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Sports and Leisure Industry
An Overview of
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Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
Okuma Epixor XT spinning reels feature C40x carbon Torsion Control Armor construction reduce twist and torque and keeps the internal parts in perfect alignment, C40x is substantially stronger composite than standard graphite materials, lighter and more durable. - TCA: C40x carbon Torsion Control Armor reduces twisting - Multi-disc, Japanese oiled felt drag washers - 7BB+1RB stainless steel bearings - Quick-Set ant-reverse bearing - Precision machine cut brass pinion gear - Slow oscillation system for improved line lay - Corrosion resistant graphite body and rotor - CFR: Cyclonic Flow Rotor technology - Rigid metal handle design for strength - Machined aluminum, 2-tone anodized spool with LCS lip - Heavy duty solid aluminum bail wire - RESII: Computer balanced Rotor Equalizing System
Patients with diabetes mellitus were treated with cosmetic pruning or amputation to prevent severe necrotic muscle infections in the body during late stages of hind leg arterial occlusion. Normal socks must have a strong shrink force in order to avoid falling off, this product adopts high tension-free tight weaving so that the socks will fit off the lower leg without falling off, and will not hinder blood circulation. In addition to the smooth distribution of the soles of the PU rubber , the deep soles of the feet can be stimulated to help blood circulation. The tight design of the Velcro socks shoes enables the wearer and comfortable. Diabetic socks known as compression and mouth to promote blood circulation, but after mid-term patients should ease, rather than pressure caused by tightening and reduce blood, this product is suitable for patients to varying degrees apply this product, bamboo anthrax There is a natural, permanent and effective function of cooling antibacterial.
As the warming of the earth becomes more serious, the living environment of the polar bear is becoming more compressed. We are choose the environmental protection yarns made of marine recycled waste. There are more than 9 million tons of marine waste drifting into the ocean every year. Through the raw materials processing technology in Taiwan, it begins with direct raw materials. People oriented is the purpose of design, focusing on the coordinated development of human, function and environment. Environmental protection is no longer the slogan of marketing. It does exist in the surrounding environment and all behaviors, combined with recycled materials. The need for behavior in life is designed to fit the functional bag, built-in structure, suitable for work, school and leisure. Our design focuses on Humanities and focuses on demand. All kinds of bags are no longer just revealing personal status.
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
In addition to satisfying the general consumers, the PT20 intelligent electric treadmill pays special attention to human-oriented operation and intelligent digital interactive design to meet the needs of the majority of customers. 1. Smart Technology: Introduce the Personal Intelligence Sports Health Management App to allow users to use the built-in display heart rate. 2. Human design, solid and practical: human interaction design with logic interface, display and control panel combined with knob operation, providing users with easy identification and convenient operation. 3. Concise shape: The overall shape of the product is a simple large-scale flat riser appearance structure. 4. Comfortable and durable: Special electrostatic powder paint is used to enhance the wear resistance of the treadmill, scratch resistance, and high static resistance. 5. Energy-saving and carbon-reduction: The product is automatically shut down when no one is used for six hours.
In the stressful modern work environment, increasing numbers of people relieve stress with sports. Many people listen to music while sporting to maintain sports with boring motions, particularly swimming. Apart from the discomfort for prolonged use, traditional swimming earphones using earbuds to transmit sound directly through the ear canal harms human hearing, making it difficult for users to breathe in the water, and letting the earbuds go off at the flip turn. The MUSIC SHELL thus becomes a total solution that brings users with a better sports experience. By simply hanging the small and lightweight MUSIC SHELL on the googles or in the cap, the patented bone conduction technology will create an underwater surround effect through two transmission paths for swimmers to freely enjoy music while swimming, making the MUSIC SHELL a perfect sports companion. The main concept of MUSIC SHELL: experience of joy, intelligence and health and sports with music without a wire.
