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Sports and Leisure Industry
An Overview of
Taiwan Excellence Products
Trends in Taiwan’s Sports and Leisure Industry
The sports market is booming worldwide. In recent years, Taiwan’s sports and leisure supply chain and fitness center sector have been consistently on the rise. With the 2020 Tokyo Olympics in the offing, Taiwan’s sports and leisure industry is set to reap positive benefits. According to the Taiwan Institute of Economic Research, the output of the sporting goods manufacturing industry displayed double-digit growth of 17.26% from January to February 2019. Notably, at the recent 2018 World Cup, 32 countries used sports equipment from Taiwan. In 2019, Taiwan’s bicycle exports approached the NT$10 billion dollar mark, a new milestone in the sports and leisure industry.

In 2018, Taiwan achieved a total of US$1.94 billion in sporting goods exports, with an annual growth rate of 6.73%. Taiwan’s top three markets are the United States (43.84%), China (11.03%), and Japan (7.21%).
“In 2017, global fitness center memberships reached 174 million, and fitness centers generated revenues of US$87.2 billion worldwide. Total memberships are expected to reach 230 million by 2030.”
- International Health, Racquet & Sportsclub Association (IHRSA)
Made-in-Taiwan Jerseys and Football Cleats Dominate the World Cup
Major international events such as the Olympics and the World Cup and many star athletes use sports equipment that is Made in Taiwan. According to a report by CommonWealth Magazine, Taiwanese companies are the exclusive providers of a wide array of sports equipment, including badminton rackets, bicycles, soccer balls, athletic shoes and protective gear, generating revenues of nearly NT$500 billion.
Taiwan’s World-renowned Bicycle Industry Exports Hit the NT$10 billion Mark
In 2018, the total exports of Taiwan’s bicycle industry reached US$3.23 billion, an increase of 14.7%. From January to September 2019, total exports reached US$2.64 billion, an increase of 11% compared to the same period of the previous year. The main source of growth was high-value electric bicycles. Taiwan exported 234,000 e-bikes during this period, an annual growth rate of 111%. Total export revenues reached US$312 million, close to the NT$10 billion mark, an annual growth rate of 103%.

Europe and North America are the main markets for both e-bikes and conventional bicycles, with the European Union accounting for 50% of total exports, followed by the United States, accounting for 30%.
Global Sports and Leisure Industry Trends
The Global Sports Craze
According to the international survey agency Plunkett Research, total global annual revenues in the sports and leisure related industries is now US$1.5 trillion. The global sports and leisure industry has grown by 5.7% annually since 2005. At this rate, driven by the Tokyo Olympics boom, total revenues of the global sports and leisure industry has a chance of hitting the US$2 trillion mark by 2020.
Four Major Sports Technology Trends
  • Quantitative Data

    Wearable devices such as smart watches and smart bracelets can now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.

  • Virtual/Physical Integration

    Virtual/physical integration technology enhances athletic experiences, such accessing online road maps for real-world running, or experiencing 3D rides as an avatar on a bicycle cycling alongside other athletes from around the world.

  • Home Fitness

    Home fitness is one of the latest trends in sports. Consumers can purchase sports and fitness commodities online and have them delivered to their homes to enjoy workouts, rain or shine.

  • Gamification and Virtual Social Networking

    Excellent coaches, interactive screens, elastic cushioned mats and walls made of pressure-sensitive materials, LED lights, and sound effects are just some of the latest innovations in this field. Heartbeat and training data can be recorded throughout workout sessions, and game modes with sound and light effects make highly repetitive exercise movements interesting and motivational.

