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Sports and Leisure Industry
An Overview of
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Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
The Tesoro star drag reels were designed with the latest technology and insight from the leading fishermen in the industry. The Tesoro features 6061-T6 machined aluminum frame, side plates, and spool as well as our MSS: Mechanical Stabilizing System for a zero flex platform keeping all key components aligned, and running smoothly. With its 17-4 grade, self lubricating, stainless steel helical cut gearing, and multi-disc Carbonite drag system bathed in Cal’s drag grease, this reel runs silent and smooth. The Tesoro star drag reels packs its strength and technology into 10 and 12 size reels. Both sizes contain five total corrosion resistant bearings that are bathed in TSI oil for the ultimate in free spool. The Carbonite drag system puts out a fish stopping 22lbs of drag. Both sizes of the Tesoro feature a high speed 6.2:1 gear ratio and 46” of line retrieve per turn of the handle.
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
#1246R Robotic Workshop that Gigo has innovated and is launching targeted children & their parents to enjoy at home and school classes to use as tool for learning. With Gigo’s new innovative and genius robotic creation systems, consumers will be using light sensor, touch sensors, ultrasonic sensors, servo motors, a core smart controller that act as the brain and direct link to tablets from where kids will program their creations. The hundreds of Gigo construction parts that are included will enable consumers to construct all kinds of models, from very simple 3 wheel robots to very elaborative creatures with many functions. The graphical programming user interface is provided by GigoBlockly (based on the open source “GoogleBlockly”) that is easy to use for even young kids at the age of 10 years, in addition it can sync with the corresponding program syntax (JavaScript) at the same time to provide a more knowledge background and inspiration for learning.
Patients with diabetes mellitus were treated with cosmetic pruning or amputation to prevent severe necrotic muscle infections in the body during late stages of hind leg arterial occlusion. Normal socks must have a strong shrink force in order to avoid falling off, this product adopts high tension-free tight weaving so that the socks will fit off the lower leg without falling off, and will not hinder blood circulation. In addition to the smooth distribution of the soles of the PU rubber , the deep soles of the feet can be stimulated to help blood circulation. The tight design of the Velcro socks shoes enables the wearer and comfortable. Diabetic socks known as compression and mouth to promote blood circulation, but after mid-term patients should ease, rather than pressure caused by tightening and reduce blood, this product is suitable for patients to varying degrees apply this product, bamboo anthrax There is a natural, permanent and effective function of cooling antibacterial.
LifeSpan has 7 years of successful experience in the US. It is the preferred brand of light commercial fitness equipment with modern design.LifeSpan have lots of valuable customer assets, including colleges and many Fortune 500 companies. With collected user experiences, T4T Racer offers competitive specs and fine design. The Features: A)Self-generating electronic console: eco-friendly technology B)Magnetic electric adjustment system: Eddy current magneto resistance inertia can be compared to a 20kg cast iron flywheel C)100% Durable aluminum alloy flywheel: Through one-time CNC processing, the movement is smooth and it’s oxidation-resistant. D)Corrosion-resistant high rigidity steel frame: Durable and anti-oxidized. E)Quick release handle/ Stepless adjustment: Adjust the height and angle of the handle at the same time for the most appropriate riding position F)SPD safety pedal: For professionals and general users alike, the SPD dual platform pedals can be used with or without cleats.
In the stressful modern work environment, increasing numbers of people relieve stress with sports. Many people listen to music while sporting to maintain sports with boring motions, particularly swimming. Apart from the discomfort for prolonged use, traditional swimming earphones using earbuds to transmit sound directly through the ear canal harms human hearing, making it difficult for users to breathe in the water, and letting the earbuds go off at the flip turn. The MUSIC SHELL thus becomes a total solution that brings users with a better sports experience. By simply hanging the small and lightweight MUSIC SHELL on the googles or in the cap, the patented bone conduction technology will create an underwater surround effect through two transmission paths for swimmers to freely enjoy music while swimming, making the MUSIC SHELL a perfect sports companion. The main concept of MUSIC SHELL: experience of joy, intelligence and health and sports with music without a wire.
