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Sports and Leisure Industry
An Overview of
Taiwan Excellence Products
Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
As the warming of the earth becomes more serious, the living environment of the polar bear is becoming more compressed. We are choose the environmental protection yarns made of marine recycled waste. There are more than 9 million tons of marine waste drifting into the ocean every year. Through the raw materials processing technology in Taiwan, it begins with direct raw materials. People oriented is the purpose of design, focusing on the coordinated development of human, function and environment. Environmental protection is no longer the slogan of marketing. It does exist in the surrounding environment and all behaviors, combined with recycled materials. The need for behavior in life is designed to fit the functional bag, built-in structure, suitable for work, school and leisure. Our design focuses on Humanities and focuses on demand. All kinds of bags are no longer just revealing personal status.
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
Patients with diabetes mellitus were treated with cosmetic pruning or amputation to prevent severe necrotic muscle infections in the body during late stages of hind leg arterial occlusion. Normal socks must have a strong shrink force in order to avoid falling off, this product adopts high tension-free tight weaving so that the socks will fit off the lower leg without falling off, and will not hinder blood circulation. In addition to the smooth distribution of the soles of the PU rubber , the deep soles of the feet can be stimulated to help blood circulation. The tight design of the Velcro socks shoes enables the wearer and comfortable. Diabetic socks known as compression and mouth to promote blood circulation, but after mid-term patients should ease, rather than pressure caused by tightening and reduce blood, this product is suitable for patients to varying degrees apply this product, bamboo anthrax There is a natural, permanent and effective function of cooling antibacterial.
Different from drones, there is a group of pilots addict to RC heli for fun and pro flight. Especially nitro helicopter, pilots enjoy this adorable speed, sound of the wind and smell of fuel smoke. Like most motor riders dreaming of Harley Motor, RC pilots also want to fulfill their dreams of flying “ALIGN T-REX 600XN”. After years of R&D, ALIGN finally make this new 50-Size nitro helicopter to be real. We make it an offer you can't refuse: lightweight, endurable and delicate designs. It features the new direct to swashplate servo and utilizes low CG FBL System to increase responsiveness and precision in 3D flight. The Engineered Narrow Body Design efficiently decrease gear abrasion and frame deformation in flight. By moving the engine forward to allow the fuel tank to be positioned in the center of the main shaft, CG keeps consistent as the fuel level changes during flight. T-REX 600XN innovative design will excite your inner soul to bring back your passion for nitro definitely!
In addition to the incline/decline feature, the extra wide running surface and reinforced framework produce the best foundation for a deck and are rated for stress/use and users up to 400 lbs. This framework, perma-waxed reversible deck, with 3" crowned rollers, offers any runner uncompromising quality for years and years of use. When compared to like models that cost upwards of $5,000, the TT8 is miles ahead of the competition in quality, performance, and value. The TT8 also comes standard with a 2 ply belt that adds even more to the feel of the treadmill as well as longevity. The belt is engineered on a similar premise to the soles in running shoes. TT8 offers a top speed of 12mph and a top incline of 15 levels to give you a variety of options for interval workouts. We also added a 10.1" TFT LCD display, for easier viewing, a whisper quiet cushioned flex deck, and a 4.0 CHP motor with a commercial grade 10lb. flywheel around the motor to help provide a smooth and consistent power.
Slam Dunk Basketball Kit is combined with our magic suction cup, it is powerful and enables to adjust position easily matching the needs of kids and adult. With FECA core technology on vacuum suction cups. The structure is stable, durable, safety, innocuous, and eco-friendly, also with the lock system design of hoop and suction cups is easy assembly and storage to have fun anytime and anywhere for family activities. Adapted with FECA patent suction cup, the loading, duration and suction ability are highly increased. Also waterproof, temperature resistance (range from -10℃ to 70℃) and reusable characteristics enhance the lifetime of product which ensure the practicality in variety environment. With excellent quality, patent technology, creative design, professional package, marketing strategy and complementary between e-commerce and physical store, FECA has successfully build brand reputation.
" Advanced Low Vibration and Noise Reduction Exercise Mat " has good ability to reduce vibration and noise. In the weightlifting and powerlifting exercise, it will generate huge noise and vibration when barbell falls on the traditional mat. Noise and vibration can affect the physical and mental health of athletes or surrounding residents. This product can effectively improve this problem through material and structural design, compared with the traditional exercise mat, it has 37% noise reduction, 26% vibration reduction. The product has a slotted structure design and has obtained a utility patent. The user can easily assemble and disassemble. And the mats can be tightly combined to prevent athlete damage caused by loosening and bouncing due to barbell impact. Another, we have a rubber printing technology that does not decolorize. We can customize print the required text and totem on the mat for customers.