* Please see the booklet for relevant reference data.
Sports and Leisure Industry Video
Luxury Recommendation
Each set of the SMART BOX series contains 1 activity book and 1 manipulative toy. The most distinguish feature of the series is its 3-level learning-by-playing design: an introduction story, self-challenging tasks, and family table games. With years of experience in developing learning materials and educational toys, we are able to exceed ordinary toy manufacturers by providing children more beneficial learning experience while playing. To cope with the new digital era, we skipped traditional marking channels. SMART BOX went viral in one week because of experiential marketing: free samples for fans to share on FB pages, toy review videos by kids, and an exclusive webpage to elaborate product features. Such online and offline marketing strategy led to a success when launching this new product at TIBE 2017. SMART BOX was not only a big hit at TIBE, it was later introduced to Japan by Gakken, the largest educational publisher. SMART BOX is now also available in the States and Thailand.
The Tesoro star drag reels were designed with the latest technology and insight from the leading fishermen in the industry. The Tesoro features 6061-T6 machined aluminum frame, side plates, and spool as well as our MSS: Mechanical Stabilizing System for a zero flex platform keeping all key components aligned, and running smoothly. With its 17-4 grade, self lubricating, stainless steel helical cut gearing, and multi-disc Carbonite drag system bathed in Cal’s drag grease, this reel runs silent and smooth. The Tesoro star drag reels packs its strength and technology into 10 and 12 size reels. Both sizes contain five total corrosion resistant bearings that are bathed in TSI oil for the ultimate in free spool. The Carbonite drag system puts out a fish stopping 22lbs of drag. Both sizes of the Tesoro feature a high speed 6.2:1 gear ratio and 46” of line retrieve per turn of the handle.
The brand new GF63 debuts with its 15.6 ultra slim footprint and thin bezel with measuring less than 2kg in weight. Continuing MSI's gaming DNA and powerful performance, the GF63 carries up to 8th Gen. Intel Core i7 processor and GeForce GTX 1050Ti graphics, while lasting over 7 hours in battery life. The GF63 provides gamers a new choice of portable gaming firepower! Gamers can enjoy more immersive gameplay in an even more compact chassis. Nahimic3 with exclusive Audio Boost enhance in-game 3D surround sound and make finite control over your music, movies, and conference calls.<br /> Featuring its performance is the brushed aluminum cover decorated by the signature red dragon shield and a unique asymmetric dual-pattern underneath. The new aesthetic retains low profile while still flow the gaming blood. With optimization brought by the new MSI Dragon Center 2.0, the GF63 elevates the gaming experience. Thin, light, yet powerful, GF63 makes “portable gaming” more accessible than ever!
Okuma Epixor XT spinning reels feature C40x carbon Torsion Control Armor construction reduce twist and torque and keeps the internal parts in perfect alignment, C40x is substantially stronger composite than standard graphite materials, lighter and more durable. - TCA: C40x carbon Torsion Control Armor reduces twisting - Multi-disc, Japanese oiled felt drag washers - 7BB+1RB stainless steel bearings - Quick-Set ant-reverse bearing - Precision machine cut brass pinion gear - Slow oscillation system for improved line lay - Corrosion resistant graphite body and rotor - CFR: Cyclonic Flow Rotor technology - Rigid metal handle design for strength - Machined aluminum, 2-tone anodized spool with LCS lip - Heavy duty solid aluminum bail wire - RESII: Computer balanced Rotor Equalizing System
AROPEC Tri-Slick series is made of repellent fabric which is weaved by super-stretch fiber with striped knitted structure. The strong knitted structure makes fiber durable and excellent resilience. Water repellent fabric surface increases decreases flow resistance and efficiently boost up swimming speed. Super-stretch spandex provides moderated compression pressure, fully cover and flexible. And spandex mesh at back provides fast sweat release. “Dynamic Band” is engineered by technical spandex with anti-slip fiber to holds garment in right position. With the revolution knitted technique, laser-cut on the edge and smooth transition to improve aerodynamics and muscle support. “Air Pad” supreme high density chamois supports the major pressure points and with its different thickness design provides comfort and highly protection while cycling. Its enhanced pinholes design for heat dispersal and super-stretch fabric provides better motion and comfort feeling.
