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Sports and Leisure Industry
An Overview of
Taiwan Excellence Products
Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
Patients with diabetes mellitus were treated with cosmetic pruning or amputation to prevent severe necrotic muscle infections in the body during late stages of hind leg arterial occlusion. Normal socks must have a strong shrink force in order to avoid falling off, this product adopts high tension-free tight weaving so that the socks will fit off the lower leg without falling off, and will not hinder blood circulation. In addition to the smooth distribution of the soles of the PU rubber , the deep soles of the feet can be stimulated to help blood circulation. The tight design of the Velcro socks shoes enables the wearer and comfortable. Diabetic socks known as compression and mouth to promote blood circulation, but after mid-term patients should ease, rather than pressure caused by tightening and reduce blood, this product is suitable for patients to varying degrees apply this product, bamboo anthrax There is a natural, permanent and effective function of cooling antibacterial.
As the warming of the earth becomes more serious, the living environment of the polar bear is becoming more compressed. We are choose the environmental protection yarns made of marine recycled waste. There are more than 9 million tons of marine waste drifting into the ocean every year. Through the raw materials processing technology in Taiwan, it begins with direct raw materials. People oriented is the purpose of design, focusing on the coordinated development of human, function and environment. Environmental protection is no longer the slogan of marketing. It does exist in the surrounding environment and all behaviors, combined with recycled materials. The need for behavior in life is designed to fit the functional bag, built-in structure, suitable for work, school and leisure. Our design focuses on Humanities and focuses on demand. All kinds of bags are no longer just revealing personal status.
The Tesoro star drag reels were designed with the latest technology and insight from the leading fishermen in the industry. The Tesoro features 6061-T6 machined aluminum frame, side plates, and spool as well as our MSS: Mechanical Stabilizing System for a zero flex platform keeping all key components aligned, and running smoothly. With its 17-4 grade, self lubricating, stainless steel helical cut gearing, and multi-disc Carbonite drag system bathed in Cal’s drag grease, this reel runs silent and smooth. The Tesoro star drag reels packs its strength and technology into 10 and 12 size reels. Both sizes contain five total corrosion resistant bearings that are bathed in TSI oil for the ultimate in free spool. The Carbonite drag system puts out a fish stopping 22lbs of drag. Both sizes of the Tesoro feature a high speed 6.2:1 gear ratio and 46” of line retrieve per turn of the handle.
With delicate streamline design, Carina just show your personality perfectly. Carina fit various face with 5 different size nose clip. You could easy fit on it and show your fashion style with Carina. The feature is anti-fog last longer with new tech. The front lens is absolutely plane lens with precision molding tech. The wide vision extend from front to side. The connection between nose clip and frame strengthen the whole structure. Product Patent: Taiwan Patent, M555742 European Patent, 004495497-0001 China Patent, ZL201730541060.9 Product certificate: ISO9001: 2015 TW99/15584 BS5883: 1996 HKGS02235194S1 Rooted in Taiwan 39 years, We SAEKO, offer services for 88 customers at over 50 countries around the world and distributed at 15 countries. At Taiwan, we are also with high market share and brand recognition. We also are serving the international sports brand like: Speedo, FINIS, Mizuno, Disney, Vorgee and Intersports which is the Europe's largest sporting goods channel and so on.
In the stressful modern work environment, increasing numbers of people relieve stress with sports. Many people listen to music while sporting to maintain sports with boring motions, particularly swimming. Apart from the discomfort for prolonged use, traditional swimming earphones using earbuds to transmit sound directly through the ear canal harms human hearing, making it difficult for users to breathe in the water, and letting the earbuds go off at the flip turn. The MUSIC SHELL thus becomes a total solution that brings users with a better sports experience. By simply hanging the small and lightweight MUSIC SHELL on the googles or in the cap, the patented bone conduction technology will create an underwater surround effect through two transmission paths for swimmers to freely enjoy music while swimming, making the MUSIC SHELL a perfect sports companion. The main concept of MUSIC SHELL: experience of joy, intelligence and health and sports with music without a wire.
Aropec combining knowledge from expertise to develop the unique digital camouflage pattern in camo blue, camo green or camo copper brown. The underwater world has different forms in different seasons, water temperature and depth. Using technologies to obtain 3D images and turn into sophisticated camouflage pattern. Divers can choose from three colors in order to match itself to the colors and textures of its surroundings. The pattern is used on varies products, such as 1 piece/2-piece wetsuit, rash guard, diving pants, hoods, gloves and socks. Different thickness can be chosen according to user’s preferences and water conditions. The well-fitting wetsuit guarantee for outstanding insulation and heat retention of natural warmth of the body. 3 mm anti-abrasive chest pad reinforcement for easier, more comfortable speargun loading. The spearfishing series give you a high level of comfort, protection, stretch and flexibility, and perfectly meet customer’s need.