Aropec Freediving wetsuits are made of 100% super-stretch Neoprene which is soft and super elastic. PU coating surface presents different appearance from regular fabric. The reflection of metallic color gives better look when you taking pictures underwater. A range of size and streamlined cutting design, satisfy the needs of different heights and body shapes, making you more hydrodynamic, increase heat retention. The high extensibility of Neoprene feels like a second skin, fully cover and well-fitting, allows for maximum comfort and more room to move and breathe. The wetsuit comes in 2 pieces, easy to wear and take off. Hooded top with Velcro crotch strap and high waist pants prevents the top moving upward. With more women engaged in freediving, long sleeve bikini cut wetsuit is designed for more fashionable appearance. The “PURSUE” logo on the front deliver the message of finding yourself and to attain the freedom of our being, physically and mentally.
(1)The K1211 Nevegal2 is an all-new Enduro racing and Trail riding tire, developed with professionals at the world level. The Nevegal2 is characterized by superior flat resistance and braking control on the ground. (2)Superior flat resistance – The new ATC casing uses Kenda’s proprietary lightweight material K-Armor to increase puncture resistance by 174% over traditional aramid breakers. (3)Responsive ride - EN-DTC dual tread rubber balances wear and grip, letting the knobs do the work of control and braking on the ground. (4)Easy going – The new design and material offers 50% less rolling resistance than the original Nevegal. (5)With KENDA worldwide distributor strategy, KENDA K1211 Nevegal2 Pro will be promoted to these main markets – Taiwan, China,Asia,Australia,New Zealand,USA and European countries. (6)With multiple marketing channels, KENDA K1211 Nevegal2 Pro available in various sizes ranging, full line will be completed for consumers around the world starting in 2018.
Developed to meet the demands of the top professional road racers who win WorldTour races on Giant bikes. Re-engineered with Giant’s AeroSystem Shaping technology, which means that every tube shape and angle is optimized for minimal drag, the Advanced SL-grade composite frame is ultra-stiff and superlight. And its new disc-brake technology is integrated with the frameset, including flat-mount calipers and thru-axles for optimal wheel stiffness and braking performance on the road. - Advanced SL-grade composite, integrated seatmast, and disc-brake integration for the ultimate balance of light weight, stiffness and control - AeroSystem shaping provides the ultimate aerodynamic performance at every yaw angle. Superior engineering and design deliver class-leading frame stiffness for unmatched handling and efficiency in an aero race bike. Advanced SL-grade composite uses Giant’s highest performance materials and manufacturingprocesses for outstanding frameset weight.
DIABLO XL rim is made of asymmetrical shape. It is a rare wide version in the EMTB wheelset. hub ratchet feature improves the good efficiency of the steering wheel set for Off-Road road conditions. There are many new leisure exercises come up beside climbing and running. For example, touring by e-bike, cross country riding and third rail cup…E-Bicycle is the first choice besides car to be transportation. E-Bicycle can take people everywhere in short or long way, on road and off road. People start to outdoor and exploring our growth environments. Using bicycle be the mainly transportation help people to see the world in different view. This situation made us satisfy and inspire us to design friendly product to the world. Designed product convenient to people and good to planet. All the material we used are recyclable. Not only this, these material doesn’t need multiple recycle progressing decreased resource wasting. This is the responsibility we need to do be a part in industry.
The newest design of S6ego is not only the release of new painting tech, what’s hidden underneath the paint is also a highlight of S6ego.The whole new painting design reveals the metallic matt look and asymmetric decals. It is what you need for a stylish urban ride T800 high modulus carbon fiber has been utilized in frame structure to ensure its durability and security as well as balance between comfort and rigidity. The C.N.T tech has also been implemented into the manufacturing process to greatly increase the impact resistance of the frame. With the C.N.T tech, both tensile strength 33.5% and elastic modulus 17.14% of S6ego are higher than usual epoxy. The latest carbon lamination design also increases the general rigidity by 15% than other S6 model. The performance of S6ego in impact-resistance, light-weighting, handling, acceleration and comfort is at the top-notch tier. The frames are not only approved by UCI standard, but also tested with 20% stricter of EN standard.
