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Sports and Leisure Industry
An Overview of
Taiwan Excellence Products
Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
Okuma Epixor XT spinning reels feature C40x carbon Torsion Control Armor construction reduce twist and torque and keeps the internal parts in perfect alignment, C40x is substantially stronger composite than standard graphite materials, lighter and more durable. - TCA: C40x carbon Torsion Control Armor reduces twisting - Multi-disc, Japanese oiled felt drag washers - 7BB+1RB stainless steel bearings - Quick-Set ant-reverse bearing - Precision machine cut brass pinion gear - Slow oscillation system for improved line lay - Corrosion resistant graphite body and rotor - CFR: Cyclonic Flow Rotor technology - Rigid metal handle design for strength - Machined aluminum, 2-tone anodized spool with LCS lip - Heavy duty solid aluminum bail wire - RESII: Computer balanced Rotor Equalizing System
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
#1246R Robotic Workshop that Gigo has innovated and is launching targeted children & their parents to enjoy at home and school classes to use as tool for learning. With Gigo’s new innovative and genius robotic creation systems, consumers will be using light sensor, touch sensors, ultrasonic sensors, servo motors, a core smart controller that act as the brain and direct link to tablets from where kids will program their creations. The hundreds of Gigo construction parts that are included will enable consumers to construct all kinds of models, from very simple 3 wheel robots to very elaborative creatures with many functions. The graphical programming user interface is provided by GigoBlockly (based on the open source “GoogleBlockly”) that is easy to use for even young kids at the age of 10 years, in addition it can sync with the corresponding program syntax (JavaScript) at the same time to provide a more knowledge background and inspiration for learning.
Different from drones, there is a group of pilots addict to RC heli for fun and pro flight. Especially nitro helicopter, pilots enjoy this adorable speed, sound of the wind and smell of fuel smoke. Like most motor riders dreaming of Harley Motor, RC pilots also want to fulfill their dreams of flying “ALIGN T-REX 600XN”. After years of R&D, ALIGN finally make this new 50-Size nitro helicopter to be real. We make it an offer you can't refuse: lightweight, endurable and delicate designs. It features the new direct to swashplate servo and utilizes low CG FBL System to increase responsiveness and precision in 3D flight. The Engineered Narrow Body Design efficiently decrease gear abrasion and frame deformation in flight. By moving the engine forward to allow the fuel tank to be positioned in the center of the main shaft, CG keeps consistent as the fuel level changes during flight. T-REX 600XN innovative design will excite your inner soul to bring back your passion for nitro definitely!
Our advanced CXP Target Training Cycle gives you everything you need to attract more riders and make your group cycling classes a core part of their training regimen. Our console is specifically engineered for target training —whether you’re tracking watts, heart rate, RPMs, distance or calories —and includes a bright LED wrap that uses vibrant colors to tell the instructor and the rider if the rider is on track for their goals. Integrated programmable metrics help both instructors and riders make the most of every class, and a wide range of personal training programs offer plenty of ways for the enthusiast to train outside of class. Our high-design cycle includes a protected flywheel with magnetic resistance, ergonomics that mimic real outdoor riding,intuitive four-way adjustments with quick-touch operation, easy seat-tilt adjustment, a comfortably contoured seat and multi-position handlebars that keep both resistance adjustment and the rider’s water bottle at their fingertips.
LifeSpan has 7 years of successful experience in the US. It is the preferred brand of light commercial fitness equipment with modern design.LifeSpan have lots of valuable customer assets, including colleges and many Fortune 500 companies. With collected user experiences, T4T Racer offers competitive specs and fine design. The Features: A)Self-generating electronic console: eco-friendly technology B)Magnetic electric adjustment system: Eddy current magneto resistance inertia can be compared to a 20kg cast iron flywheel C)100% Durable aluminum alloy flywheel: Through one-time CNC processing, the movement is smooth and it’s oxidation-resistant. D)Corrosion-resistant high rigidity steel frame: Durable and anti-oxidized. E)Quick release handle/ Stepless adjustment: Adjust the height and angle of the handle at the same time for the most appropriate riding position F)SPD safety pedal: For professionals and general users alike, the SPD dual platform pedals can be used with or without cleats.
Incline training is an effective workout to tone muscles in different ways. It not only burns more calories but also reduces up to 25% stress on knees comparing with running on the flat. JK’s AeroHike incline treadmill is designed for hiking, running and walking. The Climbing and Running modes are interchangeable in a button-press. For mandatory safety, it provides 15-40 level inclination with limited speed of 6KPH at climbing mode, and max. speed of 12 KPH with 0-15 level inclination at running mode. The first-ever E.M.T.A.I Heart Rate Reserve program provides 5 training zones considering each user’s resting heart rate that is more accurate to personal fitness level. The console is designed with Patented Step-Count, LUBE Alert and Cool Down Button for a user-friendly workout. AeroHike is designed for today’s busy people to simply hike, walk or run at home. The patented Switch-Pro device allows users to easily move and level the 100 kg heavy machine with only one hand.
