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Sports and Leisure Industry
An Overview of
Taiwan Excellence Products
Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
As the warming of the earth becomes more serious, the living environment of the polar bear is becoming more compressed. We are choose the environmental protection yarns made of marine recycled waste. There are more than 9 million tons of marine waste drifting into the ocean every year. Through the raw materials processing technology in Taiwan, it begins with direct raw materials. People oriented is the purpose of design, focusing on the coordinated development of human, function and environment. Environmental protection is no longer the slogan of marketing. It does exist in the surrounding environment and all behaviors, combined with recycled materials. The need for behavior in life is designed to fit the functional bag, built-in structure, suitable for work, school and leisure. Our design focuses on Humanities and focuses on demand. All kinds of bags are no longer just revealing personal status.
The Tesoro star drag reels were designed with the latest technology and insight from the leading fishermen in the industry. The Tesoro features 6061-T6 machined aluminum frame, side plates, and spool as well as our MSS: Mechanical Stabilizing System for a zero flex platform keeping all key components aligned, and running smoothly. With its 17-4 grade, self lubricating, stainless steel helical cut gearing, and multi-disc Carbonite drag system bathed in Cal’s drag grease, this reel runs silent and smooth. The Tesoro star drag reels packs its strength and technology into 10 and 12 size reels. Both sizes contain five total corrosion resistant bearings that are bathed in TSI oil for the ultimate in free spool. The Carbonite drag system puts out a fish stopping 22lbs of drag. Both sizes of the Tesoro feature a high speed 6.2:1 gear ratio and 46” of line retrieve per turn of the handle.
Different from drones, there is a group of pilots addict to RC heli for fun and pro flight. Especially nitro helicopter, pilots enjoy this adorable speed, sound of the wind and smell of fuel smoke. Like most motor riders dreaming of Harley Motor, RC pilots also want to fulfill their dreams of flying “ALIGN T-REX 600XN”. After years of R&D, ALIGN finally make this new 50-Size nitro helicopter to be real. We make it an offer you can't refuse: lightweight, endurable and delicate designs. It features the new direct to swashplate servo and utilizes low CG FBL System to increase responsiveness and precision in 3D flight. The Engineered Narrow Body Design efficiently decrease gear abrasion and frame deformation in flight. By moving the engine forward to allow the fuel tank to be positioned in the center of the main shaft, CG keeps consistent as the fuel level changes during flight. T-REX 600XN innovative design will excite your inner soul to bring back your passion for nitro definitely!
In the stressful modern work environment, increasing numbers of people relieve stress with sports. Many people listen to music while sporting to maintain sports with boring motions, particularly swimming. Apart from the discomfort for prolonged use, traditional swimming earphones using earbuds to transmit sound directly through the ear canal harms human hearing, making it difficult for users to breathe in the water, and letting the earbuds go off at the flip turn. The MUSIC SHELL thus becomes a total solution that brings users with a better sports experience. By simply hanging the small and lightweight MUSIC SHELL on the googles or in the cap, the patented bone conduction technology will create an underwater surround effect through two transmission paths for swimmers to freely enjoy music while swimming, making the MUSIC SHELL a perfect sports companion. The main concept of MUSIC SHELL: experience of joy, intelligence and health and sports with music without a wire.
With delicate streamline design, Carina just show your personality perfectly. Carina fit various face with 5 different size nose clip. You could easy fit on it and show your fashion style with Carina. The feature is anti-fog last longer with new tech. The front lens is absolutely plane lens with precision molding tech. The wide vision extend from front to side. The connection between nose clip and frame strengthen the whole structure. Product Patent: Taiwan Patent, M555742 European Patent, 004495497-0001 China Patent, ZL201730541060.9 Product certificate: ISO9001: 2015 TW99/15584 BS5883: 1996 HKGS02235194S1 Rooted in Taiwan 39 years, We SAEKO, offer services for 88 customers at over 50 countries around the world and distributed at 15 countries. At Taiwan, we are also with high market share and brand recognition. We also are serving the international sports brand like: Speedo, FINIS, Mizuno, Disney, Vorgee and Intersports which is the Europe's largest sporting goods channel and so on.
Aropec combining knowledge from expertise to develop the unique digital camouflage pattern in camo blue, camo green or camo copper brown. The underwater world has different forms in different seasons, water temperature and depth. Using technologies to obtain 3D images and turn into sophisticated camouflage pattern. Divers can choose from three colors in order to match itself to the colors and textures of its surroundings. The pattern is used on varies products, such as 1 piece/2-piece wetsuit, rash guard, diving pants, hoods, gloves and socks. Different thickness can be chosen according to user’s preferences and water conditions. The well-fitting wetsuit guarantee for outstanding insulation and heat retention of natural warmth of the body. 3 mm anti-abrasive chest pad reinforcement for easier, more comfortable speargun loading. The spearfishing series give you a high level of comfort, protection, stretch and flexibility, and perfectly meet customer’s need.
" Advanced Low Vibration and Noise Reduction Exercise Mat " has good ability to reduce vibration and noise. In the weightlifting and powerlifting exercise, it will generate huge noise and vibration when barbell falls on the traditional mat. Noise and vibration can affect the physical and mental health of athletes or surrounding residents. This product can effectively improve this problem through material and structural design, compared with the traditional exercise mat, it has 37% noise reduction, 26% vibration reduction. The product has a slotted structure design and has obtained a utility patent. The user can easily assemble and disassemble. And the mats can be tightly combined to prevent athlete damage caused by loosening and bouncing due to barbell impact. Another, we have a rubber printing technology that does not decolorize. We can customize print the required text and totem on the mat for customers.
