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Sports and Leisure Industry
An Overview of
Taiwan Excellence Products
Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
The brand new GF63 debuts with its 15.6 ultra slim footprint and thin bezel with measuring less than 2kg in weight. Continuing MSI's gaming DNA and powerful performance, the GF63 carries up to 8th Gen. Intel Core i7 processor and GeForce GTX 1050Ti graphics, while lasting over 7 hours in battery life. The GF63 provides gamers a new choice of portable gaming firepower! Gamers can enjoy more immersive gameplay in an even more compact chassis. Nahimic3 with exclusive Audio Boost enhance in-game 3D surround sound and make finite control over your music, movies, and conference calls.<br /> Featuring its performance is the brushed aluminum cover decorated by the signature red dragon shield and a unique asymmetric dual-pattern underneath. The new aesthetic retains low profile while still flow the gaming blood. With optimization brought by the new MSI Dragon Center 2.0, the GF63 elevates the gaming experience. Thin, light, yet powerful, GF63 makes “portable gaming” more accessible than ever!
Okuma Epixor XT spinning reels feature C40x carbon Torsion Control Armor construction reduce twist and torque and keeps the internal parts in perfect alignment, C40x is substantially stronger composite than standard graphite materials, lighter and more durable. - TCA: C40x carbon Torsion Control Armor reduces twisting - Multi-disc, Japanese oiled felt drag washers - 7BB+1RB stainless steel bearings - Quick-Set ant-reverse bearing - Precision machine cut brass pinion gear - Slow oscillation system for improved line lay - Corrosion resistant graphite body and rotor - CFR: Cyclonic Flow Rotor technology - Rigid metal handle design for strength - Machined aluminum, 2-tone anodized spool with LCS lip - Heavy duty solid aluminum bail wire - RESII: Computer balanced Rotor Equalizing System
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
The Tesoro star drag reels were designed with the latest technology and insight from the leading fishermen in the industry. The Tesoro features 6061-T6 machined aluminum frame, side plates, and spool as well as our MSS: Mechanical Stabilizing System for a zero flex platform keeping all key components aligned, and running smoothly. With its 17-4 grade, self lubricating, stainless steel helical cut gearing, and multi-disc Carbonite drag system bathed in Cal’s drag grease, this reel runs silent and smooth. The Tesoro star drag reels packs its strength and technology into 10 and 12 size reels. Both sizes contain five total corrosion resistant bearings that are bathed in TSI oil for the ultimate in free spool. The Carbonite drag system puts out a fish stopping 22lbs of drag. Both sizes of the Tesoro feature a high speed 6.2:1 gear ratio and 46” of line retrieve per turn of the handle.
As the warming of the earth becomes more serious, the living environment of the polar bear is becoming more compressed. We are choose the environmental protection yarns made of marine recycled waste. There are more than 9 million tons of marine waste drifting into the ocean every year. Through the raw materials processing technology in Taiwan, it begins with direct raw materials. People oriented is the purpose of design, focusing on the coordinated development of human, function and environment. Environmental protection is no longer the slogan of marketing. It does exist in the surrounding environment and all behaviors, combined with recycled materials. The need for behavior in life is designed to fit the functional bag, built-in structure, suitable for work, school and leisure. Our design focuses on Humanities and focuses on demand. All kinds of bags are no longer just revealing personal status.
With delicate streamline design, Carina just show your personality perfectly. Carina fit various face with 5 different size nose clip. You could easy fit on it and show your fashion style with Carina. The feature is anti-fog last longer with new tech. The front lens is absolutely plane lens with precision molding tech. The wide vision extend from front to side. The connection between nose clip and frame strengthen the whole structure. Product Patent: Taiwan Patent, M555742 European Patent, 004495497-0001 China Patent, ZL201730541060.9 Product certificate: ISO9001: 2015 TW99/15584 BS5883: 1996 HKGS02235194S1 Rooted in Taiwan 39 years, We SAEKO, offer services for 88 customers at over 50 countries around the world and distributed at 15 countries. At Taiwan, we are also with high market share and brand recognition. We also are serving the international sports brand like: Speedo, FINIS, Mizuno, Disney, Vorgee and Intersports which is the Europe's largest sporting goods channel and so on.
