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Sports and Leisure Industry
An Overview of
Taiwan Excellence Products
Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
#1246R Robotic Workshop that Gigo has innovated and is launching targeted children & their parents to enjoy at home and school classes to use as tool for learning. With Gigo’s new innovative and genius robotic creation systems, consumers will be using light sensor, touch sensors, ultrasonic sensors, servo motors, a core smart controller that act as the brain and direct link to tablets from where kids will program their creations. The hundreds of Gigo construction parts that are included will enable consumers to construct all kinds of models, from very simple 3 wheel robots to very elaborative creatures with many functions. The graphical programming user interface is provided by GigoBlockly (based on the open source “GoogleBlockly”) that is easy to use for even young kids at the age of 10 years, in addition it can sync with the corresponding program syntax (JavaScript) at the same time to provide a more knowledge background and inspiration for learning.
Different from drones, there is a group of pilots addict to RC heli for fun and pro flight. Especially nitro helicopter, pilots enjoy this adorable speed, sound of the wind and smell of fuel smoke. Like most motor riders dreaming of Harley Motor, RC pilots also want to fulfill their dreams of flying “ALIGN T-REX 600XN”. After years of R&D, ALIGN finally make this new 50-Size nitro helicopter to be real. We make it an offer you can't refuse: lightweight, endurable and delicate designs. It features the new direct to swashplate servo and utilizes low CG FBL System to increase responsiveness and precision in 3D flight. The Engineered Narrow Body Design efficiently decrease gear abrasion and frame deformation in flight. By moving the engine forward to allow the fuel tank to be positioned in the center of the main shaft, CG keeps consistent as the fuel level changes during flight. T-REX 600XN innovative design will excite your inner soul to bring back your passion for nitro definitely!
Okuma Epixor XT spinning reels feature C40x carbon Torsion Control Armor construction reduce twist and torque and keeps the internal parts in perfect alignment, C40x is substantially stronger composite than standard graphite materials, lighter and more durable. - TCA: C40x carbon Torsion Control Armor reduces twisting - Multi-disc, Japanese oiled felt drag washers - 7BB+1RB stainless steel bearings - Quick-Set ant-reverse bearing - Precision machine cut brass pinion gear - Slow oscillation system for improved line lay - Corrosion resistant graphite body and rotor - CFR: Cyclonic Flow Rotor technology - Rigid metal handle design for strength - Machined aluminum, 2-tone anodized spool with LCS lip - Heavy duty solid aluminum bail wire - RESII: Computer balanced Rotor Equalizing System
The Tesoro star drag reels were designed with the latest technology and insight from the leading fishermen in the industry. The Tesoro features 6061-T6 machined aluminum frame, side plates, and spool as well as our MSS: Mechanical Stabilizing System for a zero flex platform keeping all key components aligned, and running smoothly. With its 17-4 grade, self lubricating, stainless steel helical cut gearing, and multi-disc Carbonite drag system bathed in Cal’s drag grease, this reel runs silent and smooth. The Tesoro star drag reels packs its strength and technology into 10 and 12 size reels. Both sizes contain five total corrosion resistant bearings that are bathed in TSI oil for the ultimate in free spool. The Carbonite drag system puts out a fish stopping 22lbs of drag. Both sizes of the Tesoro feature a high speed 6.2:1 gear ratio and 46” of line retrieve per turn of the handle.
With delicate streamline design, Carina just show your personality perfectly. Carina fit various face with 5 different size nose clip. You could easy fit on it and show your fashion style with Carina. The feature is anti-fog last longer with new tech. The front lens is absolutely plane lens with precision molding tech. The wide vision extend from front to side. The connection between nose clip and frame strengthen the whole structure. Product Patent: Taiwan Patent, M555742 European Patent, 004495497-0001 China Patent, ZL201730541060.9 Product certificate: ISO9001: 2015 TW99/15584 BS5883: 1996 HKGS02235194S1 Rooted in Taiwan 39 years, We SAEKO, offer services for 88 customers at over 50 countries around the world and distributed at 15 countries. At Taiwan, we are also with high market share and brand recognition. We also are serving the international sports brand like: Speedo, FINIS, Mizuno, Disney, Vorgee and Intersports which is the Europe's largest sporting goods channel and so on.
