logo on the front deliver the message of finding yourself and to attain the freedom of our being, physically and mentally.
Supertex uses elements of natural materials, health care, scientific and eco-technology to create new value for the products and implied in their own brand of equestrian supplies. Besides displaying a full range products in the factory show room, Supertex also take part in equestrian trade show aboard for international marketing and promotions. Superatex’s GUEST FIR equestrian products are different from the common market product whereas they are normally functional and mainly made of leather or general cotton and synthetic fiber fabrics. By combining 3 awarded fabric, 2 patents and ergonomic technology, Supertex creates products that help people and horses achieve a more active and comfortable life.
Designed for the fitness enthusiast who wants to burn more calories while toning their lower body with every step, our premium ClimbMill delivers a natural, club-quality stair-climbing workout that fits your space. Expect seamlessly smooth operation, built-to-last design and a frame that fits comfortably in your home. -Exact Force Induction Brake offers instant, smooth, precise step speed changes at the push of a button, and with no moving parts, it’s quieter and more durable as well. -Our integrated ViewFit connectivity system sends workout data to the fitness apps and tools you already use. It also makes it easy to share data in your favorite social networks. -LANDMARKS Program: Add challenge to your workout by scaling famous buildings, monuments and wonders of the world with our integrated Landmarks program.
" Advanced Low Vibration and Noise Reduction Exercise Mat " has good ability to reduce vibration and noise. In the weightlifting and powerlifting exercise, it will generate huge noise and vibration when barbell falls on the traditional mat. Noise and vibration can affect the physical and mental health of athletes or surrounding residents. This product can effectively improve this problem through material and structural design, compared with the traditional exercise mat, it has 37% noise reduction, 26% vibration reduction. The product has a slotted structure design and has obtained a utility patent. The user can easily assemble and disassemble. And the mats can be tightly combined to prevent athlete damage caused by loosening and bouncing due to barbell impact. Another, we have a rubber printing technology that does not decolorize. We can customize print the required text and totem on the mat for customers.
Cycle Boxer is the breakthrough product, combine boxing and pedaling.It is the first and only workout that delivers the all new revolutionary total immersion fitness.Durable design and nice color matching, Cycle Boxer will lead a trend you’ll ever do. It provides the good experiencing to those who loving fun, brain storming and challenges.We not just sell product, but fashion attitude. Through KOL marketing and social media, we targeting on young, early adopters, self-compassion and body demanding white collar persons who love sharing and afraid of out-trend. APP helps the customer relationship manage and provides bonus system to user.All of these are our main strategy in marketing. It’s the most fun, intense, and engaging workout you’ll ever do that’s totally immersion fitness.Just 3 minutes to get fit, ripped and blast away mental and physical stress.From the workout, look, feel and think your best in every area of your life.
(1)The K1211 Nevegal2 is an all-new Enduro racing and Trail riding tire, developed with professionals at the world level. The Nevegal2 is characterized by superior flat resistance and braking control on the ground. (2)Superior flat resistance – The new ATC casing uses Kenda’s proprietary lightweight material K-Armor to increase puncture resistance by 174% over traditional aramid breakers. (3)Responsive ride - EN-DTC dual tread rubber balances wear and grip, letting the knobs do the work of control and braking on the ground. (4)Easy going – The new design and material offers 50% less rolling resistance than the original Nevegal. (5)With KENDA worldwide distributor strategy, KENDA K1211 Nevegal2 Pro will be promoted to these main markets – Taiwan, China,Asia,Australia,New Zealand,USA and European countries. (6)With multiple marketing channels, KENDA K1211 Nevegal2 Pro available in various sizes ranging, full line will be completed for consumers around the world starting in 2018.
AROFLY is dedicated to the promotion of “Scientific Training.” The riders can monitor the performance to reach the expected peak value. AROFLY Power Meter, LINK, can easily pair all the GPS bike computers and upload the data to the Cloud. Precise analysis can be obtained easily. LINK can be easily installed and it does not require the tools or calibration. LINK is equipped with the unique tire pressure monitor to perform a tire health examination.It costs more than NT$30,000 when buying other Power Meters of the same grade. However, AROFLY adopts the globally patented algorithm with exclusive Dynamic Pressure Technology. Its series is always below NT$9,900, which is very affordable. It uses the most economic method to collect and analyze data.LINK is able to reduce the threshold from the sales price and installation, and increase the usage rate of the Power Meter, thereby increasing the popularity of the Power Meter while also allowing the riders to enjoy the benefits of the sport.