GR7 is a true indoor cycles created for people who want a more inspiring, motivating, engaging way to ride. Thoughtfully designed GR7 is precision-engineered to bring the feel of real road cycling. ? Rear-drive design and ergonomic handlebars, seat and pedals bring the feel of real road cycling to indoor environments ? Magnetic resistance system provides instant, smooth adjustments to challenge ? Adjustable handlebars, seat and pedals make it easy for users of all sizes to find a comfortable riding position ? LCD console offers unique Glow Ride lighting system that lead riders through three different phases of riding to simulate road cycling ? FitDisplay mobile app connects to the cycle via Bluetooth to provide entertainment, motivation, workout tracking and more. Beat program coaches you through resistance changes in sync to your favorite music, Virtual Active gives you the chance to explore exotic locales, and competition programs let you race friends and unlock reward points.
Our advanced CXP Target Training Cycle gives you everything you need to attract more riders and make your group cycling classes a core part of their training regimen. Our console is specifically engineered for target training —whether you’re tracking watts, heart rate, RPMs, distance or calories —and includes a bright LED wrap that uses vibrant colors to tell the instructor and the rider if the rider is on track for their goals. Integrated programmable metrics help both instructors and riders make the most of every class, and a wide range of personal training programs offer plenty of ways for the enthusiast to train outside of class. Our high-design cycle includes a protected flywheel with magnetic resistance, ergonomics that mimic real outdoor riding,intuitive four-way adjustments with quick-touch operation, easy seat-tilt adjustment, a comfortably contoured seat and multi-position handlebars that keep both resistance adjustment and the rider’s water bottle at their fingertips.
With all-in resources & know-how, Merida's brand new eONE-SIXTY embodies its ambition to surpass the most tested and awarded bike in Merida’s history, the “original” eONE-SIXTY which was created 3 years ago. . The goal: to re-shine what MERIDA is known for today: innovation, outstanding performance, new benchmark for dynamic and the design of electric assisted bikes -- Striking appearance from a super stiff, robust yet lighter new carbon frame Perfectly tuned geometry and low centre of gravity offer agile handling, maximum traction, comfort & playful normally feasible only from a non-assisted bike. Unique "THERMO GATE" guarantees optimum operating temperature for battery while "ENERGY GUARD" protects the super compact battery co-developed with Shimano & rattle proof, superfast, easy yet secure access more special features: internal clamp inside the downtube, space for water bottle, big tyre clearance, internal block system into head tube, etc.
AROFLY is dedicated to the promotion of “Scientific Training.” The riders can monitor the performance to reach the expected peak value. AROFLY Power Meter, LINK, can easily pair all the GPS bike computers and upload the data to the Cloud. Precise analysis can be obtained easily. LINK can be easily installed and it does not require the tools or calibration. LINK is equipped with the unique tire pressure monitor to perform a tire health examination.It costs more than NT$30,000 when buying other Power Meters of the same grade. However, AROFLY adopts the globally patented algorithm with exclusive Dynamic Pressure Technology. Its series is always below NT$9,900, which is very affordable. It uses the most economic method to collect and analyze data.LINK is able to reduce the threshold from the sales price and installation, and increase the usage rate of the Power Meter, thereby increasing the popularity of the Power Meter while also allowing the riders to enjoy the benefits of the sport.
Carbon fiber reinforcement plastic(CFRP) wheels are not only outstanding looking but also fuel efficient, long service life, and suitable for all car brands and models, with high commercial value. In response to global warming, the weight reduction of automotive components has become a major development trend of international automakers.CFRP is light in weight and has excellent high specific strength and specific modulus. Replacing traditional aluminum alloy with CFRP can reduce weight by more than 30% without losing its mechanical properties, improving fuel efficiency and Maneuverability. To achieve environmental protection requirements such as lightweight components and energy saving and carbon reduction. The new materials and technologies introduced in this project improve the structural strength, impact resistance, temperature resistance, service life, and weight reduction benefits of the product. Make the products meet the strict specifications and user requirements.