1.BUILD YOUR HEALTH CYCLE R01 creates an exercise mode that takes the user's motivation as the main axis. With exclusive power supply system provided, its Personal e-Coach not only feedbacks the resistance changes to the users during workout, but also offers an endless energy cycle which is also your health cycle. 2.COMPREHENSIVE WOKOUT R01 enables the users to have 80% of the muscle masses worked effectively but also increases the physical synchronization and the body coordination after moving with a full range of motion. 3.EXCLUSIVE RESISTANCE SYSTEM R01 can directly adjust the resistance changes to meet the torque accuracy within ±3% with the difo patented system integrated. Also, it can greatly improve the response time of the resistance changes which is one thousandth of the traditional magnetic brake offers. 4.SIMULATE THE EXPERIENCE ON THE REAL WATERWAY R01 creates a rowing experience with more realistic and smooth feelings by means of the ultra-smooth belt driving system which enables you to feel like rowing outdoors. 5.BURN FAT EFFICIENTLY With full body of muscle masses worked simultaneously, rowing can burn up more than 600 calories per hour within a tolerable intensity. As compared to other single muscle group of fitness equipments, R01 won't cause sports injuries under the same intensity.
GR7 is a true indoor cycles created for people who want a more inspiring, motivating, engaging way to ride. Thoughtfully designed GR7 is precision-engineered to bring the feel of real road cycling. ? Rear-drive design and ergonomic handlebars, seat and pedals bring the feel of real road cycling to indoor environments ? Magnetic resistance system provides instant, smooth adjustments to challenge ? Adjustable handlebars, seat and pedals make it easy for users of all sizes to find a comfortable riding position ? LCD console offers unique Glow Ride lighting system that lead riders through three different phases of riding to simulate road cycling ? FitDisplay mobile app connects to the cycle via Bluetooth to provide entertainment, motivation, workout tracking and more. Beat program coaches you through resistance changes in sync to your favorite music, Virtual Active gives you the chance to explore exotic locales, and competition programs let you race friends and unlock reward points.
The BLE-XFG GBB pistol is a very user-centric product which has ergonomic designs, user-friendly mechanisms and has following features:<br /> 1. Embossed slide with texture finish.<br /> 2. Compact, clean squared, modern designed figure and profile.<br /> 3. Ambidextrous Slide and Magazine Catch, friendly to both-handed users.<br /> 4. Interchangeable Grip Backstraps for all hand sizes and easy fits.<br /> 5. A second Safety mechanism for double safety.<br /> 6. Real Slide action to simulate real shooting experience.<br /> 7. Luminous Sights enables the user to fire in the dark.<br /> 8. M1913 Tactical rail for greater flexibility in accessory combination<br /> 9. Metal Slide and polymer frame, a perfect combination of reliability and agility.
The all-new ONE-TWENTY is the best all-rounder. This short travel trail bike (front 130 mm/rear 120 mm) is equally at home on long and demanding uphills as it is on energy-sapping straights as well as technical downhills and singletracks. The updated geometry and frame design gives the bike a very playful character, but it is still precise and lightning fast. Due to its low weight and fantastic power delivery, it is a hugely capable long distance bike. Equipped with a new oversized chain stay design, which increases the rear end stiffness of the frame dramatically and improves durability as well. The CF4 level carbon frame is around 400g lighter and impresses through increased stiffness and durability. The head tube angle has been slackened from 69 to 67.3 degrees, improving the descending skills of the ONE-TWENTY even further. The chain stays are 10 mm shorter resulting in a more playful bike which still offers the perfect balance between being a great climber and an agile trail bike
The TIME WARP TT is the new weapon for Bahrain-MERIDA when racing against the clock, faster and lighter than ever before. While keeping the strong points of the former WARP TT bike, which was successfully won Taiwan excellence GOLD award, TIME WARP TT has been fundamentally redesigned. Pushing the limits of UCI’s legality and manufacturing, all the cables run completely internally, from the new full carbon cockpit to the brakes and derailleurs. The front- and rear brake are entirely covered for reducing unwanted turbulences. MERIDA designed cockpit has a one-piece carbon design taking advantage of the UCI’s 3:1 rule cancellation. Its cross-sections are as slim as possible providing the best compromise of aerodynamic and stiffness. TIME WARP TT redesign offers an overall advantage of 9 Watt and a weight saving of 400g compared to the old bike. TIME WARP TT has an integrated storage compartment, that offers space for an inner tube, CO2 cartridge or mini tool.
