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Sports and Leisure Industry
An Overview of
Taiwan Excellence Products
Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
The Tesoro star drag reels were designed with the latest technology and insight from the leading fishermen in the industry. The Tesoro features 6061-T6 machined aluminum frame, side plates, and spool as well as our MSS: Mechanical Stabilizing System for a zero flex platform keeping all key components aligned, and running smoothly. With its 17-4 grade, self lubricating, stainless steel helical cut gearing, and multi-disc Carbonite drag system bathed in Cal’s drag grease, this reel runs silent and smooth. The Tesoro star drag reels packs its strength and technology into 10 and 12 size reels. Both sizes contain five total corrosion resistant bearings that are bathed in TSI oil for the ultimate in free spool. The Carbonite drag system puts out a fish stopping 22lbs of drag. Both sizes of the Tesoro feature a high speed 6.2:1 gear ratio and 46” of line retrieve per turn of the handle.
Different from drones, there is a group of pilots addict to RC heli for fun and pro flight. Especially nitro helicopter, pilots enjoy this adorable speed, sound of the wind and smell of fuel smoke. Like most motor riders dreaming of Harley Motor, RC pilots also want to fulfill their dreams of flying “ALIGN T-REX 600XN”. After years of R&D, ALIGN finally make this new 50-Size nitro helicopter to be real. We make it an offer you can't refuse: lightweight, endurable and delicate designs. It features the new direct to swashplate servo and utilizes low CG FBL System to increase responsiveness and precision in 3D flight. The Engineered Narrow Body Design efficiently decrease gear abrasion and frame deformation in flight. By moving the engine forward to allow the fuel tank to be positioned in the center of the main shaft, CG keeps consistent as the fuel level changes during flight. T-REX 600XN innovative design will excite your inner soul to bring back your passion for nitro definitely!
Okuma Epixor XT spinning reels feature C40x carbon Torsion Control Armor construction reduce twist and torque and keeps the internal parts in perfect alignment, C40x is substantially stronger composite than standard graphite materials, lighter and more durable. - TCA: C40x carbon Torsion Control Armor reduces twisting - Multi-disc, Japanese oiled felt drag washers - 7BB+1RB stainless steel bearings - Quick-Set ant-reverse bearing - Precision machine cut brass pinion gear - Slow oscillation system for improved line lay - Corrosion resistant graphite body and rotor - CFR: Cyclonic Flow Rotor technology - Rigid metal handle design for strength - Machined aluminum, 2-tone anodized spool with LCS lip - Heavy duty solid aluminum bail wire - RESII: Computer balanced Rotor Equalizing System
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
Our advanced CXP Target Training Cycle gives you everything you need to attract more riders and make your group cycling classes a core part of their training regimen. Our console is specifically engineered for target training —whether you’re tracking watts, heart rate, RPMs, distance or calories —and includes a bright LED wrap that uses vibrant colors to tell the instructor and the rider if the rider is on track for their goals. Integrated programmable metrics help both instructors and riders make the most of every class, and a wide range of personal training programs offer plenty of ways for the enthusiast to train outside of class. Our high-design cycle includes a protected flywheel with magnetic resistance, ergonomics that mimic real outdoor riding,intuitive four-way adjustments with quick-touch operation, easy seat-tilt adjustment, a comfortably contoured seat and multi-position handlebars that keep both resistance adjustment and the rider’s water bottle at their fingertips.
AROPEC Tri-Slick series is made of repellent fabric which is weaved by super-stretch fiber with striped knitted structure. The strong knitted structure makes fiber durable and excellent resilience. Water repellent fabric surface increases decreases flow resistance and efficiently boost up swimming speed. Super-stretch spandex provides moderated compression pressure, fully cover and flexible. And spandex mesh at back provides fast sweat release. “Dynamic Band” is engineered by technical spandex with anti-slip fiber to holds garment in right position. With the revolution knitted technique, laser-cut on the edge and smooth transition to improve aerodynamics and muscle support. “Air Pad” supreme high density chamois supports the major pressure points and with its different thickness design provides comfort and highly protection while cycling. Its enhanced pinholes design for heat dispersal and super-stretch fabric provides better motion and comfort feeling.