Cagebot is the very first and top-level industrial brick. Combine its modular robot sets with gear motors from ShaYang Ye, you can easily have multiple usages like AGV, robot arm and even mini production line just through. Cagebot Certificated by EU EN71,The assembly is so easy that you just need to use a screw driver and metal connectors to combine different bricks together. The construction is strong and stable enough for you robot to carry any kinds of heavy mission. You can easily get used to it through an easy connection between parts and a simple program to control it. Cagebot has an unlimited potential. Everything will be achievable through its perfect industrial ability. If you want to build an automatic robot arm, remote car or intelligent vacuum cleaner, you just need the bricks and your computer and start your Cagebot. No matter you’re a beginner or a master, you can get lots of pleasure during building your own robot through Cagebot.
In the stressful modern work environment, increasing numbers of people relieve stress with sports. Many people listen to music while sporting to maintain sports with boring motions, particularly swimming. Apart from the discomfort for prolonged use, traditional swimming earphones using earbuds to transmit sound directly through the ear canal harms human hearing, making it difficult for users to breathe in the water, and letting the earbuds go off at the flip turn. The MUSIC SHELL thus becomes a total solution that brings users with a better sports experience. By simply hanging the small and lightweight MUSIC SHELL on the googles or in the cap, the patented bone conduction technology will create an underwater surround effect through two transmission paths for swimmers to freely enjoy music while swimming, making the MUSIC SHELL a perfect sports companion. The main concept of MUSIC SHELL: experience of joy, intelligence and health and sports with music without a wire.
S-Force Performance Trainer -Ideal for high-intensity interval training as part of a circuit training program, group training or as a stand-alone -Smooth, quiet magnetic resistance system and a specifically designed motion provide low-impact, high-intensity exercise -With increased speed comes increased resistance, creating challenging progressive workouts -Upright position targets the calves and hamstrings, while the acceleration position works the shins and quads -User-defined path accommodates up to a91 cm /36 stride length -Adjustable backlit console provides complete, easy-to-read feedback -Clearly defined quick keys offer instant access to Sprint 8, interval training and goal-based workout programs -Contoured handlebars offer multiple grips facilitating the upright and acceleration user positions -Foot platforms and ergonomically sculpted seat provide stability when entering and exiting -Cord-free design and integrated wheels make it easy to place anywhere in your facility
The idea is inspired from Falcon designed for sleek apperance. Cooperated with the professor Mr. Lin from NTUST , Falcon designed for wide vision, ergonomic fitting and easy usage, which is most benefit for triathlon swimmer. The feature is anti-fog last longer with new tech. The front lens is absolutely plane optical lens with precision molding tech. The advanced injection tech make TPR gasket combined with lens and make no leakage. Product Patent: Taiwan Patent, M543096 European Patent, 003827203-0001 China Patent, ZL201730095018.9 Product certificate: ISO9001: 2015 TW99 / 15584 BS5883: 1996 HKGH02158233 Rooted in Taiwan 39 years, We, SAEKO, offer services for 88 customers at over 50 countries around the world and distributed at 15 countries. At Taiwan, we are also with high market share and brand recognition. We also are serving the international sports brand like: Speedo, FINIS, Mizuno, Disney, Vorgee and Intersports which is the Europe's largest sporting goods channel and so on.
The all-new ONE-TWENTY is the best all-rounder. This short travel trail bike (front 130 mm/rear 120 mm) is equally at home on long and demanding uphills as it is on energy-sapping straights as well as technical downhills and singletracks. The updated geometry and frame design gives the bike a very playful character, but it is still precise and lightning fast. Due to its low weight and fantastic power delivery, it is a hugely capable long distance bike. Equipped with a new oversized chain stay design, which increases the rear end stiffness of the frame dramatically and improves durability as well. The CF4 level carbon frame is around 400g lighter and impresses through increased stiffness and durability. The head tube angle has been slackened from 69 to 67.3 degrees, improving the descending skills of the ONE-TWENTY even further. The chain stays are 10 mm shorter resulting in a more playful bike which still offers the perfect balance between being a great climber and an agile trail bike
The PSF1's advanced vertically double-folding design allows users to fold and unfold quickly with six easy steps. It also allows the PSF1 to keep an integrated frame design to make the folding e-bike stylish as well as rigid. Along with a rear shock, the PSF1 offers comfortable rides on bumpy city roads and in outdoor environments. Featuring the 18.3kg lightweight design, the PSF1 perfectly satisfies the needs of city commutes and leisurely rides. BESV also provides an optional carrying case tailored for the PSF1. Stored inside the carrying case, the PSF1 is better protected and more conveniently placed in a trunk or carried around. The PSF1's Algorhythm software calculates the power needed by the drive system and delivers optimal performance as required, while the Smart Mode making sure every pedaling force is within the comfort zone. Furthermore, the PSF1 features a removable battery, Smart App, LCD color display with a USB charging port and much more to make every move a smart move!