DIABLO XL rim is made of asymmetrical shape. It is a rare wide version in the EMTB wheelset. hub ratchet feature improves the good efficiency of the steering wheel set for Off-Road road conditions. There are many new leisure exercises come up beside climbing and running. For example, touring by e-bike, cross country riding and third rail cup…E-Bicycle is the first choice besides car to be transportation. E-Bicycle can take people everywhere in short or long way, on road and off road. People start to outdoor and exploring our growth environments. Using bicycle be the mainly transportation help people to see the world in different view. This situation made us satisfy and inspire us to design friendly product to the world. Designed product convenient to people and good to planet. All the material we used are recyclable. Not only this, these material doesn’t need multiple recycle progressing decreased resource wasting. This is the responsibility we need to do be a part in industry.
This nuts is a customized metal fastener for affixing car suspension system designed and manufactured by Daimler AG. The nut’s property is resists loosening under vibrations and torque. In order to prevent the loosing of fastener, we adopt tapping-difference design to make closer contact between nuts and bolt; Special thread forming design decrease thread damage and increase the capability of resists loosening. Embedded nylon washers can prevent damage to other mechanical equipment joints and lower the maintain expense. The nut is made of medium carbon steel of SAE10B21, which can achieve the requirements of high rigidity and high toughness after heat treatment. The nylon washer adopt TW341 with high heat and cold tolerance that leads to outstanding performance in harsh environment.This series of nuts are designated for vehicle manufacture of Mercedes-Benz, including the A/B/C/E/S models, and absolutely representative of the delicate craftsmanship to the metal fastener industry.
This product is a full-screen display combining 25 and 27.73. The FFS wide viewing angle technology can provide users with a full viewing angle of nearly 180 degrees. It can provide the display information of the front and rear passengers according to individual needs and the integration of the interior of the car. Aesthetics, the main features are as follows: 1.25 and 27.73 dual display Narrow Border, the distance between the two screens is only 21.66mm 2.25吋 and 27.73吋 Use TGP panel technology to reduce the effect of panel border rendering full screen 3.25吋 and 27.73吋 dual modules use one-piece Covelens and bonded with optical adhesive (OCR) Direct Bonding 4.25Instrument Cluster with direct backlight module and Local Dimming mode, which can display only necessary information, reduce power consumption and save power 5.27.73 Central Information Display and passenger seat module with GFS Touch (Glass Film Touch) for direct touch control of multimedia/navigation functions
. Compact and light weight allows a wide range of application on trailers and boats.<br /> . High torque permanent magnet motor enables high line pull at lower amp and slip free dynamic brake.<br /> . Three type methods of control winch operation to Winch-IN /Winch-OUT-wireless remote control, handheld remote control and on board rocker switch control on the winch<br /> . 3-stage planetary gearbox delivers the most reliable and durable performance of winch under the most rugged conditions.<br /> .Sliding pin and ring gear clutch for rapid rope payout.<br /> . Automatic load-holding mechanical brake plus motor dynamic brake ensure holding the load without slippage.<br /> . With circuit breakers to prevent motor overheating.<br /> . Intelligence Dashboard (IDB) functions:<br /> - Cutout switch prevents the vehicle battery from draining when not in use.<br /> - On board rocker switch (IN/OUT) can be operated directly.<br /> - With LED fan-shaped battery life indicator.
Except for easy-handling but more safety and practicality on the functional motorcycle.WELBIKE Cargo equips three gear transmission, independent front and rear brake, CBS foot brake and flexible big size rear rack. 1. Three gear transmission:equip drive, reverse and neutral, moreover, unexpected acceleration device for reverse gear. 2. Automotive differential gear: provide the stability of driving. 3. Brake function:parking brake and CBS foot brake. 4. One-piece frame:reinforce structure. 5. Cargo space:both front and rear are flexible big size rack. It can be adjusted according to driver’s demand. 6. Efficiency engine:qualify for 6th environmental regulation of Taiwan and use NASA leading technology and material to advance this brand new fuel-injection engine performance, longer life cycle and environmentally friendly.
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
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