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Sports and Leisure Industry
An Overview of
Taiwan Excellence Products
Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
Different from drones, there is a group of pilots addict to RC heli for fun and pro flight. Especially nitro helicopter, pilots enjoy this adorable speed, sound of the wind and smell of fuel smoke. Like most motor riders dreaming of Harley Motor, RC pilots also want to fulfill their dreams of flying “ALIGN T-REX 600XN”. After years of R&D, ALIGN finally make this new 50-Size nitro helicopter to be real. We make it an offer you can't refuse: lightweight, endurable and delicate designs. It features the new direct to swashplate servo and utilizes low CG FBL System to increase responsiveness and precision in 3D flight. The Engineered Narrow Body Design efficiently decrease gear abrasion and frame deformation in flight. By moving the engine forward to allow the fuel tank to be positioned in the center of the main shaft, CG keeps consistent as the fuel level changes during flight. T-REX 600XN innovative design will excite your inner soul to bring back your passion for nitro definitely!
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
The Tesoro star drag reels were designed with the latest technology and insight from the leading fishermen in the industry. The Tesoro features 6061-T6 machined aluminum frame, side plates, and spool as well as our MSS: Mechanical Stabilizing System for a zero flex platform keeping all key components aligned, and running smoothly. With its 17-4 grade, self lubricating, stainless steel helical cut gearing, and multi-disc Carbonite drag system bathed in Cal’s drag grease, this reel runs silent and smooth. The Tesoro star drag reels packs its strength and technology into 10 and 12 size reels. Both sizes contain five total corrosion resistant bearings that are bathed in TSI oil for the ultimate in free spool. The Carbonite drag system puts out a fish stopping 22lbs of drag. Both sizes of the Tesoro feature a high speed 6.2:1 gear ratio and 46” of line retrieve per turn of the handle.
Okuma Epixor XT spinning reels feature C40x carbon Torsion Control Armor construction reduce twist and torque and keeps the internal parts in perfect alignment, C40x is substantially stronger composite than standard graphite materials, lighter and more durable. - TCA: C40x carbon Torsion Control Armor reduces twisting - Multi-disc, Japanese oiled felt drag washers - 7BB+1RB stainless steel bearings - Quick-Set ant-reverse bearing - Precision machine cut brass pinion gear - Slow oscillation system for improved line lay - Corrosion resistant graphite body and rotor - CFR: Cyclonic Flow Rotor technology - Rigid metal handle design for strength - Machined aluminum, 2-tone anodized spool with LCS lip - Heavy duty solid aluminum bail wire - RESII: Computer balanced Rotor Equalizing System
" Advanced Low Vibration and Noise Reduction Exercise Mat " has good ability to reduce vibration and noise. In the weightlifting and powerlifting exercise, it will generate huge noise and vibration when barbell falls on the traditional mat. Noise and vibration can affect the physical and mental health of athletes or surrounding residents. This product can effectively improve this problem through material and structural design, compared with the traditional exercise mat, it has 37% noise reduction, 26% vibration reduction. The product has a slotted structure design and has obtained a utility patent. The user can easily assemble and disassemble. And the mats can be tightly combined to prevent athlete damage caused by loosening and bouncing due to barbell impact. Another, we have a rubber printing technology that does not decolorize. We can customize print the required text and totem on the mat for customers.
Our advanced CXP Target Training Cycle gives you everything you need to attract more riders and make your group cycling classes a core part of their training regimen. Our console is specifically engineered for target training —whether you’re tracking watts, heart rate, RPMs, distance or calories —and includes a bright LED wrap that uses vibrant colors to tell the instructor and the rider if the rider is on track for their goals. Integrated programmable metrics help both instructors and riders make the most of every class, and a wide range of personal training programs offer plenty of ways for the enthusiast to train outside of class. Our high-design cycle includes a protected flywheel with magnetic resistance, ergonomics that mimic real outdoor riding,intuitive four-way adjustments with quick-touch operation, easy seat-tilt adjustment, a comfortably contoured seat and multi-position handlebars that keep both resistance adjustment and the rider’s water bottle at their fingertips.