Considering swim sport become a popular safer sport for the elderly. Pacific Max Pro, the swimming goggles is specially designed for the elderly. The related products: Pacific & Pacific Junior (adult and Junior), won the 24th prize had been well received, therefore, it come to Pacific Max Pro with features as below: 1. UltraView: with wide vision to 170° and 35 mm enlarge lens size in height, Pacific Max Pro provide the maximum vision for swimmers 2. UltraAnti-FOG: with embedded anti-fog lens, the Pacific Max Pro retains clarity vision for extra longer. 3. UltraFIT: focused on fitting comfortable, the Pacific Max Pro is designed with ergonomic 3D large gasket to lower the pressure to eye and strong structure with environmental friendly material TPR to implant injection on the lens 4. UltraFAST: the easy-adjusted buckle design provide the friendly usage, the swimmer could quickly adjust the strap length with push buckle. Taiwan Patent: M545621. European Patent: No 003827997-0001.
Verde G690 non-motorized treadmill, certified by UL and CE, is the industry’s first treadmill that is capable of harnessing up to 75% of human energy and converting it to utility grade electricity instantly with simply plugging in into a standard wall outlet. Each G690 can be considered as small power plant. With its supremely low friction and flat-slat belt allow users to walk, run, sprint, and sled pushing. Unlike traditional motorized treadmills consume about 1,000 watts/hour electricity, Verde G690 not only requires no power but also generate up to 200 watts/hour energy. Obviously, the total saving for electricity is 1,200 watts/hour. Through SA WELL+ cloud system, enhances the benefits of G690. It includes energy production tracking, asset management, and a user app to track individual workouts and lifetime watts produced. With these data, the club can reward the members based on how much energy they generate and reduce their monthly membership fees. A NEW BUSINESS MODEL!
In addition to satisfying the general consumers, the PT20 intelligent electric treadmill pays special attention to human-oriented operation and intelligent digital interactive design to meet the needs of the majority of customers. 1. Smart Technology: Introduce the Personal Intelligence Sports Health Management App to allow users to use the built-in display heart rate. 2. Human design, solid and practical: human interaction design with logic interface, display and control panel combined with knob operation, providing users with easy identification and convenient operation. 3. Concise shape: The overall shape of the product is a simple large-scale flat riser appearance structure. 4. Comfortable and durable: Special electrostatic powder paint is used to enhance the wear resistance of the treadmill, scratch resistance, and high static resistance. 5. Energy-saving and carbon-reduction: The product is automatically shut down when no one is used for six hours.
Matrix Ultra Converging Chest Press raises the bar with a guided, progressive, totally connected experience that makes strength training more accessible and engaging than ever. -Ideal for providing those new to strength training or experienced members who are struggling to progress with a guided training experience specific to “Endurance,” “Build” or “Strength” goals -Original progression-based programming developed in collaboration with the National Strength and Conditioning Association (NSCA) helps members find a benchmark weight and provides 8–12 weeks of workouts to maximize results -New explosive lifting program focuses on speed and power instead of just strength, helping members accelerate results while keeping the strength training experience fresh -RFID compatibility gives users a quick, touch-free way to load their personal preferences and start their workout -Intuitive touchscreen console -On-console demo videos -Dual user sign-in -Stored seat settings
AROFLY is dedicated to the promotion of “Scientific Training.” The riders can monitor the performance to reach the expected peak value. AROFLY Power Meter, LINK, can easily pair all the GPS bike computers and upload the data to the Cloud. Precise analysis can be obtained easily. LINK can be easily installed and it does not require the tools or calibration. LINK is equipped with the unique tire pressure monitor to perform a tire health examination.It costs more than NT$30,000 when buying other Power Meters of the same grade. However, AROFLY adopts the globally patented algorithm with exclusive Dynamic Pressure Technology. Its series is always below NT$9,900, which is very affordable. It uses the most economic method to collect and analyze data.LINK is able to reduce the threshold from the sales price and installation, and increase the usage rate of the Power Meter, thereby increasing the popularity of the Power Meter while also allowing the riders to enjoy the benefits of the sport.
