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Sports and Leisure Industry
An Overview of
Taiwan Excellence Products
Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
As the warming of the earth becomes more serious, the living environment of the polar bear is becoming more compressed. We are choose the environmental protection yarns made of marine recycled waste. There are more than 9 million tons of marine waste drifting into the ocean every year. Through the raw materials processing technology in Taiwan, it begins with direct raw materials. People oriented is the purpose of design, focusing on the coordinated development of human, function and environment. Environmental protection is no longer the slogan of marketing. It does exist in the surrounding environment and all behaviors, combined with recycled materials. The need for behavior in life is designed to fit the functional bag, built-in structure, suitable for work, school and leisure. Our design focuses on Humanities and focuses on demand. All kinds of bags are no longer just revealing personal status.
Patients with diabetes mellitus were treated with cosmetic pruning or amputation to prevent severe necrotic muscle infections in the body during late stages of hind leg arterial occlusion. Normal socks must have a strong shrink force in order to avoid falling off, this product adopts high tension-free tight weaving so that the socks will fit off the lower leg without falling off, and will not hinder blood circulation. In addition to the smooth distribution of the soles of the PU rubber , the deep soles of the feet can be stimulated to help blood circulation. The tight design of the Velcro socks shoes enables the wearer and comfortable. Diabetic socks known as compression and mouth to promote blood circulation, but after mid-term patients should ease, rather than pressure caused by tightening and reduce blood, this product is suitable for patients to varying degrees apply this product, bamboo anthrax There is a natural, permanent and effective function of cooling antibacterial.
Different from drones, there is a group of pilots addict to RC heli for fun and pro flight. Especially nitro helicopter, pilots enjoy this adorable speed, sound of the wind and smell of fuel smoke. Like most motor riders dreaming of Harley Motor, RC pilots also want to fulfill their dreams of flying “ALIGN T-REX 600XN”. After years of R&D, ALIGN finally make this new 50-Size nitro helicopter to be real. We make it an offer you can't refuse: lightweight, endurable and delicate designs. It features the new direct to swashplate servo and utilizes low CG FBL System to increase responsiveness and precision in 3D flight. The Engineered Narrow Body Design efficiently decrease gear abrasion and frame deformation in flight. By moving the engine forward to allow the fuel tank to be positioned in the center of the main shaft, CG keeps consistent as the fuel level changes during flight. T-REX 600XN innovative design will excite your inner soul to bring back your passion for nitro definitely!
The brand new GF63 debuts with its 15.6 ultra slim footprint and thin bezel with measuring less than 2kg in weight. Continuing MSI's gaming DNA and powerful performance, the GF63 carries up to 8th Gen. Intel Core i7 processor and GeForce GTX 1050Ti graphics, while lasting over 7 hours in battery life. The GF63 provides gamers a new choice of portable gaming firepower! Gamers can enjoy more immersive gameplay in an even more compact chassis. Nahimic3 with exclusive Audio Boost enhance in-game 3D surround sound and make finite control over your music, movies, and conference calls.<br /> Featuring its performance is the brushed aluminum cover decorated by the signature red dragon shield and a unique asymmetric dual-pattern underneath. The new aesthetic retains low profile while still flow the gaming blood. With optimization brought by the new MSI Dragon Center 2.0, the GF63 elevates the gaming experience. Thin, light, yet powerful, GF63 makes “portable gaming” more accessible than ever!
GR7 is a true indoor cycles created for people who want a more inspiring, motivating, engaging way to ride. Thoughtfully designed GR7 is precision-engineered to bring the feel of real road cycling. ? Rear-drive design and ergonomic handlebars, seat and pedals bring the feel of real road cycling to indoor environments ? Magnetic resistance system provides instant, smooth adjustments to challenge ? Adjustable handlebars, seat and pedals make it easy for users of all sizes to find a comfortable riding position ? LCD console offers unique Glow Ride lighting system that lead riders through three different phases of riding to simulate road cycling ? FitDisplay mobile app connects to the cycle via Bluetooth to provide entertainment, motivation, workout tracking and more. Beat program coaches you through resistance changes in sync to your favorite music, Virtual Active gives you the chance to explore exotic locales, and competition programs let you race friends and unlock reward points.