The Paragon X included the Johnson Exclusive AirTrain Technology combines responsive air cushioning with 10 challenge programs to simulate real trail running. Intuitive controls can easily adjust speed and incline at the touch of a button, and the FitDisplay app with WeChat compatibility connects via Bluetooth to elevate the exercise experience with all the things that keep you moving. It is the only treadmill for trail running beginners and enthusiasts who want to take their training further at home. - AirTrain Technology Our exclusive design features an air cushion system beneath the deck that inflates along with preprogrammed changes in speed, incline and terrain based on 10 real trail running competitions across North America, Asia and Europe. And uou can even choose from grass, dirt, gravel and stone terrain settings to create a feel right for the way you like to run.
Supertex uses natural materials, health care, scientific and eco-technology to create new value for the products and launched their own brand in equestrian supplies. Besides displaying a full range products in the factory show room, Supertex also take part in equestrian trade show in Germany for international marketing and promotions. Different from the equestrian products on the market, most of them are not functional and featured. Supertex uses the moisture-absorbing and quick-drying knitted fabrics that have won the quality awards and the recycled fabric made from plastic bottles. The breeches are created with environmental protection, fashion, performance and features. By adding elastic material and designed by internationally renowned designers, it is the perfect engineering and creative presentation. It is not only environmentally friendly and innovative, but also provides customers with the best choices for fashionable clothing and equestrian sports.
The all-new ONE-TWENTY is the best all-rounder. This short travel trail bike (front 130 mm/rear 120 mm) is equally at home on long and demanding uphills as it is on energy-sapping straights as well as technical downhills and singletracks. The updated geometry and frame design gives the bike a very playful character, but it is still precise and lightning fast. Due to its low weight and fantastic power delivery, it is a hugely capable long distance bike. Equipped with a new oversized chain stay design, which increases the rear end stiffness of the frame dramatically and improves durability as well. The CF4 level carbon frame is around 400g lighter and impresses through increased stiffness and durability. The head tube angle has been slackened from 69 to 67.3 degrees, improving the descending skills of the ONE-TWENTY even further. The chain stays are 10 mm shorter resulting in a more playful bike which still offers the perfect balance between being a great climber and an agile trail bike
This premium level full-suspension bike is made for trail and enduro riding. The Trance SX E+ Pro features 140mm of Maestro rear suspension technology, 160mm travel in the front, and Giant’s SyncDrive Pro motor technology, delivering 360 percent tunable support. The lightweight yet strong ALUXX aluminum frame is seamlessly integrated with the updated 500Wh downtube EnergyPak. Connectivity can be managed with Giant’s new E-bike App, which offers navigation, health and fitness functionalities. And the RideControl ONE features user-friendly buttons that are easy to use and out of the way. High performance: Proven Maestro suspension and tunable SyncDrive Pro motor technology offer a high-performance trail riding experience. Connected: The Giant E-bike App with navigation, health and fitness functionalities keeps you connected. Integrated: Downtube integrated EnergyPak with 500Wh of capacity features a clean, out of the way design.
With all-in resources & know-how, Merida's brand new eONE-SIXTY embodies its ambition to surpass the most tested and awarded bike in Merida’s history, the “original” eONE-SIXTY which was created 3 years ago. . The goal: to re-shine what MERIDA is known for today: innovation, outstanding performance, new benchmark for dynamic and the design of electric assisted bikes -- Striking appearance from a super stiff, robust yet lighter new carbon frame Perfectly tuned geometry and low centre of gravity offer agile handling, maximum traction, comfort & playful normally feasible only from a non-assisted bike. Unique "THERMO GATE" guarantees optimum operating temperature for battery while "ENERGY GUARD" protects the super compact battery co-developed with Shimano & rattle proof, superfast, easy yet secure access more special features: internal clamp inside the downtube, space for water bottle, big tyre clearance, internal block system into head tube, etc.
This all-new high-performance Defy Advanced Pro is handcrafted with Giant’s Advanced composite and specifically engineered for endurance road riding. With the perfect blend of stiffness and compliance, it delivers a smooth, fast ride quality for your longest, hardest rides. Its innovative technologies include a Giant D-Fuse SL composite seatpost and Contact SLR D-Fuse composite handlebar,vspecially shaped cockpit components that work as a system to add compliance and reduce road shocks and vibrations. The framevis also integrated for disc brakes, with flat mounts and 12mm front and rear thru-axles, plus clearance for high-volume tires up to 32c. The oversized and tapered OverDrive 2 full-composite steerer tube boosts cornering precision, while the PowerCore bottom bracket (dropped 5mm from the previous generation Defy to compensate for larger tires) delivers precise handling and class-leading pedaling efficiency.
