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◎Taiwan Ocean as the main creative concept
◎No celebrities endorsement as the other brands did always
◎premium eye-glasses stores
Just like the slogan of the PEGAVISION Muriel Eye series “The bright eyes in the ocean”. We want to deliver the message about the relationship between contact lenses and most important element on earth: water. Colorful and various marine creatures symbols the color and lenses patterns we specially designed, and the purity of ocean symbols the comfortable feeling of our products.
Unlike all the other contact lenses brands did, we do not ask any celebrity as our endorser, but more focus on the unique story itself, and the unique packaging, patterns, and pure feelings, etc. The model we chose specially emphasized on the visual and story integrity, but not how famous she is. The costume design, makeup and the way of photo shooting all we try to do them differently, in order to let our consumers feel the uniqueness of the Pegavision Muriel Eye Series.
This series we also try different channel strategy. Not sell in our own direct channels but also not for traditional eye-glasses stores. We select premium eye-glasses stores as our partners.
About PEGAVISION Corporation
PEGAVISION was founded in 2009. It is a joint venture of Pegatron Corporation and Kinsus Corporation. The major business of this company is manufacturing and sales of soft contact lenses and other ophthalmic medical devices.
The company has a brilliant technical and management team, with the management philosophy of brightening vision for consumers. It is pursuing enterprise growth by moving from high tech 3C electronic industry to advanced medical devices.
The company has a first class equipment design team. This team developed an advanced, fully automated production line from the feed of raw materials to the fully processed contact lenses. The core manufacturing process is controlled by computer servers, allowing the company to make product with consistent good quality.
PEGAVISION is a brand always think and act out of the box. We're always looking for innovative solutions to satisfy different kinds of needs about contact lens. PEGAVISION believes, each one of our consumers is unique and different. We also want to see everyone of their uniqueness and want the uniqueness been seen by the others. Therefore, we want our customers to feel brand new and unique experiences from all aspects, and also matching their sense of beauty or ways of life in a new era. For people who choose PEGAVISION, we also believe you are someone full of confidence and believe in yourself as an unique individual. You always appreciate different kinds of beauty and uniqueness with miles of heart, and express your own individuality to the world while been seen at the very first sight.