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TO NOTE PRO Mushroom Hole Notebook
Industry type：Fashion
Product model number：TO NOTE Colour / TO NOTE PRO
YOW!Design Inc.
TO NOTE, the notebook brand designed and made in Taiwan, is known for its ease of use as well as free and easy assembly. The brand is conceptualized from scratch with a novel design identity, name and brand positioning.
TO NOTE PRO boasts a patented Y-shaped feature that retains the defining versatility of mushroom holes as well as improving on the protruding discs. The hard cover is divided into two: the inner cardboard is attached to the discs which allows the user to hold with one hand; the outer cardboard covers part of the discs to reduce the chances of damaging other items while being carried in a bag. Together they conceal the discs and enable the notebook to lie at a complete 180 degrees or to be held with one hand.
As for accessories, the stone paper folder is known for its silky smooth and durable paper surface that is water resistant and also easy to write on. The one-sided clip is used to close and fix the folder, which provides the TO NOTE PRO with a lightweight storage solution.
About YOW!Design Inc.
YOW!Design is a prominent, award-wining, multi-disciplinary and multi-cultural design office offering a wide spectrum of design services to companies aiming to create new visions, brands, products/services and communication activities or to re-define their existing ones. The diverse background of our in-house designers spanning from the areas of strategic product innovation to industrial / graphic design and sales/communication, gives the capability to approach each project through different perspectives, skills and experiences to offer total solutions to our clients.
At YOW!design not only do we provide B2B services to our clients but we also have direct B2C experience. By having successfully launched our own products and brand (www.urbanprefer.com), our team has invaluable first hand experience on envisioning, designing, running and communicating a brand.
The raised portion on the side of a typical notebook causes inconvenience when taking notes or for storage. The order of pages also means the user cannot preserve the complete page should he decide to tear it out; While it is a hassle to readjust page order and unfasten typical foolscap booklets; By studying the various user feedback we received, we hope to enhance the user experience of the binding ring, already in place for 70 years. We want to simplify a complicated process allowing the user to add or remove pages easily and enjoy the experience of taking notes, discovering new ideas with freedom and creativity. This culminated in the creation of TO NOTE. TO NOTE means “do make notes” and also “TO KNOW”. It highlights the brand’s knowledge of users preference; The logo design is created by merging the binding ring exterior with the idea of an “inspiration fountain”, showing the brand’s core value of being simple yet able to adapt the different user preferences.
