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Industry type:PC and software
Product model number:LANCER
ADATA Technology Co., Ltd.
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The XPG LANCER series offers impressive DDR5-7200MT/s speeds, significantly enhancing data transmission performance in computer systems. It supports Intel XMP 3.0 and AMD EXPO, and comes in 16GB/32GB options. The module features dynamic RGB lighting effects controlled by up to 5 sets of control circuits, each with 2 RGB LEDs, allowing for precise customization. Users can easily configure unique lighting effects using the XPG PRIME lighting control software, creating a personalized PRIME ecosystem. Additionally, it is compatible with major motherboard manufacturers' lighting control chips.

The XPG DDR5 LANCER gaming memory module inherits the minimalist design of the DDR4 D50, featuring a 2mm-thick aluminum heat sink that combines extreme speed with visually stunning RGB lighting effects. ADATA embraces environmental sustainability by utilizing a common base design for the LANCER series, minimizing unnecessary waste from excessive design variations.


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About ADATA Technology Co., Ltd.

ADATA Technology is the world's second-largest manufacturer of DRAM memory and branded solid state drives, ranking 19th among Best Taiwan Global Brands. ADATA's main product lines include memory modules, ssds, other consumer-grade products, and industrial solutions. The company has also branched into electric vehicles, AI AMR robots, and gaming with its XPG brand. ADATA’s products have garnered wide international acclaim over the years including iF Design, Red Dot Design, and Taiwan Excellence awards. ADATA has also been honored for its commitment to employee welfare and corporate social responsibility, including with “Great Place to Work Certification™” for its Taiwan, US, and Brazil offices as well as the “Best Workplaces in Asia™,” “Best Workplaces in Greater China™,” and “Best Workplaces in Taiwan™” awards. The hummingbird is ADATA's brand mascot. It represents the company's agility and efficiency as well as its pursuit of innovation and commitment to creating a more colorful life.


The new logo conveys a more modern design that represents consistency, while retaining the foundation of ADATA’s technical background with the traditional corporate color in blue. The hummingbird incorporates key design elements that reflect ADATA’s culture, vision for the future and their commitment to becoming a global brand. The hummingbird’s agility suggests that ADATA is highly responsive to market and consumer demands; its swiftness demonstrates leading innovation and productivity in the industry; its exploring nature signifies ADATA’s determination to pursue all possibilities; the color and modern design reflect the exciting and dynamic characteristics of the ADATA brand.

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