Cycle Boxer is the breakthrough product, combine boxing and pedaling.It is the first and only workout that delivers the all new revolutionary total immersion fitness.Durable design and nice color matching, Cycle Boxer will lead a trend you’ll ever do. It provides the good experiencing to those who loving fun, brain storming and challenges.We not just sell product, but fashion attitude. Through KOL marketing and social media, we targeting on young, early adopters, self-compassion and body demanding white collar persons who love sharing and afraid of out-trend. APP helps the customer relationship manage and provides bonus system to user.All of these are our main strategy in marketing. It’s the most fun, intense, and engaging workout you’ll ever do that’s totally immersion fitness.Just 3 minutes to get fit, ripped and blast away mental and physical stress.From the workout, look, feel and think your best in every area of your life.
DIZO M8碳纖維公路車，隸屬於高雄碳纖維大廠明安國際所製造，是極少數將自行車產線100%完全設置在台灣的企業，產品所使用的原料是全球知名碳纖維原料供應商TORAY及TOHO的碳纖維絲，並搭配明安自製的樹脂配方製作碳纖維預浸布，從車架成型，組裝，都是在台灣完成。 車架運用電腦輔助設計系統(CAE)計算模擬，開發最佳力學結構設計，進而由集團模具中心設計製作最佳化製程模具，經由分工完整的20人研發工程團隊，從製圖、模具設計、高功能性輕薄強纖維材料的組合搭配、多樣製程工法運用、到部分自動化的生產線製造合乎ISO規範強度與安全性的自行車。 DIZO自行車一路堅持台灣製造與台灣品質，整合集團內複合材料與開發應用研究團隊的優勢，並搭配專業林園車隊選手實際騎乘測試反饋，車架採用了下管整合式走線設計與後三角減震流線設計，不僅使整體外觀更加簡潔美觀，走線順暢度也大大提升騎乘者操控與制動效能。 M8的研發、設計、測試、塗裝，都是公司各部門同心協力、各司其職，不假手他人。將目標設為高階款爬坡車，除了使用市面極少且高剛性的T1100碳纖材質，並針對在性能、剛性、操控上做出全面提升，目標將M8設定為市面爬坡車款中的王者。
The tango of the night shortly kicks and kicks, and under the charm of the dancing sound of flamenco flame-red. Asia spirit's CHARMING women road bike, the use of high carbon fiber frame rigidity, such as can meet the demand of Oriental female petite body riding. The following is the design concept of the most suitable road bike in Asia: 1. The drive chainwheel adopts 48/32 gear ratio setting. 2. Drive the flywheel to 11-32t corresponding to the big tooth disk, which is suitable for riding in the long distance of the slope flat road. 3. It is most suitable for Asian female body height ratio, and the crank length is 160MM, so that the rider can trample forward with the most suitable circumference. 4. Apply lightweight high-strength carbon fiber materials, increase the head pipe and optimize the internal walking design.
Klever H/T2 provides a great ride with strong wet and snow performance for the LT segment. Advanced modeling and compounding provide the Klever H/T2 with the durability for a 50,000 mileage warranty for LTR sizes and a 60,000 mileage warranty for P-metric. Computer optimized footprint for excellent wear and handling under multiple load conditions. Strong shoulder blocks enhance handling and cornering stability. Snow sipes and increased lateral groove densities improve traction performance, and driving stability in wet and snow conditions. Wide circumferential groove widths improve hydroplaning & wet traction.
The Smart Parking Meter System is Taiwan’s first smart roadside parking solution that combines automatic occupancy detection, license plate recognition, billing, payment, and cloud management platform. The system makes the city more sustainable: 1. The automatic detection and billing process greatly reduce the use of paper parking tickets. 2. Drivers can get real-time parking availability from the app. They no longer need to circle the blocks looking for parking, which reduces the emission and traffic congestion. The system not only effectively improves the management efficiency but also generates valuable data for the authority to make better parking policies. Other competitors such as geo-magnetic sensors fail to provide payment services and are still inefficient, inaccurate and labor-intensive. Marketing: By leveraging resources from the public and private sectors, the marketing campaigns include traditional media, social media, public relations events and promotions.