In the stressful modern work environment, increasing numbers of people relieve stress with sports. Many people listen to music while sporting to maintain sports with boring motions, particularly swimming. Apart from the discomfort for prolonged use, traditional swimming earphones using earbuds to transmit sound directly through the ear canal harms human hearing, making it difficult for users to breathe in the water, and letting the earbuds go off at the flip turn. The MUSIC SHELL thus becomes a total solution that brings users with a better sports experience. By simply hanging the small and lightweight MUSIC SHELL on the googles or in the cap, the patented bone conduction technology will create an underwater surround effect through two transmission paths for swimmers to freely enjoy music while swimming, making the MUSIC SHELL a perfect sports companion. The main concept of MUSIC SHELL: experience of joy, intelligence and health and sports with music without a wire.
Greater than the average bike, Intrigue E+ is powered up and ready to hit all the exciting terrain of its battery-free sisters. Get ready to boost with a SyncDrive Pro motor, RideControl ONE’s clean controls and optional display upgrade. All this atop the playful and aggressive Liv 3F frame design, complete with a 150 mm fork and 140 mm of rear Maestro suspension. Intrigue E+’s ample standover height and fully-integrated 500Wh battery let you maneuver through technical sections with ease and confidence. The 27.5-inch wheelsystem and tubeless high volume tires paired with the Maestro suspension system mounted on the torsinally stiff yet sleek lightweight carbon linkage readies the bike for high-speed and technical terrain.
(1)The new KENDA Booster K1227 is a World Cup proven XC race tire that is aggressive enough to push traction to new limit. It's also one of the fastest and lightest XC tires on the market. (2)The Booster utilizes a newly developed race compound that is fast and grippy, especially on dry, loose over hard and rough and rocky terrain. (3)Combines the best of both worlds and is your first choice when looking for the perfect race tire. (4)It is available with KENDA’s lightest casing Tubeless Race, and with added sidewall protection Sidewall Casing Technology. (5)The first choice for the UCI World Class cycling team: Bianchi MTB Team and Norco Factory Racing. It also took leading positions in new designs among the top bicycle brands. (6)With KENDA worldwide distributor strategy, K1227 will be promoted to these main markets–Taiwan, China, Asia, Australia, New Zealand, USA and EU. (7)With multiple marketing channels, K1227 available in various sizes, full line will be completed in 2019.
DIZO M8碳纖維公路車,隸屬於高雄碳纖維大廠明安國際所製造,是極少數將自行車產線100%完全設置在台灣的企業,產品所使用的原料是全球知名碳纖維原料供應商TORAY及TOHO的碳纖維絲,並搭配明安自製的樹脂配方製作碳纖維預浸布,從車架成型,組裝,都是在台灣完成。 車架運用電腦輔助設計系統(CAE)計算模擬,開發最佳力學結構設計,進而由集團模具中心設計製作最佳化製程模具,經由分工完整的20人研發工程團隊,從製圖、模具設計、高功能性輕薄強纖維材料的組合搭配、多樣製程工法運用、到部分自動化的生產線製造合乎ISO規範強度與安全性的自行車。 DIZO自行車一路堅持台灣製造與台灣品質,整合集團內複合材料與開發應用研究團隊的優勢,並搭配專業林園車隊選手實際騎乘測試反饋,車架採用了下管整合式走線設計與後三角減震流線設計,不僅使整體外觀更加簡潔美觀,走線順暢度也大大提升騎乘者操控與制動效能。 M8的研發、設計、測試、塗裝,都是公司各部門同心協力、各司其職,不假手他人。將目標設為高階款爬坡車,除了使用市面極少且高剛性的T1100碳纖材質,並針對在性能、剛性、操控上做出全面提升,目標將M8設定為市面爬坡車款中的王者。
This all-new high-performance Defy Advanced Pro is handcrafted with Giant’s Advanced composite and specifically engineered for endurance road riding. With the perfect blend of stiffness and compliance, it delivers a smooth, fast ride quality for your longest, hardest rides. Its innovative technologies include a Giant D-Fuse SL composite seatpost and Contact SLR D-Fuse composite handlebar,vspecially shaped cockpit components that work as a system to add compliance and reduce road shocks and vibrations. The framevis also integrated for disc brakes, with flat mounts and 12mm front and rear thru-axles, plus clearance for high-volume tires up to 32c. The oversized and tapered OverDrive 2 full-composite steerer tube boosts cornering precision, while the PowerCore bottom bracket (dropped 5mm from the previous generation Defy to compensate for larger tires) delivers precise handling and class-leading pedaling efficiency.
