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RGB DDR5 Gaming Memory
Industry type:PC and software
Product model number:LANCER NEON
ADATA Technology Co., Ltd.
award 3

The XPG LANCER NEON DDR5 memory module is the world's first environmentally friendly RGB gaming memory module. It features an industry leading 60% illuminated RGB area and is made of 50% eco-friendly PCR materials, reducing carbon emissions by 72.5%. An IMR process further reduces environmental impact. This product also features an exclusive PCB heat dissipating coating that reduces heat by 10%. The LANCER NEON is the only memory module on the market to utilize this PCB (printed circuit board) thermal coating technology that not only insulates components but also dissipates heat. Its exterior uses an IMR process, which improves the product’s overall presentation while reducing environmental impact during production. The use of environmentally friendly recycled PCR plastic effectively reduces carbon emissions and lessens the burden on the environmental. FSC-certified paper is used for product packaging combined with recycled inner trays, significantly reducing packaging plastic.

http://www.adata.com

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About ADATA Technology Co., Ltd.

ADATA Technology is the world's second-largest manufacturer of DRAM memory and branded solid state drives, ranking 19th among Best Taiwan Global Brands. ADATA's main product lines include memory modules, ssds, other consumer-grade products, and industrial solutions. The company has also branched into electric vehicles, AI AMR robots, and gaming with its XPG brand. ADATA’s products have garnered wide international acclaim over the years including iF Design, Red Dot Design, and Taiwan Excellence awards. ADATA has also been honored for its commitment to employee welfare and corporate social responsibility, including with “Great Place to Work Certification™” for its Taiwan, US, and Brazil offices as well as the “Best Workplaces in Asia™,” “Best Workplaces in Greater China™,” and “Best Workplaces in Taiwan™” awards. The hummingbird is ADATA's brand mascot. It represents the company's agility and efficiency as well as its pursuit of innovation and commitment to creating a more colorful life.

http://www.adata.com

The new logo conveys a more modern design that represents consistency, while retaining the foundation of ADATA’s technical background with the traditional corporate color in blue. The hummingbird incorporates key design elements that reflect ADATA’s culture, vision for the future and their commitment to becoming a global brand. The hummingbird’s agility suggests that ADATA is highly responsive to market and consumer demands; its swiftness demonstrates leading innovation and productivity in the industry; its exploring nature signifies ADATA’s determination to pursue all possibilities; the color and modern design reflect the exciting and dynamic characteristics of the ADATA brand.

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