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Sports and Leisure Industry
An Overview of
Taiwan Excellence Products
Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
The Tesoro star drag reels were designed with the latest technology and insight from the leading fishermen in the industry. The Tesoro features 6061-T6 machined aluminum frame, side plates, and spool as well as our MSS: Mechanical Stabilizing System for a zero flex platform keeping all key components aligned, and running smoothly. With its 17-4 grade, self lubricating, stainless steel helical cut gearing, and multi-disc Carbonite drag system bathed in Cal’s drag grease, this reel runs silent and smooth. The Tesoro star drag reels packs its strength and technology into 10 and 12 size reels. Both sizes contain five total corrosion resistant bearings that are bathed in TSI oil for the ultimate in free spool. The Carbonite drag system puts out a fish stopping 22lbs of drag. Both sizes of the Tesoro feature a high speed 6.2:1 gear ratio and 46” of line retrieve per turn of the handle.
The brand new GF63 debuts with its 15.6 ultra slim footprint and thin bezel with measuring less than 2kg in weight. Continuing MSI's gaming DNA and powerful performance, the GF63 carries up to 8th Gen. Intel Core i7 processor and GeForce GTX 1050Ti graphics, while lasting over 7 hours in battery life. The GF63 provides gamers a new choice of portable gaming firepower! Gamers can enjoy more immersive gameplay in an even more compact chassis. Nahimic3 with exclusive Audio Boost enhance in-game 3D surround sound and make finite control over your music, movies, and conference calls.<br /> Featuring its performance is the brushed aluminum cover decorated by the signature red dragon shield and a unique asymmetric dual-pattern underneath. The new aesthetic retains low profile while still flow the gaming blood. With optimization brought by the new MSI Dragon Center 2.0, the GF63 elevates the gaming experience. Thin, light, yet powerful, GF63 makes “portable gaming” more accessible than ever!
Different from drones, there is a group of pilots addict to RC heli for fun and pro flight. Especially nitro helicopter, pilots enjoy this adorable speed, sound of the wind and smell of fuel smoke. Like most motor riders dreaming of Harley Motor, RC pilots also want to fulfill their dreams of flying “ALIGN T-REX 600XN”. After years of R&D, ALIGN finally make this new 50-Size nitro helicopter to be real. We make it an offer you can't refuse: lightweight, endurable and delicate designs. It features the new direct to swashplate servo and utilizes low CG FBL System to increase responsiveness and precision in 3D flight. The Engineered Narrow Body Design efficiently decrease gear abrasion and frame deformation in flight. By moving the engine forward to allow the fuel tank to be positioned in the center of the main shaft, CG keeps consistent as the fuel level changes during flight. T-REX 600XN innovative design will excite your inner soul to bring back your passion for nitro definitely!
Okuma Epixor XT spinning reels feature C40x carbon Torsion Control Armor construction reduce twist and torque and keeps the internal parts in perfect alignment, C40x is substantially stronger composite than standard graphite materials, lighter and more durable. - TCA: C40x carbon Torsion Control Armor reduces twisting - Multi-disc, Japanese oiled felt drag washers - 7BB+1RB stainless steel bearings - Quick-Set ant-reverse bearing - Precision machine cut brass pinion gear - Slow oscillation system for improved line lay - Corrosion resistant graphite body and rotor - CFR: Cyclonic Flow Rotor technology - Rigid metal handle design for strength - Machined aluminum, 2-tone anodized spool with LCS lip - Heavy duty solid aluminum bail wire - RESII: Computer balanced Rotor Equalizing System
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
Our advanced CXP Target Training Cycle gives you everything you need to attract more riders and make your group cycling classes a core part of their training regimen. Our console is specifically engineered for target training —whether you’re tracking watts, heart rate, RPMs, distance or calories —and includes a bright LED wrap that uses vibrant colors to tell the instructor and the rider if the rider is on track for their goals. Integrated programmable metrics help both instructors and riders make the most of every class, and a wide range of personal training programs offer plenty of ways for the enthusiast to train outside of class. Our high-design cycle includes a protected flywheel with magnetic resistance, ergonomics that mimic real outdoor riding,intuitive four-way adjustments with quick-touch operation, easy seat-tilt adjustment, a comfortably contoured seat and multi-position handlebars that keep both resistance adjustment and the rider’s water bottle at their fingertips.