FIT DISC GLR The extra-solid bottom bracket is strengthened to reduce the stress from the rear fork and improve the pedaling reaction. The light and shadow refraction generated by the disc as the wheel rotating rapidly, brings a rich color banquet.The flashing gradient of green and the dim luster of pearl flakes add diversity to the road scenery along the way. VOLANDO frame design: 1. The rim won’t be too hot, which can improve the brake sensitivity. 2. Does not make the rider to lose grip strength when riding The design of the frame is asymmetrical head tube, short head tube and shorter length of the lower fork, to balance the weight increase of the bike after the disc is added. It is expected to improve the safety of the bike without losing the sensitivity.
This all-new high-performance Defy Advanced Pro is handcrafted with Giant’s Advanced composite and specifically engineered for endurance road riding. With the perfect blend of stiffness and compliance, it delivers a smooth, fast ride quality for your longest, hardest rides. Its innovative technologies include a Giant D-Fuse SL composite seatpost and Contact SLR D-Fuse composite handlebar,vspecially shaped cockpit components that work as a system to add compliance and reduce road shocks and vibrations. The framevis also integrated for disc brakes, with flat mounts and 12mm front and rear thru-axles, plus clearance for high-volume tires up to 32c. The oversized and tapered OverDrive 2 full-composite steerer tube boosts cornering precision, while the PowerCore bottom bracket (dropped 5mm from the previous generation Defy to compensate for larger tires) delivers precise handling and class-leading pedaling efficiency.
Cycle Boxer is the breakthrough product, combine boxing and pedaling.It is the first and only workout that delivers the all new revolutionary total immersion fitness.Durable design and nice color matching, Cycle Boxer will lead a trend you’ll ever do. It provides the good experiencing to those who loving fun, brain storming and challenges.We not just sell product, but fashion attitude. Through KOL marketing and social media, we targeting on young, early adopters, self-compassion and body demanding white collar persons who love sharing and afraid of out-trend. APP helps the customer relationship manage and provides bonus system to user.All of these are our main strategy in marketing. It’s the most fun, intense, and engaging workout you’ll ever do that’s totally immersion fitness.Just 3 minutes to get fit, ripped and blast away mental and physical stress.From the workout, look, feel and think your best in every area of your life.
(1)The new KENDA Booster K1227 is a World Cup proven XC race tire that is aggressive enough to push traction to new limit. It's also one of the fastest and lightest XC tires on the market. (2)The Booster utilizes a newly developed race compound that is fast and grippy, especially on dry, loose over hard and rough and rocky terrain. (3)Combines the best of both worlds and is your first choice when looking for the perfect race tire. (4)It is available with KENDA’s lightest casing Tubeless Race, and with added sidewall protection Sidewall Casing Technology. (5)The first choice for the UCI World Class cycling team: Bianchi MTB Team and Norco Factory Racing. It also took leading positions in new designs among the top bicycle brands. (6)With KENDA worldwide distributor strategy, K1227 will be promoted to these main markets–Taiwan, China, Asia, Australia, New Zealand, USA and EU. (7)With multiple marketing channels, K1227 available in various sizes, full line will be completed in 2019.
The innovative Full LED tail lamp is designed and manufactured by TYC for TRIMUPH ROCKET III limited-edition Motorcycle. The tail lamp meets ECE, SAE and JIS regulations. From traditional square outlook to a clean flowing line, the unique design exudes attitude, class and style from every angle. By using the specialized optical diffusive material, the tail lamp presents homogeneous illumination light guide effect with enhanced 3D multi-layer images. The premium state of light is designed to provide visual comforts and energy saving. It not only reduces glare but also saves nearly 50% of energy consumption comparing to the traditional halogen H4 bulb. The use of non-toxic materials and eco-friendly manufacturing is complied with RoHS and REACH regulation, which TYC is fully committed to Made In Taiwan high quality and international green energy standard.
Full LED performance truck headlamp of avant-garde not only meets the customer’s request of performance, but also is different to the automakers’ regarding appearance design. By replacing the traditional turn signal of bulb-twinkling, the innovative one lights up in the form of electronic scroll by arraying the LED in a graceful way. Given the position light, the truck lamp can be gorgeous, which can only be seen in the trucks of high-end, by making the most of the limited light source via the matte-pattern light guides. LED car headlamp design consists of structure, heat radiating, material science, optical and electronic technology. Meanwhile, the regulation of SAE (Society of Automotive Engineers) can be met via the in-house TUV-certified lab with a view to fulfilling customer’s dual demands for customization and safety. We enhance the material recycling and re-use and amend the design again and again with a bid both to certify SAE and to be environmental-friendly.