Supertex uses elements of natural materials, health care, scientific and eco-technology to create new value for the products and implied in their own brand of equestrian supplies. Besides displaying a full range products in the factory show room, Supertex also take part in equestrian trade show aboard for international marketing and promotions. Superatex’s GUEST FIR equestrian products are different from the common market product whereas they are normally functional and mainly made of leather or general cotton and synthetic fiber fabrics. By combining 3 awarded fabric, 2 patents and ergonomic technology, Supertex creates products that help people and horses achieve a more active and comfortable life.
The SOLE SC300 Stepper is a high intensity machine that offers a remarkably short-duration workout. A powerful addition to any fitness facility, it features a wide range of programming options in a remarkably small footprint. It also features patented, independent pedal geometry with four-bar linkage that keeps the pedals of the machine level and ensure a safe, biomechanically correct movement while working out. The SOLE SC300 Stepper is ideal for use as part of circuit training programs or on its own. Climbing is a challenge of endurance. And the high-intensity, short-duration workout of a SOLE SC300 Stepper is unbeatable. The incline feature allows users to increase the intensity of their workouts by increasing the steepness of the climb. The high intensity engages users and allows them to reach newer heights in their workouts.
AROPEC Tri-Slick series is made of repellent fabric which is weaved by super-stretch fiber with striped knitted structure. The strong knitted structure makes fiber durable and excellent resilience. Water repellent fabric surface increases decreases flow resistance and efficiently boost up swimming speed. Super-stretch spandex provides moderated compression pressure, fully cover and flexible. And spandex mesh at back provides fast sweat release. “Dynamic Band” is engineered by technical spandex with anti-slip fiber to holds garment in right position. With the revolution knitted technique, laser-cut on the edge and smooth transition to improve aerodynamics and muscle support. “Air Pad” supreme high density chamois supports the major pressure points and with its different thickness design provides comfort and highly protection while cycling. Its enhanced pinholes design for heat dispersal and super-stretch fabric provides better motion and comfort feeling.
Slam Dunk Basketball Kit is combined with our magic suction cup, it is powerful and enables to adjust position easily matching the needs of kids and adult. With FECA core technology on vacuum suction cups. The structure is stable, durable, safety, innocuous, and eco-friendly, also with the lock system design of hoop and suction cups is easy assembly and storage to have fun anytime and anywhere for family activities. Adapted with FECA patent suction cup, the loading, duration and suction ability are highly increased. Also waterproof, temperature resistance (range from -10℃ to 70℃) and reusable characteristics enhance the lifetime of product which ensure the practicality in variety environment. With excellent quality, patent technology, creative design, professional package, marketing strategy and complementary between e-commerce and physical store, FECA has successfully build brand reputation.
The newest design of S6ego is not only the release of new painting tech, what’s hidden underneath the paint is also a highlight of S6ego.The whole new painting design reveals the metallic matt look and asymmetric decals. It is what you need for a stylish urban ride T800 high modulus carbon fiber has been utilized in frame structure to ensure its durability and security as well as balance between comfort and rigidity. The C.N.T tech has also been implemented into the manufacturing process to greatly increase the impact resistance of the frame. With the C.N.T tech, both tensile strength 33.5% and elastic modulus 17.14% of S6ego are higher than usual epoxy. The latest carbon lamination design also increases the general rigidity by 15% than other S6 model. The performance of S6ego in impact-resistance, light-weighting, handling, acceleration and comfort is at the top-notch tier. The frames are not only approved by UCI standard, but also tested with 20% stricter of EN standard.