Supertex uses natural materials, health care, scientific and eco-technology to create new value for the products and launched their own brand in equestrian supplies. Besides displaying a full range products in the factory show room, Supertex also take part in equestrian trade show in Germany for international marketing and promotions. Different from the equestrian products on the market, most of them are not functional and featured. Supertex uses the moisture-absorbing and quick-drying knitted fabrics that have won the quality awards and the recycled fabric made from plastic bottles. The breeches are created with environmental protection, fashion, performance and features. By adding elastic material and designed by internationally renowned designers, it is the perfect engineering and creative presentation. It is not only environmentally friendly and innovative, but also provides customers with the best choices for fashionable clothing and equestrian sports.
The Paragon X included the Johnson Exclusive AirTrain Technology combines responsive air cushioning with 10 challenge programs to simulate real trail running. Intuitive controls can easily adjust speed and incline at the touch of a button, and the FitDisplay app with WeChat compatibility connects via Bluetooth to elevate the exercise experience with all the things that keep you moving. It is the only treadmill for trail running beginners and enthusiasts who want to take their training further at home. - AirTrain Technology Our exclusive design features an air cushion system beneath the deck that inflates along with preprogrammed changes in speed, incline and terrain based on 10 real trail running competitions across North America, Asia and Europe. And uou can even choose from grass, dirt, gravel and stone terrain settings to create a feel right for the way you like to run.
1.BUILD YOUR HEALTH CYCLE R01 creates an exercise mode that takes the user's motivation as the main axis. With exclusive power supply system provided, its Personal e-Coach not only feedbacks the resistance changes to the users during workout, but also offers an endless energy cycle which is also your health cycle. 2.COMPREHENSIVE WOKOUT R01 enables the users to have 80% of the muscle masses worked effectively but also increases the physical synchronization and the body coordination after moving with a full range of motion. 3.EXCLUSIVE RESISTANCE SYSTEM R01 can directly adjust the resistance changes to meet the torque accuracy within ±3% with the difo patented system integrated. Also, it can greatly improve the response time of the resistance changes which is one thousandth of the traditional magnetic brake offers. 4.SIMULATE THE EXPERIENCE ON THE REAL WATERWAY R01 creates a rowing experience with more realistic and smooth feelings by means of the ultra-smooth belt driving system which enables you to feel like rowing outdoors. 5.BURN FAT EFFICIENTLY With full body of muscle masses worked simultaneously, rowing can burn up more than 600 calories per hour within a tolerable intensity. As compared to other single muscle group of fitness equipments, R01 won't cause sports injuries under the same intensity.
Slam Dunk Basketball Kit is combined with our magic suction cup, it is powerful and enables to adjust position easily matching the needs of kids and adult. With FECA core technology on vacuum suction cups. The structure is stable, durable, safety, innocuous, and eco-friendly, also with the lock system design of hoop and suction cups is easy assembly and storage to have fun anytime and anywhere for family activities. Adapted with FECA patent suction cup, the loading, duration and suction ability are highly increased. Also waterproof, temperature resistance (range from -10℃ to 70℃) and reusable characteristics enhance the lifetime of product which ensure the practicality in variety environment. With excellent quality, patent technology, creative design, professional package, marketing strategy and complementary between e-commerce and physical store, FECA has successfully build brand reputation.
