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Sports and Leisure Industry
An Overview of
Taiwan Excellence Products
Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
Different from drones, there is a group of pilots addict to RC heli for fun and pro flight. Especially nitro helicopter, pilots enjoy this adorable speed, sound of the wind and smell of fuel smoke. Like most motor riders dreaming of Harley Motor, RC pilots also want to fulfill their dreams of flying “ALIGN T-REX 600XN”. After years of R&D, ALIGN finally make this new 50-Size nitro helicopter to be real. We make it an offer you can't refuse: lightweight, endurable and delicate designs. It features the new direct to swashplate servo and utilizes low CG FBL System to increase responsiveness and precision in 3D flight. The Engineered Narrow Body Design efficiently decrease gear abrasion and frame deformation in flight. By moving the engine forward to allow the fuel tank to be positioned in the center of the main shaft, CG keeps consistent as the fuel level changes during flight. T-REX 600XN innovative design will excite your inner soul to bring back your passion for nitro definitely!
As the warming of the earth becomes more serious, the living environment of the polar bear is becoming more compressed. We are choose the environmental protection yarns made of marine recycled waste. There are more than 9 million tons of marine waste drifting into the ocean every year. Through the raw materials processing technology in Taiwan, it begins with direct raw materials. People oriented is the purpose of design, focusing on the coordinated development of human, function and environment. Environmental protection is no longer the slogan of marketing. It does exist in the surrounding environment and all behaviors, combined with recycled materials. The need for behavior in life is designed to fit the functional bag, built-in structure, suitable for work, school and leisure. Our design focuses on Humanities and focuses on demand. All kinds of bags are no longer just revealing personal status.
Okuma Epixor XT spinning reels feature C40x carbon Torsion Control Armor construction reduce twist and torque and keeps the internal parts in perfect alignment, C40x is substantially stronger composite than standard graphite materials, lighter and more durable. - TCA: C40x carbon Torsion Control Armor reduces twisting - Multi-disc, Japanese oiled felt drag washers - 7BB+1RB stainless steel bearings - Quick-Set ant-reverse bearing - Precision machine cut brass pinion gear - Slow oscillation system for improved line lay - Corrosion resistant graphite body and rotor - CFR: Cyclonic Flow Rotor technology - Rigid metal handle design for strength - Machined aluminum, 2-tone anodized spool with LCS lip - Heavy duty solid aluminum bail wire - RESII: Computer balanced Rotor Equalizing System
The Tesoro star drag reels were designed with the latest technology and insight from the leading fishermen in the industry. The Tesoro features 6061-T6 machined aluminum frame, side plates, and spool as well as our MSS: Mechanical Stabilizing System for a zero flex platform keeping all key components aligned, and running smoothly. With its 17-4 grade, self lubricating, stainless steel helical cut gearing, and multi-disc Carbonite drag system bathed in Cal’s drag grease, this reel runs silent and smooth. The Tesoro star drag reels packs its strength and technology into 10 and 12 size reels. Both sizes contain five total corrosion resistant bearings that are bathed in TSI oil for the ultimate in free spool. The Carbonite drag system puts out a fish stopping 22lbs of drag. Both sizes of the Tesoro feature a high speed 6.2:1 gear ratio and 46” of line retrieve per turn of the handle.
In the stressful modern work environment, increasing numbers of people relieve stress with sports. Many people listen to music while sporting to maintain sports with boring motions, particularly swimming. Apart from the discomfort for prolonged use, traditional swimming earphones using earbuds to transmit sound directly through the ear canal harms human hearing, making it difficult for users to breathe in the water, and letting the earbuds go off at the flip turn. The MUSIC SHELL thus becomes a total solution that brings users with a better sports experience. By simply hanging the small and lightweight MUSIC SHELL on the googles or in the cap, the patented bone conduction technology will create an underwater surround effect through two transmission paths for swimmers to freely enjoy music while swimming, making the MUSIC SHELL a perfect sports companion. The main concept of MUSIC SHELL: experience of joy, intelligence and health and sports with music without a wire.
Slam Dunk Basketball Kit is combined with our magic suction cup, it is powerful and enables to adjust position easily matching the needs of kids and adult. With FECA core technology on vacuum suction cups. The structure is stable, durable, safety, innocuous, and eco-friendly, also with the lock system design of hoop and suction cups is easy assembly and storage to have fun anytime and anywhere for family activities. Adapted with FECA patent suction cup, the loading, duration and suction ability are highly increased. Also waterproof, temperature resistance (range from -10℃ to 70℃) and reusable characteristics enhance the lifetime of product which ensure the practicality in variety environment. With excellent quality, patent technology, creative design, professional package, marketing strategy and complementary between e-commerce and physical store, FECA has successfully build brand reputation.