We develop the technology of High-Density Plasma Ceramic Coating(HDPCC),on the basis of keeping balance between environment protection and product quality. With brilliant appearance and good metallic luster texture, it satisfies the mechanical functions and appearances at the same time. This technology won the Red Dot Design Award and Taiwan Golden Torch Award in 2018.<br /> <br /> AM cool color motorcycle chain has excellent characteristics on anti-scratch, abrasion resistance and corrosion protection. Additionally, it can adjust color to fulfill customer's demands and various applications. <br /> <br /> With Brilliant appearance and good metallic luster texture, it not only satisfy the mechanical functions and appearances at the same time, but also it enhances the added value of products.
U5 provides features such as 12”HD touch screen, AR view system,which are beyond customer’s expectation. Besides, U5 has conducted crash-test of IDIADA at Spain to ensure its safety. Also, U5 has experienced extreme weather tests to ensure its durability. For engine design, U5 uses 1.6L N/A engine developed in cooperation with a number of international companies. The advantages of economic fuel consumption combined with dual VVT, and CVT transmission system have achieved both energy saving and perfect performance. THINK4.0 system is introduced into U5. It supports touch screen and connection of multiple brands of phones through simplified interfaces combined with settings of movies and videos, telephone service, driving safety and personalized system. In order to match the powerful product capability of U5, we used communication channels to make a best interpretation for its prospective high-tech/safety features/exterior design and created a large number of showroom traffic.
The innovative Full LED tail lamp is designed and manufactured by TYC for TRIMUPH ROCKET III limited-edition Motorcycle. The tail lamp meets ECE, SAE and JIS regulations. From traditional square outlook to a clean flowing line, the unique design exudes attitude, class and style from every angle. By using the specialized optical diffusive material, the tail lamp presents homogeneous illumination light guide effect with enhanced 3D multi-layer images. The premium state of light is designed to provide visual comforts and energy saving. It not only reduces glare but also saves nearly 50% of energy consumption comparing to the traditional halogen H4 bulb. The use of non-toxic materials and eco-friendly manufacturing is complied with RoHS and REACH regulation, which TYC is fully committed to Made In Taiwan high quality and international green energy standard.
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
Contemporary style lines, versatility of space, and well planned interior and exterior entertaining areas are at the heart of this latest design. The smaller sister to the successful FD85 motoryacht, the brand new Horizon FD77 maximizes interior volume with unique floor-to-ceiling glass sections that invite plenty of natural light and spectacular views into the salon, dining area, and on-deck master stateroom. Below deck, three additional staterooms including two VIPs echo the feeling of spaciousness while a window in the garage extends natural light into the beach club on this level. Available in a Skyline or Open Bridge version, the FD77 offers functional outdoor spaces that rival those found on 90ft-plus motor yachts. Side wingstations allow for improved visibility while docking and the bridge deck aft is spacious enough to accommodate a 16ft tender. A truly cutting-edge motoryacht with the amenities of a megayacht, the new Horizon FD77 is the ultimate yacht for owner operators.
V76 Flybrige is designed to deliver the finest cruising experience to owners who relish the trill of controlling their yacht from the fly bridge. Large signature main deck window lines running along each side provide a sleek, dynamic profile and plenty of natural light for the main deck saloon and dining area. Spacious exterior deck spaces on the fly bridge and aft deck allow plenty of space for relaxation and entertainment.Sliding doors lead from the aft deck to the spacious and light-filled single level saloon with relaxing and comfort furniture and a dining area. Crews are able to to access different areas from side decks to ensure privacy. This sleek and stylish yacht is joint designed by Kha Shing and English designer, Humphreys while the interior design of the yacht is a joint efforts from Kha Shing and Italian designer, Giorgia Drudi, With distributors in over 60 countries, we are able to implements and adapt different marketing strategies base on various markets worldwide.
V76 Flybrige is designed to deliver the finest cruising experience to owners who relish the trill of controlling their yacht from the fly bridge. Large signature main deck window lines running along each side provide a sleek, dynamic profile and plenty of natural light for the main deck saloon and dining area. Spacious exterior deck spaces on the fly bridge and aft deck allow plenty of space for relaxation and entertainment.Sliding doors lead from the aft deck to the spacious and light-filled single level saloon with relaxing and comfort furniture and a dining area. Crews are able to to access different areas from side decks to ensure privacy. This sleek and stylish yacht is joint designed by Kha Shing and English designer, Humphreys while the interior design of the yacht is a joint efforts from Kha Shing and Italian designer, Giorgia Drudi, With distributors in over 60 countries, we are able to implements and adapt different marketing strategies base on various markets worldwide.
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