Developed to meet the demands of the top professional road racers who win WorldTour races on Giant bikes. Re-engineered with Giant’s AeroSystem Shaping technology, which means that every tube shape and angle is optimized for minimal drag, the Advanced SL-grade composite frame is ultra-stiff and superlight. And its new disc-brake technology is integrated with the frameset, including flat-mount calipers and thru-axles for optimal wheel stiffness and braking performance on the road. - Advanced SL-grade composite, integrated seatmast, and disc-brake integration for the ultimate balance of light weight, stiffness and control - AeroSystem shaping provides the ultimate aerodynamic performance at every yaw angle. Superior engineering and design deliver class-leading frame stiffness for unmatched handling and efficiency in an aero race bike. Advanced SL-grade composite uses Giant’s highest performance materials and manufacturingprocesses for outstanding frameset weight.
By patented & intelligent dynamic pressure technology measures Power (pedaling force) from tire air pressure differential, AROFLY ELITE breaks the traditional mechanics of Power Meters.<br /> <br /> AROFLY Power Meter is quick and easy to install on the valve, and is compatible with most of Bikes in current market. By the combination, provides overall biking data with Gross Power, Left/Right Power ratio, Cadence, Speed, Bike tire pressure and much more to rider. The AROFLY ELITE is capable of recording rider’s data in real time, for upload to ACLOUD and Strava for later analysis and comparison.<br /> <br /> With the introduction of the AROFLY ELITE, is now, very affordable for every biker and provides a complete training system for every novice and intermediate cyclist to reach their optimal cycling potential.
FIT DISC GLR The extra-solid bottom bracket is strengthened to reduce the stress from the rear fork and improve the pedaling reaction. The light and shadow refraction generated by the disc as the wheel rotating rapidly, brings a rich color banquet.The flashing gradient of green and the dim luster of pearl flakes add diversity to the road scenery along the way. VOLANDO frame design: 1. The rim won’t be too hot, which can improve the brake sensitivity. 2. Does not make the rider to lose grip strength when riding The design of the frame is asymmetrical head tube, short head tube and shorter length of the lower fork, to balance the weight increase of the bike after the disc is added. It is expected to improve the safety of the bike without losing the sensitivity.
It features lockable and easily-adjustable frame holders with soft pad for better protection. And it is foldable for saving space, besides; with its tilting platform function for tailgate access. Wheel support is able to adjust to fit most bike sizes, and with its quick releasing ratchet straps for easily fitting rims and tire sizes, in addition; it is compatible with 29’’ tires wheel base up to 119cm, including 10’’ tires children bike wheel base up to 102cm. As for tow ball system, it features quick releasing cam lever system with integrated lock for better safety and easily fits any ISO50mm tow ball. Optional loading ramp and fat bike kit accessories are available for tire width up to 4.6’’ and effortless bike installation.
This product is a full-screen display combining 25 and 27.73. The FFS wide viewing angle technology can provide users with a full viewing angle of nearly 180 degrees. It can provide the display information of the front and rear passengers according to individual needs and the integration of the interior of the car. Aesthetics, the main features are as follows: 1.25 and 27.73 dual display Narrow Border, the distance between the two screens is only 21.66mm 2.25吋 and 27.73吋 Use TGP panel technology to reduce the effect of panel border rendering full screen 3.25吋 and 27.73吋 dual modules use one-piece Covelens and bonded with optical adhesive (OCR) Direct Bonding 4.25Instrument Cluster with direct backlight module and Local Dimming mode, which can display only necessary information, reduce power consumption and save power 5.27.73 Central Information Display and passenger seat module with GFS Touch (Glass Film Touch) for direct touch control of multimedia/navigation functions
If you are shocked by the replacement price of your late model CUV or SUV tires, Kenda has a solution. Boasting a 600 AA UTQG rating and a 60,000 mile limited manufacturer’s warranty, the Klever S/T KR52. Mainly sold in the NA market, is designed for consumers looking to find the ultimate combination of performance and value. Optimized for ride comfort and long tread life to balance strong wet, dry and light snow performance with exceptional steering response. Utilizes an asymmetrical tread design and advanced engineering to supply confident all-season performance for vehicles requiring speed-rated technology. Asymmetric tread design effectively balances inside and outside tire performance; wide lateral groove widths improves wet traction and resists hydroplaning; strong shoulder blocks enhance handling and cornering stability; increased sipe and lateral groove densities improve traction performance, efficiency, and driving stability in wet and snow condition.