Aropec combining knowledge from expertise to develop the unique digital camouflage pattern in camo blue, camo green or camo copper brown. The underwater world has different forms in different seasons, water temperature and depth. Using technologies to obtain 3D images and turn into sophisticated camouflage pattern. Divers can choose from three colors in order to match itself to the colors and textures of its surroundings. The pattern is used on varies products, such as 1 piece/2-piece wetsuit, rash guard, diving pants, hoods, gloves and socks. Different thickness can be chosen according to user’s preferences and water conditions. The well-fitting wetsuit guarantee for outstanding insulation and heat retention of natural warmth of the body. 3 mm anti-abrasive chest pad reinforcement for easier, more comfortable speargun loading. The spearfishing series give you a high level of comfort, protection, stretch and flexibility, and perfectly meet customer’s need.
Matrix Ultra Converging Chest Press raises the bar with a guided, progressive, totally connected experience that makes strength training more accessible and engaging than ever. -Ideal for providing those new to strength training or experienced members who are struggling to progress with a guided training experience specific to “Endurance,” “Build” or “Strength” goals -Original progression-based programming developed in collaboration with the National Strength and Conditioning Association (NSCA) helps members find a benchmark weight and provides 8–12 weeks of workouts to maximize results -New explosive lifting program focuses on speed and power instead of just strength, helping members accelerate results while keeping the strength training experience fresh -RFID compatibility gives users a quick, touch-free way to load their personal preferences and start their workout -Intuitive touchscreen console -On-console demo videos -Dual user sign-in -Stored seat settings
With delicate streamline design, Carina just show your personality perfectly. Carina fit various face with 5 different size nose clip. You could easy fit on it and show your fashion style with Carina. The feature is anti-fog last longer with new tech. The front lens is absolutely plane lens with precision molding tech. The wide vision extend from front to side. The connection between nose clip and frame strengthen the whole structure. Product Patent: Taiwan Patent, M555742 European Patent, 004495497-0001 China Patent, ZL201730541060.9 Product certificate: ISO9001: 2015 TW99/15584 BS5883: 1996 HKGS02235194S1 Rooted in Taiwan 39 years, We SAEKO, offer services for 88 customers at over 50 countries around the world and distributed at 15 countries. At Taiwan, we are also with high market share and brand recognition. We also are serving the international sports brand like: Speedo, FINIS, Mizuno, Disney, Vorgee and Intersports which is the Europe's largest sporting goods channel and so on.
(1)The K1211 Nevegal2 is an all-new Enduro racing and Trail riding tire, developed with professionals at the world level. The Nevegal2 is characterized by superior flat resistance and braking control on the ground. (2)Superior flat resistance – The new ATC casing uses Kenda’s proprietary lightweight material K-Armor to increase puncture resistance by 174% over traditional aramid breakers. (3)Responsive ride - EN-DTC dual tread rubber balances wear and grip, letting the knobs do the work of control and braking on the ground. (4)Easy going – The new design and material offers 50% less rolling resistance than the original Nevegal. (5)With KENDA worldwide distributor strategy, KENDA K1211 Nevegal2 Pro will be promoted to these main markets – Taiwan, China,Asia,Australia,New Zealand,USA and European countries. (6)With multiple marketing channels, KENDA K1211 Nevegal2 Pro available in various sizes ranging, full line will be completed for consumers around the world starting in 2018.