1.BUILD YOUR HEALTH CYCLE R01 creates an exercise mode that takes the user's motivation as the main axis. With exclusive power supply system provided, its Personal e-Coach not only feedbacks the resistance changes to the users during workout, but also offers an endless energy cycle which is also your health cycle. 2.COMPREHENSIVE WOKOUT R01 enables the users to have 80% of the muscle masses worked effectively but also increases the physical synchronization and the body coordination after moving with a full range of motion. 3.EXCLUSIVE RESISTANCE SYSTEM R01 can directly adjust the resistance changes to meet the torque accuracy within ±3% with the difo patented system integrated. Also, it can greatly improve the response time of the resistance changes which is one thousandth of the traditional magnetic brake offers. 4.SIMULATE THE EXPERIENCE ON THE REAL WATERWAY R01 creates a rowing experience with more realistic and smooth feelings by means of the ultra-smooth belt driving system which enables you to feel like rowing outdoors. 5.BURN FAT EFFICIENTLY With full body of muscle masses worked simultaneously, rowing can burn up more than 600 calories per hour within a tolerable intensity. As compared to other single muscle group of fitness equipments, R01 won't cause sports injuries under the same intensity.
The SOLE SC300 Stepper is a high intensity machine that offers a remarkably short-duration workout. A powerful addition to any fitness facility, it features a wide range of programming options in a remarkably small footprint. It also features patented, independent pedal geometry with four-bar linkage that keeps the pedals of the machine level and ensure a safe, biomechanically correct movement while working out. The SOLE SC300 Stepper is ideal for use as part of circuit training programs or on its own. Climbing is a challenge of endurance. And the high-intensity, short-duration workout of a SOLE SC300 Stepper is unbeatable. The incline feature allows users to increase the intensity of their workouts by increasing the steepness of the climb. The high intensity engages users and allows them to reach newer heights in their workouts.
This premium level full-suspension bike is made for trail and enduro riding. The Trance SX E+ Pro features 140mm of Maestro rear suspension technology, 160mm travel in the front, and Giant’s SyncDrive Pro motor technology, delivering 360 percent tunable support. The lightweight yet strong ALUXX aluminum frame is seamlessly integrated with the updated 500Wh downtube EnergyPak. Connectivity can be managed with Giant’s new E-bike App, which offers navigation, health and fitness functionalities. And the RideControl ONE features user-friendly buttons that are easy to use and out of the way. High performance: Proven Maestro suspension and tunable SyncDrive Pro motor technology offer a high-performance trail riding experience. Connected: The Giant E-bike App with navigation, health and fitness functionalities keeps you connected. Integrated: Downtube integrated EnergyPak with 500Wh of capacity features a clean, out of the way design.
The all-new ONE-TWENTY is the best all-rounder. This short travel trail bike (front 130 mm/rear 120 mm) is equally at home on long and demanding uphills as it is on energy-sapping straights as well as technical downhills and singletracks. The updated geometry and frame design gives the bike a very playful character, but it is still precise and lightning fast. Due to its low weight and fantastic power delivery, it is a hugely capable long distance bike. Equipped with a new oversized chain stay design, which increases the rear end stiffness of the frame dramatically and improves durability as well. The CF4 level carbon frame is around 400g lighter and impresses through increased stiffness and durability. The head tube angle has been slackened from 69 to 67.3 degrees, improving the descending skills of the ONE-TWENTY even further. The chain stays are 10 mm shorter resulting in a more playful bike which still offers the perfect balance between being a great climber and an agile trail bike
Merida’s all-new MISSION CX is a Design & Innovation Award 2019 winner. It combines thoroughbred cyclocross racing genes with a long list of features that make it a sophisticated “all-round” bike. While this bike presents a UCI-certified frame for cyclocross race, MISSION CX can be also dressed up for day-to-day commuting with plenty of unique features as follows: Merida CF3 carbon frame with carbon dropouts: ‘Nano Matrix’ for extra impact resistance, Tapered head tube and 142x12 mm rear through axle provide stiffness and steering precision. ‘Smart Entry’ Internal cable routing, removable seat stay bridge and mudguard mounts. All MISSION CX features a full carbon tapered fork with a 12 mm bolt through axle. The bolt through improves stiffness for the axle, whilst the tapered carbon steerer increases vertical stiffness, providing very precise steering and enhanced confidence in corners.
AROFLY is dedicated to the promotion of “Scientific Training.” The riders can monitor the performance to reach the expected peak value. AROFLY Power Meter, LINK, can easily pair all the GPS bike computers and upload the data to the Cloud. Precise analysis can be obtained easily. LINK can be easily installed and it does not require the tools or calibration. LINK is equipped with the unique tire pressure monitor to perform a tire health examination.It costs more than NT$30,000 when buying other Power Meters of the same grade. However, AROFLY adopts the globally patented algorithm with exclusive Dynamic Pressure Technology. Its series is always below NT$9,900, which is very affordable. It uses the most economic method to collect and analyze data.LINK is able to reduce the threshold from the sales price and installation, and increase the usage rate of the Power Meter, thereby increasing the popularity of the Power Meter while also allowing the riders to enjoy the benefits of the sport.