AROPEC Tri-Slick series is made of repellent fabric which is weaved by super-stretch fiber with striped knitted structure. The strong knitted structure makes fiber durable and excellent resilience. Water repellent fabric surface increases decreases flow resistance and efficiently boost up swimming speed. Super-stretch spandex provides moderated compression pressure, fully cover and flexible. And spandex mesh at back provides fast sweat release. “Dynamic Band” is engineered by technical spandex with anti-slip fiber to holds garment in right position. With the revolution knitted technique, laser-cut on the edge and smooth transition to improve aerodynamics and muscle support. “Air Pad” supreme high density chamois supports the major pressure points and with its different thickness design provides comfort and highly protection while cycling. Its enhanced pinholes design for heat dispersal and super-stretch fabric provides better motion and comfort feeling.
This all-new high-performance Defy Advanced Pro is handcrafted with Giant’s Advanced composite and specifically engineered for endurance road riding. With the perfect blend of stiffness and compliance, it delivers a smooth, fast ride quality for your longest, hardest rides. Its innovative technologies include a Giant D-Fuse SL composite seatpost and Contact SLR D-Fuse composite handlebar,vspecially shaped cockpit components that work as a system to add compliance and reduce road shocks and vibrations. The framevis also integrated for disc brakes, with flat mounts and 12mm front and rear thru-axles, plus clearance for high-volume tires up to 32c. The oversized and tapered OverDrive 2 full-composite steerer tube boosts cornering precision, while the PowerCore bottom bracket (dropped 5mm from the previous generation Defy to compensate for larger tires) delivers precise handling and class-leading pedaling efficiency.
(1)The K1211 Nevegal2 is an all-new Enduro racing and Trail riding tire, developed with professionals at the world level. The Nevegal2 is characterized by superior flat resistance and braking control on the ground. (2)Superior flat resistance – The new ATC casing uses Kenda’s proprietary lightweight material K-Armor to increase puncture resistance by 174% over traditional aramid breakers. (3)Responsive ride - EN-DTC dual tread rubber balances wear and grip, letting the knobs do the work of control and braking on the ground. (4)Easy going – The new design and material offers 50% less rolling resistance than the original Nevegal. (5)With KENDA worldwide distributor strategy, KENDA K1211 Nevegal2 Pro will be promoted to these main markets – Taiwan, China,Asia,Australia,New Zealand,USA and European countries. (6)With multiple marketing channels, KENDA K1211 Nevegal2 Pro available in various sizes ranging, full line will be completed for consumers around the world starting in 2018.
DIZO M8碳纖維公路車,隸屬於高雄碳纖維大廠明安國際所製造,是極少數將自行車產線100%完全設置在台灣的企業,產品所使用的原料是全球知名碳纖維原料供應商TORAY及TOHO的碳纖維絲,並搭配明安自製的樹脂配方製作碳纖維預浸布,從車架成型,組裝,都是在台灣完成。 車架運用電腦輔助設計系統(CAE)計算模擬,開發最佳力學結構設計,進而由集團模具中心設計製作最佳化製程模具,經由分工完整的20人研發工程團隊,從製圖、模具設計、高功能性輕薄強纖維材料的組合搭配、多樣製程工法運用、到部分自動化的生產線製造合乎ISO規範強度與安全性的自行車。 DIZO自行車一路堅持台灣製造與台灣品質,整合集團內複合材料與開發應用研究團隊的優勢,並搭配專業林園車隊選手實際騎乘測試反饋,車架採用了下管整合式走線設計與後三角減震流線設計,不僅使整體外觀更加簡潔美觀,走線順暢度也大大提升騎乘者操控與制動效能。 M8的研發、設計、測試、塗裝,都是公司各部門同心協力、各司其職,不假手他人。將目標設為高階款爬坡車,除了使用市面極少且高剛性的T1100碳纖材質,並針對在性能、剛性、操控上做出全面提升,目標將M8設定為市面爬坡車款中的王者。
Developed to meet the demands of the top professional road racers who win WorldTour races on Giant bikes. Re-engineered with Giant’s AeroSystem Shaping technology, which means that every tube shape and angle is optimized for minimal drag, the Advanced SL-grade composite frame is ultra-stiff and superlight. And its new disc-brake technology is integrated with the frameset, including flat-mount calipers and thru-axles for optimal wheel stiffness and braking performance on the road. - Advanced SL-grade composite, integrated seatmast, and disc-brake integration for the ultimate balance of light weight, stiffness and control - AeroSystem shaping provides the ultimate aerodynamic performance at every yaw angle. Superior engineering and design deliver class-leading frame stiffness for unmatched handling and efficiency in an aero race bike. Advanced SL-grade composite uses Giant’s highest performance materials and manufacturingprocesses for outstanding frameset weight.