(1)The new KENDA Booster K1227 is a World Cup proven XC race tire that is aggressive enough to push traction to new limit. It's also one of the fastest and lightest XC tires on the market. (2)The Booster utilizes a newly developed race compound that is fast and grippy, especially on dry, loose over hard and rough and rocky terrain. (3)Combines the best of both worlds and is your first choice when looking for the perfect race tire. (4)It is available with KENDA’s lightest casing Tubeless Race, and with added sidewall protection Sidewall Casing Technology. (5)The first choice for the UCI World Class cycling team: Bianchi MTB Team and Norco Factory Racing. It also took leading positions in new designs among the top bicycle brands. (6)With KENDA worldwide distributor strategy, K1227 will be promoted to these main markets–Taiwan, China, Asia, Australia, New Zealand, USA and EU. (7)With multiple marketing channels, K1227 available in various sizes, full line will be completed in 2019.
KMC’s Newest X12 Chain: Thinner, Faster, Stronger Fulfilling KMC’s premium X series status, enhanced inner X-bridge plate design guides gear teeth into the chain smoothly. In addition, optimal dynamic chamfering augments chain performance while avoiding shifting interference. The newest X12 chain possesses upgraded pin power (+400 kgf) for improved robustness and durability for increasing chain life and neutralizing the stresses caused by severe chain lines inherent to 12 speed systems. The Titanium Carbon Nitride Coating achieves high surface hardness and debris repulsion. KMC always focuses on innovation and has led the chain industry for over 40 years. KMC has received multiple design awards including the recently awarded 2017 iF Design Award in Asia when X12 was first released. New X12 chain accurately avoids gear interference, shifts smoothly, and is perfectly compatible with all 12 speed drivetrain systems and components. KMC has created a new benchmark for 12 speed chains.
Cycle Boxer is the breakthrough product, combine boxing and pedaling.It is the first and only workout that delivers the all new revolutionary total immersion fitness.Durable design and nice color matching, Cycle Boxer will lead a trend you’ll ever do. It provides the good experiencing to those who loving fun, brain storming and challenges.We not just sell product, but fashion attitude. Through KOL marketing and social media, we targeting on young, early adopters, self-compassion and body demanding white collar persons who love sharing and afraid of out-trend. APP helps the customer relationship manage and provides bonus system to user.All of these are our main strategy in marketing. It’s the most fun, intense, and engaging workout you’ll ever do that’s totally immersion fitness.Just 3 minutes to get fit, ripped and blast away mental and physical stress.From the workout, look, feel and think your best in every area of your life.
TRS2's frame is made by hydroforming, CNC processing and gravity casting to significantly improve the strength. Its geometry perfectly integrates the powertube and motor into its streamlined frame for swift performance. The battery pack inside the down tube is easy to install or remove for recharging the battery on or off the bike. TRS2's strong power system provides 3 assistance modes and features a 70 N.m torque value to create faster and longer rides. The display and App indicate important info and offer customization functions to match different users' riding styles. A 150mm travel Horst link suspension system and a 150mm travel front fork offer a better riding experience. Designed for all-mountain terrain, the front and rear tires let riders easily conquer loose or muddy conditions. TRS2's Light Link lets users add a front light in just minutes, and the pre-set hole at the bottom of the top tube allows users who prefer a dropper seatpost can easily install and maintain it.
Greater than the average bike, Intrigue E+ is powered up and ready to hit all the exciting terrain of its battery-free sisters. Get ready to boost with a SyncDrive Pro motor, RideControl ONE’s clean controls and optional display upgrade. All this atop the playful and aggressive Liv 3F frame design, complete with a 150 mm fork and 140 mm of rear Maestro suspension. Intrigue E+’s ample standover height and fully-integrated 500Wh battery let you maneuver through technical sections with ease and confidence. The 27.5-inch wheelsystem and tubeless high volume tires paired with the Maestro suspension system mounted on the torsinally stiff yet sleek lightweight carbon linkage readies the bike for high-speed and technical terrain.