K590 is specially designed for ATV/UTV vehicles, the tire provides great grip and handling performance even driving in the bad condition terrain. K590 is promoted in the countries where are famous for ATV/UTV models. (1)In order to satisfy the requirement of ATV/UTV, K590’s pattern design can get rid of the mud and water quickly. Besides the pattern design, KENDA also uses new compound technology to provide great grip and meet the demands of high speed. (2)K590 is built by BIAS casing, which can strengthen the structure and provide comfort to the riders. This tire keeps drivers safety and also provides the highest level of resistant puncture and excellent handling. (3)For the purpose of the saving fuel consumption, KENDA engineers apply the rounded profile which can decrease the rolling resistance for better fuel efficiency.
U5 provides features such as 12”HD touch screen, AR view system,which are beyond customer’s expectation. Besides, U5 has conducted crash-test of IDIADA at Spain to ensure its safety. Also, U5 has experienced extreme weather tests to ensure its durability. For engine design, U5 uses 1.6L N/A engine developed in cooperation with a number of international companies. The advantages of economic fuel consumption combined with dual VVT, and CVT transmission system have achieved both energy saving and perfect performance. THINK4.0 system is introduced into U5. It supports touch screen and connection of multiple brands of phones through simplified interfaces combined with settings of movies and videos, telephone service, driving safety and personalized system. In order to match the powerful product capability of U5, we used communication channels to make a best interpretation for its prospective high-tech/safety features/exterior design and created a large number of showroom traffic.
V76 Flybrige is designed to deliver the finest cruising experience to owners who relish the trill of controlling their yacht from the fly bridge. Large signature main deck window lines running along each side provide a sleek, dynamic profile and plenty of natural light for the main deck saloon and dining area. Spacious exterior deck spaces on the fly bridge and aft deck allow plenty of space for relaxation and entertainment.Sliding doors lead from the aft deck to the spacious and light-filled single level saloon with relaxing and comfort furniture and a dining area. Crews are able to to access different areas from side decks to ensure privacy. This sleek and stylish yacht is joint designed by Kha Shing and English designer, Humphreys while the interior design of the yacht is a joint efforts from Kha Shing and Italian designer, Giorgia Drudi, With distributors in over 60 countries, we are able to implements and adapt different marketing strategies base on various markets worldwide.
V76 Flybrige is designed to deliver the finest cruising experience to owners who relish the trill of controlling their yacht from the fly bridge. Large signature main deck window lines running along each side provide a sleek, dynamic profile and plenty of natural light for the main deck saloon and dining area. Spacious exterior deck spaces on the fly bridge and aft deck allow plenty of space for relaxation and entertainment.Sliding doors lead from the aft deck to the spacious and light-filled single level saloon with relaxing and comfort furniture and a dining area. Crews are able to to access different areas from side decks to ensure privacy. This sleek and stylish yacht is joint designed by Kha Shing and English designer, Humphreys while the interior design of the yacht is a joint efforts from Kha Shing and Italian designer, Giorgia Drudi, With distributors in over 60 countries, we are able to implements and adapt different marketing strategies base on various markets worldwide.
Contemporary style lines, creative interior spaces, tremendous interior volume, and flexible cruising speeds – these are the core features of the new Horizon FD87 fast displacement motoryacht. The FD87’s exterior and interior layouts were designed to take full advantage the volume provided by her 23’2” beam, with separate areas for entertaining, relaxing, and enjoying the surroundings. A total of five en suite guest staterooms are on board -- a full-beam, on-deck master stateroom and four guest staterooms below deck – as well as crew quarters just forward of the engine room. The FD87 is a truly advanced, mid-range motoryacht that incorporates cutting-edge design with functional living and entertaining spaces that are comparable to most 100+ yachts.
Contemporary style lines, creative interior spaces, tremendous interior volume, and flexible cruising speeds – these are the core features of the new Horizon FD87 fast displacement motoryacht. The FD87’s exterior and interior layouts were designed to take full advantage the volume provided by her 23’2” beam, with separate areas for entertaining, relaxing, and enjoying the surroundings. A total of five en suite guest staterooms are on board -- a full-beam, on-deck master stateroom and four guest staterooms below deck – as well as crew quarters just forward of the engine room. The FD87 is a truly advanced, mid-range motoryacht that incorporates cutting-edge design with functional living and entertaining spaces that are comparable to most 100+ yachts.
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