If you think tire still needs to do maintenance, then you are wrong. Kenda can help you with getting rid of these tiring works. We develop a new form of tire “Airless tire-K3003” which is the first airless tire sales in the Asia market, this airless tire can be used on the lawn mower, and it can prevent you to have a flat tire when you are driving. (1)Flexible spokes absorb the impact from road, providing well stability, high durability and excellent comfort. (2)With multi-directional pattern design and inner structure of tire, it provides maximum stability and durability. Airless tire has longer life than normal one. (3)K3003/4 is pretty convenient and will save you a lot of time. It can be setup directly without mounting equipment. (4)The products abide by the terms of regulation in EU, the ingredient of products use Low PAHs Level non-staining and environmentally friendly material. (5)Kenda Tire "K3003 AIRLESS" is already export to USA since 2019.
UNI 1001 classic seat provide customer-oriented service with attractive styling and comfortable request; moreover, it shows the innovative value of product and marking aspect by combining innovative green energy material also a great breakthrough for UNI AUTO. UNI 1001 could apply for SUV, bus, coach, MPV and use for household luxury sofa.With required international standard, it deepen the trust that our customer count on UNI ATUO. Taking customer point of view as beginning, we gather market research to figure out what is best for our customer.
V76 Flybrige is designed to deliver the finest cruising experience to owners who relish the trill of controlling their yacht from the fly bridge. Large signature main deck window lines running along each side provide a sleek, dynamic profile and plenty of natural light for the main deck saloon and dining area. Spacious exterior deck spaces on the fly bridge and aft deck allow plenty of space for relaxation and entertainment.Sliding doors lead from the aft deck to the spacious and light-filled single level saloon with relaxing and comfort furniture and a dining area. Crews are able to to access different areas from side decks to ensure privacy. This sleek and stylish yacht is joint designed by Kha Shing and English designer, Humphreys while the interior design of the yacht is a joint efforts from Kha Shing and Italian designer, Giorgia Drudi, With distributors in over 60 countries, we are able to implements and adapt different marketing strategies base on various markets worldwide.
V76 Flybrige is designed to deliver the finest cruising experience to owners who relish the trill of controlling their yacht from the fly bridge. Large signature main deck window lines running along each side provide a sleek, dynamic profile and plenty of natural light for the main deck saloon and dining area. Spacious exterior deck spaces on the fly bridge and aft deck allow plenty of space for relaxation and entertainment.Sliding doors lead from the aft deck to the spacious and light-filled single level saloon with relaxing and comfort furniture and a dining area. Crews are able to to access different areas from side decks to ensure privacy. This sleek and stylish yacht is joint designed by Kha Shing and English designer, Humphreys while the interior design of the yacht is a joint efforts from Kha Shing and Italian designer, Giorgia Drudi, With distributors in over 60 countries, we are able to implements and adapt different marketing strategies base on various markets worldwide.
The 65,000 DWT class semi-submersible deck cargo/heavy lift carrier is higher deadweight with more advance feature and complex specification compared to the “MV Blue Marlin” of the 56,500 DWT DCC of CSBC built. The special three tiers horizontally and three rows vertically of water ballast tanks are arranged with cargo deck area mainly, additional one gigantic forecastle deckhouse/compartment forward and two removable buoyancy towers abaft, consisting seventy six ballast tanks in total which determine the key performance of the vessel’s operations during loading/unloading and submerging/transit. Electric motors which help the carbon dioxide emission being reduced largely have been adopted. According to the sea trial results, the DCC has well demonstrated in all aspects to meet the requirement such as seakeeping, maneuvering, hydrodynamic performance etc. It shows that the DCC is second to none compared with other similar pier vessels and surely to be the pride of Taiwan excellence
The 65,000 DWT class semi-submersible deck cargo/heavy lift carrier is higher deadweight with more advance feature and complex specification compared to the “MV Blue Marlin” of the 56,500 DWT DCC of CSBC built. The special three tiers horizontally and three rows vertically of water ballast tanks are arranged with cargo deck area mainly, additional one gigantic forecastle deckhouse/compartment forward and two removable buoyancy towers abaft, consisting seventy six ballast tanks in total which determine the key performance of the vessel’s operations during loading/unloading and submerging/transit. Electric motors which help the carbon dioxide emission being reduced largely have been adopted. According to the sea trial results, the DCC has well demonstrated in all aspects to meet the requirement such as seakeeping, maneuvering, hydrodynamic performance etc. It shows that the DCC is second to none compared with other similar pier vessels and surely to be the pride of Taiwan excellence
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