In the stressful modern work environment, increasing numbers of people relieve stress with sports. Many people listen to music while sporting to maintain sports with boring motions, particularly swimming. Apart from the discomfort for prolonged use, traditional swimming earphones using earbuds to transmit sound directly through the ear canal harms human hearing, making it difficult for users to breathe in the water, and letting the earbuds go off at the flip turn. The MUSIC SHELL thus becomes a total solution that brings users with a better sports experience. By simply hanging the small and lightweight MUSIC SHELL on the googles or in the cap, the patented bone conduction technology will create an underwater surround effect through two transmission paths for swimmers to freely enjoy music while swimming, making the MUSIC SHELL a perfect sports companion. The main concept of MUSIC SHELL: experience of joy, intelligence and health and sports with music without a wire.
With delicate streamline design, Carina just show your personality perfectly. Carina fit various face with 5 different size nose clip. You could easy fit on it and show your fashion style with Carina. The feature is anti-fog last longer with new tech. The front lens is absolutely plane lens with precision molding tech. The wide vision extend from front to side. The connection between nose clip and frame strengthen the whole structure. Product Patent: Taiwan Patent, M555742 European Patent, 004495497-0001 China Patent, ZL201730541060.9 Product certificate: ISO9001: 2015 TW99/15584 BS5883: 1996 HKGS02235194S1 Rooted in Taiwan 39 years, We SAEKO, offer services for 88 customers at over 50 countries around the world and distributed at 15 countries. At Taiwan, we are also with high market share and brand recognition. We also are serving the international sports brand like: Speedo, FINIS, Mizuno, Disney, Vorgee and Intersports which is the Europe's largest sporting goods channel and so on.
The TIME WARP TT is the new weapon for Bahrain-MERIDA when racing against the clock, faster and lighter than ever before. While keeping the strong points of the former WARP TT bike, which was successfully won Taiwan excellence GOLD award, TIME WARP TT has been fundamentally redesigned. Pushing the limits of UCI’s legality and manufacturing, all the cables run completely internally, from the new full carbon cockpit to the brakes and derailleurs. The front- and rear brake are entirely covered for reducing unwanted turbulences. MERIDA designed cockpit has a one-piece carbon design taking advantage of the UCI’s 3:1 rule cancellation. Its cross-sections are as slim as possible providing the best compromise of aerodynamic and stiffness. TIME WARP TT redesign offers an overall advantage of 9 Watt and a weight saving of 400g compared to the old bike. TIME WARP TT has an integrated storage compartment, that offers space for an inner tube, CO2 cartridge or mini tool.
BESV's JR1 features a sleek, high-end road bike look with an integrated power system and rear hub motor. Its 15.7kg lightweight design offers 252Wh battery power for fast and enduring performance over the hills. JR1 provides Eco, Smart and Power motor assistance modes. Simply tap the Dynamic Switch on the dropbar to intuitively adjust motor power, or let the Smart Mode analyze riding conditions and pedal power to give you the exact support you need while you ride. The digital interface displays information such as cadence and pedaling power to track your training progress. The synchronized lighting on the digital interface and power button provides vivid visual cues for the selected power mode and enables you to focus more on the road. The Smart App offers practical features such as riding dashboard, route planning, navigation and anti-theft alarm to make every journey with JR1 a smart one.
Greater than the average bike, Intrigue E+ is powered up and ready to hit all the exciting terrain of its battery-free sisters. Get ready to boost with a SyncDrive Pro motor, RideControl ONE’s clean controls and optional display upgrade. All this atop the playful and aggressive Liv 3F frame design, complete with a 150 mm fork and 140 mm of rear Maestro suspension. Intrigue E+’s ample standover height and fully-integrated 500Wh battery let you maneuver through technical sections with ease and confidence. The 27.5-inch wheelsystem and tubeless high volume tires paired with the Maestro suspension system mounted on the torsinally stiff yet sleek lightweight carbon linkage readies the bike for high-speed and technical terrain.