1. The rear lamp adopts a new generation of light guide optical design which makes 26085 have excellent recognition at night. 2. Direction indicators combines with light guide and progressive optical design. 3. The light guide uses a hidden light source to make the overall light smoother and without any abrupt dazzling bright spots. 4. The all-lamps adopt LED module design. 5. The use of SMT technology fully enhances the stability of continuous use. 6. If there is need to replace the lens under special circumstances, the optical lens can be easily removed without replacing the entire lamp. 7. The lamp base can be equipped with a plug. When the side of the rear lamp needs to be equipped with the side marker or license plate lamp, it is not necessary to pull the power wire from the front car body. The only thing to do is plugging into the optional socket of the back of 26085. It reduces the material and labor costs.
If you think tire still needs to do maintenance, then you are wrong. Kenda can help you with getting rid of these tiring works. We develop a new form of tire “Airless tire-K3003” which is the first airless tire sales in the Asia market, this airless tire can be used on the lawn mower, and it can prevent you to have a flat tire when you are driving. (1)Flexible spokes absorb the impact from road, providing well stability, high durability and excellent comfort. (2)With multi-directional pattern design and inner structure of tire, it provides maximum stability and durability. Airless tire has longer life than normal one. (3)K3003/4 is pretty convenient and will save you a lot of time. It can be setup directly without mounting equipment. (4)The products abide by the terms of regulation in EU, the ingredient of products use Low PAHs Level non-staining and environmentally friendly material. (5)Kenda Tire "K3003 AIRLESS" is already export to USA since 2019.
The vertical mounted LED Front Indicator for Ducati Diavel 1260S Motorcycle was innovatively designed and produced by TYC. It complies with ECE, CCC and SAE regulations and presents an imposing and sporty character. The design is sophisticated yet powerful. Distinctive from the regular horizontal mounted front indicator, the vertical light guide with extensive parallel lines provides attractive illumination and visual effect. The artistically crafted unique style with the outstanding LED lines also take safety into account. It saves nearly 50% of energy consumption comparing to the traditional halogen H4 bulb. The use of non-toxic materials and eco-friendly manufacturing is complied with RoHS and REACH regulation, which TYC is fully committed to develop Made In Taiwan high quality meeting international green energy standard.
Due to its trend developing globally that UTV sizes must have PCR’s characters. Therefore, Tire’s constructions now need to develop to similar PCR’s construction (Polyester (90°) + Steel Belt). NYLON CORD material is similar to PCR construction nearly 90°in Carcass, referring JATMA regulation, angles bigger than 70°in Carcass could classify in Radial tires. Also, Breaker construction could replace Steel-Belt construction and the efficacies are the same. Unique pattern designed with strengthened construction which lead tires have better driving performance in rugged terrain. Continued pattern layout causing stable condition in driving. The main pattern was designed in shape “/ \” which lead having good driving experience. Pattern design on the bottom of grooves can evacuate mud block efficiently. Designated by KAWASAKI Mule Models and won Red Dot Award in Y2018.
(1)Two embedded media modules make monitor display independently. There is a built-in media board that support plug and play functionality. (2)The display can be readable under sunlight with the brightness of 700 nits (3)Aspect ratio of monitor is 16:3 with resolution of 1920X360. (4)Used in the central area of the carriage to enhance the passenger information deliver. (5)High reliability: This display has such high-profile specifications including over 50,000 hours in MTBF and passed rigorous thermo and vibration tests. (6)LWO Company has obtained more than 20 global patent approvals related to dual-sides display which will strengthen the competitive advantages. (7)This display can be seen as the terminal device to IoT solutions. Display will not be a monitor but a platform can execute complex works for smart transportation system, like passenger flow analysis, emergency services, environment monitoring, etc.
(1)Two embedded media modules make monitor display independently. There is a built-in media board that support plug and play functionality. (2)The display can be readable under sunlight with the brightness of 700 nits (3)Aspect ratio of monitor is 16:3 with resolution of 1920X360. (4)Used in the central area of the carriage to enhance the passenger information deliver. (5)High reliability: This display has such high-profile specifications including over 50,000 hours in MTBF and passed rigorous thermo and vibration tests. (6)LWO Company has obtained more than 20 global patent approvals related to dual-sides display which will strengthen the competitive advantages. (7)This display can be seen as the terminal device to IoT solutions. Display will not be a monitor but a platform can execute complex works for smart transportation system, like passenger flow analysis, emergency services, environment monitoring, etc.
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