KMC’s Newest X12 Chain: Thinner, Faster, Stronger Fulfilling KMC’s premium X series status, enhanced inner X-bridge plate design guides gear teeth into the chain smoothly. In addition, optimal dynamic chamfering augments chain performance while avoiding shifting interference. The newest X12 chain possesses upgraded pin power (+400 kgf) for improved robustness and durability for increasing chain life and neutralizing the stresses caused by severe chain lines inherent to 12 speed systems. The Titanium Carbon Nitride Coating achieves high surface hardness and debris repulsion. KMC always focuses on innovation and has led the chain industry for over 40 years. KMC has received multiple design awards including the recently awarded 2017 iF Design Award in Asia when X12 was first released. New X12 chain accurately avoids gear interference, shifts smoothly, and is perfectly compatible with all 12 speed drivetrain systems and components. KMC has created a new benchmark for 12 speed chains.
The vertical mounted LED Front Indicator for Ducati Diavel 1260S Motorcycle was innovatively designed and produced by TYC. It complies with ECE, CCC and SAE regulations and presents an imposing and sporty character. The design is sophisticated yet powerful. Distinctive from the regular horizontal mounted front indicator, the vertical light guide with extensive parallel lines provides attractive illumination and visual effect. The artistically crafted unique style with the outstanding LED lines also take safety into account. It saves nearly 50% of energy consumption comparing to the traditional halogen H4 bulb. The use of non-toxic materials and eco-friendly manufacturing is complied with RoHS and REACH regulation, which TYC is fully committed to develop Made In Taiwan high quality meeting international green energy standard.
Like 125 EV is a smart, tech and retro e-scooter. Square LED headlight shows sense of European style. It has 4,000W; the maximum speed is 70km/h. It comes with LED lightings and Noodoe. Noodoe is a smart scooter experience that connects smart phone and scooter smartly. Noodoe Navigation pioneers a ROAD-FOCUSED NAVIGATION concept. It presents to you the number of intersections on your side of the street before your next turn. The most important characteristic of Noodoe is that you can create your own dashboard to make your ride distinctively personal. Besides, it also has Ionex system. KYMCO pioneers the industry’s first smart energy bay, which makes battery removal not only delightful, but also cool to watch. The Ionex battery is compact and stylish. At less than 5kg it is effortless to carry for anyone. The under-floor battery placement helps the electric scooter achieve the largest under-seat storage ever.
If you think tire still needs to do maintenance, then you are wrong. Kenda can help you with getting rid of these tiring works. We develop a new form of tire “Airless tire-K3003” which is the first airless tire sales in the Asia market, this airless tire can be used on the lawn mower, and it can prevent you to have a flat tire when you are driving. (1)Flexible spokes absorb the impact from road, providing well stability, high durability and excellent comfort. (2)With multi-directional pattern design and inner structure of tire, it provides maximum stability and durability. Airless tire has longer life than normal one. (3)K3003/4 is pretty convenient and will save you a lot of time. It can be setup directly without mounting equipment. (4)The products abide by the terms of regulation in EU, the ingredient of products use Low PAHs Level non-staining and environmentally friendly material. (5)Kenda Tire "K3003 AIRLESS" is already export to USA since 2019.
K576A Kongur is specially designed for UTV/SXS vehicles; you’ll feel how the tire provides great grip and handling performance even driving in the bad condition road. Kongur is promoted in the countries where’re famous for UTV/SXS models. 1.The wide tread and the shoulder knob extends to the sidewall provide better handling and grip while riding; the flat profile design increase the stability while cornering. 2.Kongur was built by radial casing, so it also provides extra comfort to the riders. 3.Kongur was produced by non-aromatic oil compound and it could reduce the air pollution during manufacturing. This tire also meets the request from European Union – an environmental friendly product!
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
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