(1)The new KENDA Booster K1227 is a World Cup proven XC race tire that is aggressive enough to push traction to new limit. It's also one of the fastest and lightest XC tires on the market. (2)The Booster utilizes a newly developed race compound that is fast and grippy, especially on dry, loose over hard and rough and rocky terrain. (3)Combines the best of both worlds and is your first choice when looking for the perfect race tire. (4)It is available with KENDA’s lightest casing Tubeless Race, and with added sidewall protection Sidewall Casing Technology. (5)The first choice for the UCI World Class cycling team: Bianchi MTB Team and Norco Factory Racing. It also took leading positions in new designs among the top bicycle brands. (6)With KENDA worldwide distributor strategy, K1227 will be promoted to these main markets–Taiwan, China, Asia, Australia, New Zealand, USA and EU. (7)With multiple marketing channels, K1227 available in various sizes, full line will be completed in 2019.
Carbon fiber reinforcement plastic(CFRP) wheels are not only outstanding looking but also fuel efficient, long service life, and suitable for all car brands and models, with high commercial value. In response to global warming, the weight reduction of automotive components has become a major development trend of international automakers.CFRP is light in weight and has excellent high specific strength and specific modulus. Replacing traditional aluminum alloy with CFRP can reduce weight by more than 30% without losing its mechanical properties, improving fuel efficiency and Maneuverability. To achieve environmental protection requirements such as lightweight components and energy saving and carbon reduction. The new materials and technologies introduced in this project improve the structural strength, impact resistance, temperature resistance, service life, and weight reduction benefits of the product. Make the products meet the strict specifications and user requirements.
Contemporary style lines, creative interior spaces, tremendous interior volume, and flexible cruising speeds – these are the core features of the new Horizon FD87 fast displacement motoryacht. The FD87’s exterior and interior layouts were designed to take full advantage the volume provided by her 23’2” beam, with separate areas for entertaining, relaxing, and enjoying the surroundings. A total of five en suite guest staterooms are on board -- a full-beam, on-deck master stateroom and four guest staterooms below deck – as well as crew quarters just forward of the engine room. The FD87 is a truly advanced, mid-range motoryacht that incorporates cutting-edge design with functional living and entertaining spaces that are comparable to most 100+ yachts.
Contemporary style lines, creative interior spaces, tremendous interior volume, and flexible cruising speeds – these are the core features of the new Horizon FD87 fast displacement motoryacht. The FD87’s exterior and interior layouts were designed to take full advantage the volume provided by her 23’2” beam, with separate areas for entertaining, relaxing, and enjoying the surroundings. A total of five en suite guest staterooms are on board -- a full-beam, on-deck master stateroom and four guest staterooms below deck – as well as crew quarters just forward of the engine room. The FD87 is a truly advanced, mid-range motoryacht that incorporates cutting-edge design with functional living and entertaining spaces that are comparable to most 100+ yachts.
The 65,000 DWT class semi-submersible deck cargo/heavy lift carrier is higher deadweight with more advance feature and complex specification compared to the “MV Blue Marlin” of the 56,500 DWT DCC of CSBC built. The special three tiers horizontally and three rows vertically of water ballast tanks are arranged with cargo deck area mainly, additional one gigantic forecastle deckhouse/compartment forward and two removable buoyancy towers abaft, consisting seventy six ballast tanks in total which determine the key performance of the vessel’s operations during loading/unloading and submerging/transit. Electric motors which help the carbon dioxide emission being reduced largely have been adopted. According to the sea trial results, the DCC has well demonstrated in all aspects to meet the requirement such as seakeeping, maneuvering, hydrodynamic performance etc. It shows that the DCC is second to none compared with other similar pier vessels and surely to be the pride of Taiwan excellence
The 65,000 DWT class semi-submersible deck cargo/heavy lift carrier is higher deadweight with more advance feature and complex specification compared to the “MV Blue Marlin” of the 56,500 DWT DCC of CSBC built. The special three tiers horizontally and three rows vertically of water ballast tanks are arranged with cargo deck area mainly, additional one gigantic forecastle deckhouse/compartment forward and two removable buoyancy towers abaft, consisting seventy six ballast tanks in total which determine the key performance of the vessel’s operations during loading/unloading and submerging/transit. Electric motors which help the carbon dioxide emission being reduced largely have been adopted. According to the sea trial results, the DCC has well demonstrated in all aspects to meet the requirement such as seakeeping, maneuvering, hydrodynamic performance etc. It shows that the DCC is second to none compared with other similar pier vessels and surely to be the pride of Taiwan excellence
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