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About NEXGEN Mediatech Inc.

CHIMEI brand was added to the Group. The B2C business was developed for globalized operations through Nexgen Mediatech Inc., a company 100% owned by Chi Mei Corporation, and has registered in more than 70 countries worldwide. As for the brand positioning strategy, CHIMEI has remained committed to maintaining a high price-performance ratio, in line with the brand philosophy of providing “fine but inexpensive products.” This philosophy is embodied in the design of all CHIMEI products. Besides such flagship products as LCD/LED TV, LED luminaries and Home appliances, the B2C consumer products and social welfare services available under the CHIMEI brand include frozen foods, coffee, hospitals, museums, creative cultural items, and eco-friendly products. Known for the distinguished image of happy brand, CHIMEI has become an upscale brand and also a leading Superior Brand in Taiwan, gaining the largest market and mind share domestically in just a few years since launching its own brand.

http://www.chimei.com.tw