Ford Mustabg Tail Lights １. LED tail light ? 2. Mustang series 3. Replace light bar with black and red lights 4. Smooth lense instead of traditional bulged?? 5. ?Not too fancy nor too much material stacking 6 . Safe & Stable in the darkness For gentleness -- means tasts ,For wildness --- Optics, Aesthetics and Efficiency
1.Lucidity 26561 passed 5,000 times crash test, the rubber body is designed with the vertical gaskets, so that the product can quickly return after impact, and strengthen the collision resistance. 2.The combination of the stable rubber body and smooth glossy PC housing combines impact-resistant features with an elegant streamlined shape. 3.The traditional design of EOM use only rubber material to hold the light source. The rubber material is too soft to optimize the shape of the lamp. The Lucidity 26561 combines PC material to hold the light source, making the lamp shape unique and stable. The PC housing is available for customized color. 4.Lucidity 26561 adopts a new generation of light guide design which makes the overall lighting smoother. 5.Most EOM products have only one light source on the verge of product. The Lucidity 26561 extends the range of illumination to make lighting wider and more secure. 6.SMT full LED Lamp increase durability and life-cycle. 7.ECE homologation.
Collected all the data from the US market, SP-9 is designed for high tread wear and for CUV car to enter the market. Upgraded pattern design helps to increase the tire driving mileage and provide low noise on the tire rolling. Nicknamed “Cross Sport”, SP-9 can fit cross over CUV, SUV and Passenger cars. Under Nankang Rollnex series, SP-9 as a Highway using tire (H/T) to replace previous pattern FT-4 or SP-7; base on UTQG (America) testing report, SP-9 can reach the average 96,000km usage under normal driving condition; the long mileage made from SP-9 unique compound, with special pattern design to avoid from uneven tread wearing, and increase driving comfort; SP-9’s 4 main grooves can also help on water draining to provide the driver a safety driving experience in different weather.
K678(F) Big Block PAVER was developed for Adventure bike, this tire is 80% for street and 20% for dirt terrain. B.B Paver is mainly promoted in the US and Europe , where is famous for road trip. Front tread designed to minimize the scalloping common on heavier adventure bikes, while providing long wear and excellent grip in all conditions. 1. Tire was designed for high mileage while maintaining the necessary traction in off road conditions. With adding “Carbon Black” and tested by laboratory T?V , the tire is able to reduce the friction and control the tire temperature, it will increase the efficiency of power transmission while riding and the tire life can be last longer. 2. B.B. Paver was produced by non-aromatic oil compound and it could reduce the air pollution during manufacturing. This tire also meets the request from European Union – an environmental friendly product!
The NS-25 is developed by the US market demand feedback, NS-25 the lowest aspect ratio is 25 series, and suitable for all kinds of weather conditions such as dry and wet roads. While maintaining the handling performance, it also strengthen driving ability on rainy condition along with comfort, because of tread wear ability is the most important for the local market, the NS-25 was tested by UTQH at the organization Smither’s, the test result shows that the NS-25 wear capacity is above the average.
Contemporary style lines, creative interior spaces, tremendous interior volume, and flexible cruising speeds – these are the core features of the new Horizon FD87 fast displacement motoryacht. The FD87’s exterior and interior layouts were designed to take full advantage the volume provided by her 23’2” beam, with separate areas for entertaining, relaxing, and enjoying the surroundings. A total of five en suite guest staterooms are on board -- a full-beam, on-deck master stateroom and four guest staterooms below deck – as well as crew quarters just forward of the engine room. The FD87 is a truly advanced, mid-range motoryacht that incorporates cutting-edge design with functional living and entertaining spaces that are comparable to most 100+ yachts.
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
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2020-01-04 - 2020-01-05
HCMC Marathon powered by Taiwan Excellence
Location：Vietnam
2020-11-12 - 2020-11-14
Taiwan Excellence Pavilion at TAIWAN EXPO 2020 INDONESIA
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2020-11-25 - 2020-11-28
Taiwan Excellence Pavilion @ Archidex
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2020-09-02 - 2020-09-02
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2020-10-01 - 2020-10-04
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2020-09-03 - 2020-09-05
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