DIZO M8碳纖維公路車，隸屬於高雄碳纖維大廠明安國際所製造，是極少數將自行車產線100%完全設置在台灣的企業，產品所使用的原料是全球知名碳纖維原料供應商TORAY及TOHO的碳纖維絲，並搭配明安自製的樹脂配方製作碳纖維預浸布，從車架成型，組裝，都是在台灣完成。 車架運用電腦輔助設計系統(CAE)計算模擬，開發最佳力學結構設計，進而由集團模具中心設計製作最佳化製程模具，經由分工完整的20人研發工程團隊，從製圖、模具設計、高功能性輕薄強纖維材料的組合搭配、多樣製程工法運用、到部分自動化的生產線製造合乎ISO規範強度與安全性的自行車。 DIZO自行車一路堅持台灣製造與台灣品質，整合集團內複合材料與開發應用研究團隊的優勢，並搭配專業林園車隊選手實際騎乘測試反饋，車架採用了下管整合式走線設計與後三角減震流線設計，不僅使整體外觀更加簡潔美觀，走線順暢度也大大提升騎乘者操控與制動效能。 M8的研發、設計、測試、塗裝，都是公司各部門同心協力、各司其職，不假手他人。將目標設為高階款爬坡車，除了使用市面極少且高剛性的T1100碳纖材質，並針對在性能、剛性、操控上做出全面提升，目標將M8設定為市面爬坡車款中的王者。
(1)The new KENDA Booster K1227 is a World Cup proven XC race tire that is aggressive enough to push traction to new limit. It's also one of the fastest and lightest XC tires on the market. (2)The Booster utilizes a newly developed race compound that is fast and grippy, especially on dry, loose over hard and rough and rocky terrain. (3)Combines the best of both worlds and is your first choice when looking for the perfect race tire. (4)It is available with KENDA’s lightest casing Tubeless Race, and with added sidewall protection Sidewall Casing Technology. (5)The first choice for the UCI World Class cycling team: Bianchi MTB Team and Norco Factory Racing. It also took leading positions in new designs among the top bicycle brands. (6)With KENDA worldwide distributor strategy, K1227 will be promoted to these main markets–Taiwan, China, Asia, Australia, New Zealand, USA and EU. (7)With multiple marketing channels, K1227 available in various sizes, full line will be completed in 2019.
BESV's JR1 features a sleek, high-end road bike look with an integrated power system and rear hub motor. Its 15.7kg lightweight design offers 252Wh battery power for fast and enduring performance over the hills. JR1 provides Eco, Smart and Power motor assistance modes. Simply tap the Dynamic Switch on the dropbar to intuitively adjust motor power, or let the Smart Mode analyze riding conditions and pedal power to give you the exact support you need while you ride. The digital interface displays information such as cadence and pedaling power to track your training progress. The synchronized lighting on the digital interface and power button provides vivid visual cues for the selected power mode and enables you to focus more on the road. The Smart App offers practical features such as riding dashboard, route planning, navigation and anti-theft alarm to make every journey with JR1 a smart one.
Merida’s all-new MISSION CX is a Design & Innovation Award 2019 winner. It combines thoroughbred cyclocross racing genes with a long list of features that make it a sophisticated “all-round” bike. While this bike presents a UCI-certified frame for cyclocross race, MISSION CX can be also dressed up for day-to-day commuting with plenty of unique features as follows: Merida CF3 carbon frame with carbon dropouts: ‘Nano Matrix’ for extra impact resistance, Tapered head tube and 142x12 mm rear through axle provide stiffness and steering precision. ‘Smart Entry’ Internal cable routing, removable seat stay bridge and mudguard mounts. All MISSION CX features a full carbon tapered fork with a 12 mm bolt through axle. The bolt through improves stiffness for the axle, whilst the tapered carbon steerer increases vertical stiffness, providing very precise steering and enhanced confidence in corners.
Like 125 EV is a smart, tech and retro e-scooter. Square LED headlight shows sense of European style. It has 4,000W; the maximum speed is 70km/h. It comes with LED lightings and Noodoe. Noodoe is a smart scooter experience that connects smart phone and scooter smartly. Noodoe Navigation pioneers a ROAD-FOCUSED NAVIGATION concept. It presents to you the number of intersections on your side of the street before your next turn. The most important characteristic of Noodoe is that you can create your own dashboard to make your ride distinctively personal. Besides, it also has Ionex system. KYMCO pioneers the industry’s first smart energy bay, which makes battery removal not only delightful, but also cool to watch. The Ionex battery is compact and stylish. At less than 5kg it is effortless to carry for anyone. The under-floor battery placement helps the electric scooter achieve the largest under-seat storage ever.
Due to its trend developing globally that UTV sizes must have PCR’s characters. Therefore, Tire’s constructions now need to develop to similar PCR’s construction (Polyester (90°) + Steel Belt). NYLON CORD material is similar to PCR construction nearly 90°in Carcass, referring JATMA regulation, angles bigger than 70°in Carcass could classify in Radial tires. Also, Breaker construction could replace Steel-Belt construction and the efficacies are the same. Unique pattern designed with strengthened construction which lead tires have better driving performance in rugged terrain. Continued pattern layout causing stable condition in driving. The main pattern was designed in shape “/ \” which lead having good driving experience. Pattern design on the bottom of grooves can evacuate mud block efficiently. Designated by KAWASAKI Mule Models and won Red Dot Award in Y2018.