Klever H/T2 provides a great ride with strong wet and snow performance for the LT segment. Advanced modeling and compounding provide the Klever H/T2 with the durability for a 50,000 mileage warranty for LTR sizes and a 60,000 mileage warranty for P-metric. Computer optimized footprint for excellent wear and handling under multiple load conditions. Strong shoulder blocks enhance handling and cornering stability. Snow sipes and increased lateral groove densities improve traction performance, and driving stability in wet and snow conditions. Wide circumferential groove widths improve hydroplaning & wet traction.
Clearly defined the "Quiet" as the starting point of the target market, creating a noise reduction environment, and can experience the tranquility and comfort of the car. Mute: Silicone is used as the button catalyst, which has no disturbing sound and resonance effect. Soft touch: designed for soft touch - long stroke, in line with human factors. Anti-sulfur erosion: Prevent oxidation of sulfides in volcanic areas and improve product resistance to sulfur. Environmental protection: meets the special requirements of RoHS / REACH / IATF 16949 to ensure that the product does not contain environmental pollution / affects human health harmful substances. Silver migration: Prevents silver migration from causing a short circuit.
Except for easy-handling but more safety and practicality on the functional motorcycle.WELBIKE Cargo equips three gear transmission, independent front and rear brake, CBS foot brake and flexible big size rear rack. 1. Three gear transmission：equip drive, reverse and neutral, moreover, unexpected acceleration device for reverse gear. 2. Automotive differential gear: provide the stability of driving. 3. Brake function：parking brake and CBS foot brake. 4. One-piece frame：reinforce structure. 5. Cargo space：both front and rear are flexible big size rack. It can be adjusted according to driver’s demand. 6. Efficiency engine：qualify for 6th environmental regulation of Taiwan and use NASA leading technology and material to advance this brand new fuel-injection engine performance, longer life cycle and environmentally friendly.
Contemporary style lines, creative interior spaces, tremendous interior volume, and flexible cruising speeds – these are the core features of the new Horizon FD85 fast displacement motoryacht. The FD85’s exterior and interior layouts were designed to take full advantage the volume provided by her 23’2” beam, with separate areas for entertaining, relaxing, and enjoying the surroundings. A full-beam, on-deck master stateroom and four guest staterooms below deck – as well as crew quarters just forward of the engine room. The FD85 is a truly advanced, mid-range motoryacht that incorporates cutting-edge design with functional living and entertaining spaces that are comparable to most 100+ yachts.
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
No matter what field do we engage in, we all need new blood to fresh the market. So ALIGN R&D Team has been working on this issue and finally brings out T-REX 300X RTF. T-REX 300X is easy for beginner to get started, its light and tiny only 525mm wingspan & 418g w/o battery. It comes out of RTF version with ALIGN A10 radio & MiniGRS FBL system, the only thing to do is unbox then fly to help solving the potential assembly and adjustment problem. T-REX 300X is utilized with perfect design, DFC rotorhead, low CG with direct flight response; intensive body with embedded material & carbon fiber plate; the beautiful red anodizing creates highly pleasing aesthetics; enlarge the aluminum tailboom improves overall rigidity & anti-torsion. Based on 300MX motor paired with DS450 & DS455 servos supplies superior efficiency, high power output, extreme torque, and low current, low temperature while flying 3D. Thus T-REX 300X is longer a toy but is mature design of excellence just like T-REX 700X.
No matter what field do we engage in, we all need new blood to fresh the market. So ALIGN R&D Team has been working on this issue and finally brings out T-REX 300X RTF. T-REX 300X is easy for beginner to get started, its light and tiny only 525mm wingspan & 418g w/o battery. It comes out of RTF version with ALIGN A10 radio & MiniGRS FBL system, the only thing to do is unbox then fly to help solving the potential assembly and adjustment problem. T-REX 300X is utilized with perfect design, DFC rotorhead, low CG with direct flight response; intensive body with embedded material & carbon fiber plate; the beautiful red anodizing creates highly pleasing aesthetics; enlarge the aluminum tailboom improves overall rigidity & anti-torsion. Based on 300MX motor paired with DS450 & DS455 servos supplies superior efficiency, high power output, extreme torque, and low current, low temperature while flying 3D. Thus T-REX 300X is longer a toy but is mature design of excellence just like T-REX 700X.
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