The Centurion, the new generation of wheel end seals.<br /> The manufacturing process is working to the international automotive standard-IATF 16949.<br /> <br /> Key Benefits:<br /> *Eco-friendly-low friction from the outset<br /> *Match any warranty<br /> *Exclusive patented anti-dust closure design<br /> *Heat dissipation to extend seal life<br /> .<br /> We are so confident in our materials that we offer the same Warranty as the comparative global competitors seals Due to the varying conditions of different applications, and to offer the right balance of cost and required performance, The Centurion Seal is offered as two material options, the Standard and the Premium.
Volvo VN/VNL headlight & fog light 1. Square high, low beam 2. Projector low beam 3. Plank light bar on both headlight and fog light 4. Smooth lens instead of bulged 5.?Not too fancy nor too much material stacking 6. Safe & Stable in the darkness For gentleness - means taste. For wildness - Optics, Aesthetics and Efficiency.
Titan used to be power in Golden Era where people have respected and admired for a long time. F250, LED light Bar as a base, bezel as an extension. In Ancient God of Egypt, Horus means real perception, real feeling. In vehicle, projector headlights act as eyes of human with crystal clear and marble like. 1. Low energy consumption 2. High efficiency 3. Cold light source 4. Compact size 5. Long lifespan 6. Wide view. 7. Switchable 8. Square type 9. Well-spread illumating It's only 1 second from perception to hit the brake, so the visibility of the road is extremely important. LED light bar is easily to be seen and drivers can react immediately.
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
V76 Flybrige is designed to deliver the finest cruising experience to owners who relish the trill of controlling their yacht from the fly bridge. Large signature main deck window lines running along each side provide a sleek, dynamic profile and plenty of natural light for the main deck saloon and dining area. Spacious exterior deck spaces on the fly bridge and aft deck allow plenty of space for relaxation and entertainment.Sliding doors lead from the aft deck to the spacious and light-filled single level saloon with relaxing and comfort furniture and a dining area. Crews are able to to access different areas from side decks to ensure privacy. This sleek and stylish yacht is joint designed by Kha Shing and English designer, Humphreys while the interior design of the yacht is a joint efforts from Kha Shing and Italian designer, Giorgia Drudi, With distributors in over 60 countries, we are able to implements and adapt different marketing strategies base on various markets worldwide.
V76 Flybrige is designed to deliver the finest cruising experience to owners who relish the trill of controlling their yacht from the fly bridge. Large signature main deck window lines running along each side provide a sleek, dynamic profile and plenty of natural light for the main deck saloon and dining area. Spacious exterior deck spaces on the fly bridge and aft deck allow plenty of space for relaxation and entertainment.Sliding doors lead from the aft deck to the spacious and light-filled single level saloon with relaxing and comfort furniture and a dining area. Crews are able to to access different areas from side decks to ensure privacy. This sleek and stylish yacht is joint designed by Kha Shing and English designer, Humphreys while the interior design of the yacht is a joint efforts from Kha Shing and Italian designer, Giorgia Drudi, With distributors in over 60 countries, we are able to implements and adapt different marketing strategies base on various markets worldwide.
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Featured Events
2020-01-04 - 2020-01-05
HCMC Marathon powered by Taiwan Excellence
Location：Vietnam
2020-11-12 - 2020-11-14
Taiwan Excellence Pavilion at TAIWAN EXPO 2020 INDONESIA
Location：Indonesia
2020-11-25 - 2020-11-28
Taiwan Excellence Pavilion @ Archidex
Location：Malaysia
2020-09-02 - 2020-09-02
Taiwan Excellence Press Conference @Eurobike 2020
Location：Germany
2020-10-01 - 2020-10-04
Taiwan Excellence Events at 2020 Sea Otter Classic
Location：United State
2020-09-03 - 2020-09-05
Taiwan Excellence Pavilion at TAIWAN EXPO 2020 THAILAND
Location：Thailand