The Smart Parking Meter System is Taiwan’s first smart roadside parking solution that combines automatic occupancy detection, license plate recognition, billing, payment, and cloud management platform. The system makes the city more sustainable: 1. The automatic detection and billing process greatly reduce the use of paper parking tickets. 2. Drivers can get real-time parking availability from the app. They no longer need to circle the blocks looking for parking, which reduces the emission and traffic congestion. The system not only effectively improves the management efficiency but also generates valuable data for the authority to make better parking policies. Other competitors such as geo-magnetic sensors fail to provide payment services and are still inefficient, inaccurate and labor-intensive. Marketing: By leveraging resources from the public and private sectors, the marketing campaigns include traditional media, social media, public relations events and promotions.
U5 provides features such as 12”HD touch screen, AR view system,which are beyond customer’s expectation. Besides, U5 has conducted crash-test of IDIADA at Spain to ensure its safety. Also, U5 has experienced extreme weather tests to ensure its durability. For engine design, U5 uses 1.6L N/A engine developed in cooperation with a number of international companies. The advantages of economic fuel consumption combined with dual VVT, and CVT transmission system have achieved both energy saving and perfect performance. THINK4.0 system is introduced into U5. It supports touch screen and connection of multiple brands of phones through simplified interfaces combined with settings of movies and videos, telephone service, driving safety and personalized system. In order to match the powerful product capability of U5, we used communication channels to make a best interpretation for its prospective high-tech/safety features/exterior design and created a large number of showroom traffic.
This nuts is a customized metal fastener for affixing car suspension system designed and manufactured by Daimler AG. The nut’s property is resists loosening under vibrations and torque. In order to prevent the loosing of fastener, we adopt tapping-difference design to make closer contact between nuts and bolt; Special thread forming design decrease thread damage and increase the capability of resists loosening. Embedded nylon washers can prevent damage to other mechanical equipment joints and lower the maintain expense. The nut is made of medium carbon steel of SAE10B21, which can achieve the requirements of high rigidity and high toughness after heat treatment. The nylon washer adopt TW341 with high heat and cold tolerance that leads to outstanding performance in harsh environment.This series of nuts are designated for vehicle manufacture of Mercedes-Benz, including the A/B/C/E/S models, and absolutely representative of the delicate craftsmanship to the metal fastener industry.
(1)Two embedded media modules make monitor display independently. There is a built-in media board that support plug and play functionality. (2)The display can be readable under sunlight with the brightness of 700 nits (3)Aspect ratio of monitor is 16:3 with resolution of 1920X360. (4)Used in the central area of the carriage to enhance the passenger information deliver. (5)High reliability: This display has such high-profile specifications including over 50,000 hours in MTBF and passed rigorous thermo and vibration tests. (6)LWO Company has obtained more than 20 global patent approvals related to dual-sides display which will strengthen the competitive advantages. (7)This display can be seen as the terminal device to IoT solutions. Display will not be a monitor but a platform can execute complex works for smart transportation system, like passenger flow analysis, emergency services, environment monitoring, etc.
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
Contemporary style lines, creative interior spaces, tremendous interior volume, and flexible cruising speeds – these are the core features of the new Horizon FD87 fast displacement motoryacht. The FD87’s exterior and interior layouts were designed to take full advantage the volume provided by her 23’2” beam, with separate areas for entertaining, relaxing, and enjoying the surroundings. A total of five en suite guest staterooms are on board -- a full-beam, on-deck master stateroom and four guest staterooms below deck – as well as crew quarters just forward of the engine room. The FD87 is a truly advanced, mid-range motoryacht that incorporates cutting-edge design with functional living and entertaining spaces that are comparable to most 100+ yachts.
Contemporary style lines, creative interior spaces, tremendous interior volume, and flexible cruising speeds – these are the core features of the new Horizon FD87 fast displacement motoryacht. The FD87’s exterior and interior layouts were designed to take full advantage the volume provided by her 23’2” beam, with separate areas for entertaining, relaxing, and enjoying the surroundings. A total of five en suite guest staterooms are on board -- a full-beam, on-deck master stateroom and four guest staterooms below deck – as well as crew quarters just forward of the engine room. The FD87 is a truly advanced, mid-range motoryacht that incorporates cutting-edge design with functional living and entertaining spaces that are comparable to most 100+ yachts.
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