1. Ford F250/F350/F450 Super Duty 2. "Steel-full" Heavy Duty Series 3. Energy conservation & environmental protection LED technologies 4. square-shaped fisheye is used for widening lighting areas to ensure optimum light condition 5. Durability tested to ensure driving safety 6. Additional inner lights to assist turn signal 7. Brand new outlook design compare to traditional rounded headlights 8. "C" shaped LED headlights 9. Brightness designed to ensure safety for drivers, on-coming vehicles, and pedestrians 10. All free spaces are used efficiently without interrupting the design of the headlight
(1)The mutter nut combination satisfies the strict requirements toward thickness from SACHS through self-developed innovative cold forging process. Our products provide higher specifications for the surface roughness, flatness and thickness of nuts to optimize the damper’s noise emissions and bring a clear increase in driving comfort. (2)The nuts meet the requirements toward the assembly of shock absorber piston valve from SACHS, including anti-loosing, working in the oil, low friction coefficient. In addition, the thread forming of the nut and bolt adopt tapping-difference design (1.0mm vs 0.95mm) to make closer contact with each other and further to increase the maximum torque value. (3)The traditional lathe processes is placed by cold forging method that efficiently increases outputs of finished nuts by dozens of times; moreover, the waste of raw materials and additional processing costs are reduced obviously.
RCE Black Box is one and only battery monitoring device with bluetooth connectivity in the market. Using Bluetooth to send all the data to your mobile devices with one second refresh rate once your mobile devices has internet connection it will upload all the data history to the cloud. Black Box not only detects voltage, current and temperature, moreover it has some additional feature: anti-theft mode, static-current detection and cut-off mode. It can go with lead-acid battery or lithium iron battery. It is easy to be installed on the negative pole. There are many battery monitoring devices in the market however none of them has the ability to cut off the battery. When you switch the Black Box to anti-theft mode, all the on-board electronic works once start up the engine, will turn the Black Box to cut-off mode. When switch to cut-off mode it ensure the battery stays at the minimum electricity consumption. It can prevent the dead battery when park the vehicle for long period.
A variety of LED headlights are currently available for use in vehicles. However, optical distribution expertise was not utilized in altering their design from a halogen bulb structure to an LED structure, which led these lights to fail to meet governing regulations as well as the requirements of the original car makers. On the contrary ADI Optics, has developed b-beam lamps whose spatial distribution meet regulatory requirements regardless of the light fixture they are used in.With its unconventional light source designs, ADI Optics’ patented LED motor vehicle headlight lamps comply with optical and thermal dissipation requirements as well as structural and regulatory ones. Its product structure combines high and low beams into one optical design and adheres to ECE R112 regulations. The low beams remain on and bright when the driver turns on the high beams, while the center of the low beams compensates emittance for brightness to avoid driving hazards due to poor road lighting.
V76 Flybrige is designed to deliver the finest cruising experience to owners who relish the trill of controlling their yacht from the fly bridge. Large signature main deck window lines running along each side provide a sleek, dynamic profile and plenty of natural light for the main deck saloon and dining area. Spacious exterior deck spaces on the fly bridge and aft deck allow plenty of space for relaxation and entertainment.Sliding doors lead from the aft deck to the spacious and light-filled single level saloon with relaxing and comfort furniture and a dining area. Crews are able to to access different areas from side decks to ensure privacy. This sleek and stylish yacht is joint designed by Kha Shing and English designer, Humphreys while the interior design of the yacht is a joint efforts from Kha Shing and Italian designer, Giorgia Drudi, With distributors in over 60 countries, we are able to implements and adapt different marketing strategies base on various markets worldwide.
V76 Flybrige is designed to deliver the finest cruising experience to owners who relish the trill of controlling their yacht from the fly bridge. Large signature main deck window lines running along each side provide a sleek, dynamic profile and plenty of natural light for the main deck saloon and dining area. Spacious exterior deck spaces on the fly bridge and aft deck allow plenty of space for relaxation and entertainment.Sliding doors lead from the aft deck to the spacious and light-filled single level saloon with relaxing and comfort furniture and a dining area. Crews are able to to access different areas from side decks to ensure privacy. This sleek and stylish yacht is joint designed by Kha Shing and English designer, Humphreys while the interior design of the yacht is a joint efforts from Kha Shing and Italian designer, Giorgia Drudi, With distributors in over 60 countries, we are able to implements and adapt different marketing strategies base on various markets worldwide.
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