DIZO M8碳纖維公路車,隸屬於高雄碳纖維大廠明安國際所製造,是極少數將自行車產線100%完全設置在台灣的企業,產品所使用的原料是全球知名碳纖維原料供應商TORAY及TOHO的碳纖維絲,並搭配明安自製的樹脂配方製作碳纖維預浸布,從車架成型,組裝,都是在台灣完成。 車架運用電腦輔助設計系統(CAE)計算模擬,開發最佳力學結構設計,進而由集團模具中心設計製作最佳化製程模具,經由分工完整的20人研發工程團隊,從製圖、模具設計、高功能性輕薄強纖維材料的組合搭配、多樣製程工法運用、到部分自動化的生產線製造合乎ISO規範強度與安全性的自行車。 DIZO自行車一路堅持台灣製造與台灣品質,整合集團內複合材料與開發應用研究團隊的優勢,並搭配專業林園車隊選手實際騎乘測試反饋,車架採用了下管整合式走線設計與後三角減震流線設計,不僅使整體外觀更加簡潔美觀,走線順暢度也大大提升騎乘者操控與制動效能。 M8的研發、設計、測試、塗裝,都是公司各部門同心協力、各司其職,不假手他人。將目標設為高階款爬坡車,除了使用市面極少且高剛性的T1100碳纖材質,並針對在性能、剛性、操控上做出全面提升,目標將M8設定為市面爬坡車款中的王者。
(1)The new KENDA Booster K1227 is a World Cup proven XC race tire that is aggressive enough to push traction to new limit. It's also one of the fastest and lightest XC tires on the market. (2)The Booster utilizes a newly developed race compound that is fast and grippy, especially on dry, loose over hard and rough and rocky terrain. (3)Combines the best of both worlds and is your first choice when looking for the perfect race tire. (4)It is available with KENDA’s lightest casing Tubeless Race, and with added sidewall protection Sidewall Casing Technology. (5)The first choice for the UCI World Class cycling team: Bianchi MTB Team and Norco Factory Racing. It also took leading positions in new designs among the top bicycle brands. (6)With KENDA worldwide distributor strategy, K1227 will be promoted to these main markets–Taiwan, China, Asia, Australia, New Zealand, USA and EU. (7)With multiple marketing channels, K1227 available in various sizes, full line will be completed in 2019.
AROFLY is dedicated to the promotion of “Scientific Training.” The riders can monitor the performance to reach the expected peak value. AROFLY Power Meter, LINK, can easily pair all the GPS bike computers and upload the data to the Cloud. Precise analysis can be obtained easily. LINK can be easily installed and it does not require the tools or calibration. LINK is equipped with the unique tire pressure monitor to perform a tire health examination.It costs more than NT$30,000 when buying other Power Meters of the same grade. However, AROFLY adopts the globally patented algorithm with exclusive Dynamic Pressure Technology. Its series is always below NT$9,900, which is very affordable. It uses the most economic method to collect and analyze data.LINK is able to reduce the threshold from the sales price and installation, and increase the usage rate of the Power Meter, thereby increasing the popularity of the Power Meter while also allowing the riders to enjoy the benefits of the sport.
TPI first introduced all ceramic ball bearings for bike wheel hubs several years ago. They were assembled in a hub and wheel for track bike. It was tested that 0.3 second reduction was achieved by Olympic athlete thanks to its low friction and high stiffness to weight ratio properties. Bike wheel hubs specified all ceramic ball bearings which are made of ASTM F2094 Standard ceramic and manufactured by automated machine exceeds industrial standard. They provide excellent friction property for hubs where 90% bearing friction loss is consumed.
BON 125 ABS Plus is established to lead the new trend and technology of scooter’s industry. 1.Safety: It adopts BOSCH’s ABS system in order to improve driving stability and usually shortens the brake path as well. 2.Eco-friendly: It adopts the “idle stop” system to reduce the emission of CO, HC and CO2 and increase 10% more efficiency in fuel consumption. 3.SCES Engine: PGO develops a new generation engine to save fuel consumption and raise the motive force. This engine also adopts superior NASA aluminum alloy piston to create 10.1 horsepower. 4.Avant-garde shape: The body structure is designed by “Lap Link” method and use carbon cover to upgrade the texture. 5.Center stand: PGO engineers devote to create lightest center stand structure, even single hand can park the scooter well. 6.High-density sponge seat: High-density sponge seat is better than normal sponge. 7.Valve: equip automatically seat-open and USB QC 2.0 to increase and improve users' convenience of operation.
K576A Kongur is specially designed for UTV/SXS vehicles; you’ll feel how the tire provides great grip and handling performance even driving in the bad condition road. Kongur is promoted in the countries where’re famous for UTV/SXS models. 1.The wide tread and the shoulder knob extends to the sidewall provide better handling and grip while riding; the flat profile design increase the stability while cornering. 2.Kongur was built by radial casing, so it also provides extra comfort to the riders. 3.Kongur was produced by non-aromatic oil compound and it could reduce the air pollution during manufacturing. This tire also meets the request from European Union – an environmental friendly product!
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
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