Clearly defined the "Quiet" as the starting point of the target market, creating a noise reduction environment, and can experience the tranquility and comfort of the car. Mute: Silicone is used as the button catalyst, which has no disturbing sound and resonance effect. Soft touch: designed for soft touch - long stroke, in line with human factors. Anti-sulfur erosion: Prevent oxidation of sulfides in volcanic areas and improve product resistance to sulfur. Environmental protection: meets the special requirements of RoHS / REACH / IATF 16949 to ensure that the product does not contain environmental pollution / affects human health harmful substances. Silver migration: Prevents silver migration from causing a short circuit.
KMC has redefined the chain technology limit through innovating chain structure and has introduced an unrivalled the eBike series chain. KMC increased strength chain life to withstand the rigours of e-Bike systems. The eBike series chain has 20% upgraded strength to cope with extreme drivetrain energy transfer and to avoid premature chain elongation. KMC combines Triple-X Durability and Bushing with the highest Pin Power, X Bridge and Chamfering Design, Anti-rust coating, to provide the best chains with superior transmission efficiency (rigidity) and durability for e-bike driven. KMC develop a series of e-bike-compatible sprockets which perfectly adapt the eBike chains. The sprocket gear teeth and chain seat angles situate the chain roller for efficient motor system power transmission and enhanced chain life. KMC also offers a unique guarantee that KMC’s e101 chain paired with KMC’s 3mm sprockets can be over 10,000km mileage.
K590 is specially designed for ATV/UTV vehicles, the tire provides great grip and handling performance even driving in the bad condition terrain. K590 is promoted in the countries where are famous for ATV/UTV models. (1)In order to satisfy the requirement of ATV/UTV, K590’s pattern design can get rid of the mud and water quickly. Besides the pattern design, KENDA also uses new compound technology to provide great grip and meet the demands of high speed. (2)K590 is built by BIAS casing, which can strengthen the structure and provide comfort to the riders. This tire keeps drivers safety and also provides the highest level of resistant puncture and excellent handling. (3)For the purpose of the saving fuel consumption, KENDA engineers apply the rounded profile which can decrease the rolling resistance for better fuel efficiency.
The vertical mounted LED Front Indicator for Ducati Diavel 1260S Motorcycle was innovatively designed and produced by TYC. It complies with ECE, CCC and SAE regulations and presents an imposing and sporty character. The design is sophisticated yet powerful. Distinctive from the regular horizontal mounted front indicator, the vertical light guide with extensive parallel lines provides attractive illumination and visual effect. The artistically crafted unique style with the outstanding LED lines also take safety into account. It saves nearly 50% of energy consumption comparing to the traditional halogen H4 bulb. The use of non-toxic materials and eco-friendly manufacturing is complied with RoHS and REACH regulation, which TYC is fully committed to develop Made In Taiwan high quality meeting international green energy standard.
The 65,000 DWT class semi-submersible deck cargo/heavy lift carrier is higher deadweight with more advance feature and complex specification compared to the “MV Blue Marlin” of the 56,500 DWT DCC of CSBC built. The special three tiers horizontally and three rows vertically of water ballast tanks are arranged with cargo deck area mainly, additional one gigantic forecastle deckhouse/compartment forward and two removable buoyancy towers abaft, consisting seventy six ballast tanks in total which determine the key performance of the vessel’s operations during loading/unloading and submerging/transit. Electric motors which help the carbon dioxide emission being reduced largely have been adopted. According to the sea trial results, the DCC has well demonstrated in all aspects to meet the requirement such as seakeeping, maneuvering, hydrodynamic performance etc. It shows that the DCC is second to none compared with other similar pier vessels and surely to be the pride of Taiwan excellence
The 65,000 DWT class semi-submersible deck cargo/heavy lift carrier is higher deadweight with more advance feature and complex specification compared to the “MV Blue Marlin” of the 56,500 DWT DCC of CSBC built. The special three tiers horizontally and three rows vertically of water ballast tanks are arranged with cargo deck area mainly, additional one gigantic forecastle deckhouse/compartment forward and two removable buoyancy towers abaft, consisting seventy six ballast tanks in total which determine the key performance of the vessel’s operations during loading/unloading and submerging/transit. Electric motors which help the carbon dioxide emission being reduced largely have been adopted. According to the sea trial results, the DCC has well demonstrated in all aspects to meet the requirement such as seakeeping, maneuvering, hydrodynamic performance etc. It shows that the DCC is second to none compared with other similar pier vessels and surely to be the pride of Taiwan excellence
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