The all-new ONE-TWENTY is the best all-rounder. This short travel trail bike (front 130 mm/rear 120 mm) is equally at home on long and demanding uphills as it is on energy-sapping straights as well as technical downhills and singletracks. The updated geometry and frame design gives the bike a very playful character, but it is still precise and lightning fast. Due to its low weight and fantastic power delivery, it is a hugely capable long distance bike. Equipped with a new oversized chain stay design, which increases the rear end stiffness of the frame dramatically and improves durability as well. The CF4 level carbon frame is around 400g lighter and impresses through increased stiffness and durability. The head tube angle has been slackened from 69 to 67.3 degrees, improving the descending skills of the ONE-TWENTY even further. The chain stays are 10 mm shorter resulting in a more playful bike which still offers the perfect balance between being a great climber and an agile trail bike
KMC has redefined the chain technology limit through innovating chain structure and has introduced an unrivalled the eBike series chain. KMC increased strength chain life to withstand the rigours of e-Bike systems. The eBike series chain has 20% upgraded strength to cope with extreme drivetrain energy transfer and to avoid premature chain elongation. KMC combines Triple-X Durability and Bushing with the highest Pin Power, X Bridge and Chamfering Design, Anti-rust coating, to provide the best chains with superior transmission efficiency (rigidity) and durability for e-bike driven. KMC develop a series of e-bike-compatible sprockets which perfectly adapt the eBike chains. The sprocket gear teeth and chain seat angles situate the chain roller for efficient motor system power transmission and enhanced chain life. KMC also offers a unique guarantee that KMC’s e101 chain paired with KMC’s 3mm sprockets can be over 10,000km mileage.
The vertical mounted LED Front Indicator for Ducati Diavel 1260S Motorcycle was innovatively designed and produced by TYC. It complies with ECE, CCC and SAE regulations and presents an imposing and sporty character. The design is sophisticated yet powerful. Distinctive from the regular horizontal mounted front indicator, the vertical light guide with extensive parallel lines provides attractive illumination and visual effect. The artistically crafted unique style with the outstanding LED lines also take safety into account. It saves nearly 50% of energy consumption comparing to the traditional halogen H4 bulb. The use of non-toxic materials and eco-friendly manufacturing is complied with RoHS and REACH regulation, which TYC is fully committed to develop Made In Taiwan high quality meeting international green energy standard.
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
Contemporary style lines, creative interior spaces, tremendous interior volume, and flexible cruising speeds – these are the core features of the new Horizon FD87 fast displacement motoryacht. The FD87’s exterior and interior layouts were designed to take full advantage the volume provided by her 23’2” beam, with separate areas for entertaining, relaxing, and enjoying the surroundings. A total of five en suite guest staterooms are on board -- a full-beam, on-deck master stateroom and four guest staterooms below deck – as well as crew quarters just forward of the engine room. The FD87 is a truly advanced, mid-range motoryacht that incorporates cutting-edge design with functional living and entertaining spaces that are comparable to most 100+ yachts.
Contemporary style lines, creative interior spaces, tremendous interior volume, and flexible cruising speeds – these are the core features of the new Horizon FD87 fast displacement motoryacht. The FD87’s exterior and interior layouts were designed to take full advantage the volume provided by her 23’2” beam, with separate areas for entertaining, relaxing, and enjoying the surroundings. A total of five en suite guest staterooms are on board -- a full-beam, on-deck master stateroom and four guest staterooms below deck – as well as crew quarters just forward of the engine room. The FD87 is a truly advanced, mid-range motoryacht that incorporates cutting-edge design with functional living and entertaining spaces that are comparable to most 100+ yachts.
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