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Date published 2019-04-27


Ho Chi Minh City, April 27th 2019 - Within the framework of Taiwan Excellence 2019 campaign, Taiwan Excellence Pop-up Store officially returns to Ho Chi Minh City with the participation of 15 outstanding brands from Taiwan. This event is one of Taiwan Excellence's activities series that will take place this year, with the purpose of promoting its image, as well as introducing Taiwanese cutting-edge brands and products to Vietnamese people. Taiwan Excellence Pop-up Store will take place from April 27 to May 1 at Saigon Centre.


15 displaying brands in Taiwan Excellence Pop-up Store 2019 are from consumer-friendly sectors and industries such as smart home appliances, sports and healthcare, information technology, education and entertainment. These are all integrated innovative technology products, with the ability of bringing more comfortable and convenient life to consumers, which were honored with the prestigious Taiwan Excellence Award, the initiative of The Bureau of Foreign Trade (BOFT), Ministry of Economic Affairs (MOEA).


Apart from the familiar brands in previous campaigns such as ASUS, FECA, GreenE, Horien Eye Secret, Tokuyo, etc. Taiwan Excellence Pop-up Store this year welcomes new names like Her Sheng Chang, Gigo, Annie's Way, contributing to the increase of diverse fields and products introduced to consumers. By holding the exhibition space at one of the most crowded shopping centers in the city center area, Taiwan Excellence campaign hopes to reach and improve living quality of more Vietnamese families.


Meanwhile, Taiwan Excellence shop at Crescent Mall was officially reopened after the upgrade and expansion period, in response to the increasing demand of Vietnamese consumers with the products that meet the quality and intelligence need but still ensure the aesthetic value. Taiwan Excellence shop was opened with the aim of offering more options in terms of trading locations, where reputable Taiwanese brands gathered, saving customers’ time as they do not have to visit each brand’s dealership.


“Taiwan Excellence campaign in Vietnam is showing its success when we recognize the most enthusiasm ever from consumer for Taiwanese original products. Annual events like Taiwan Excellence Pop-up Store are great opportunity for us to support Taiwanese businesses to access to Vietnamese market and vice versa, Vietnamese consumers also approach and better understand the diversity of industries serving human lives. Since Taiwan Excellence shop in Vietnam has just reopened, I hope and encourage people to spend time on visiting shop and have themselves the most realistic experience of breakthrough technologies on Taiwanese products", Mr. Keven Cheng, Director of Representative office in HCMC shared.


According to the 2017-2018 Global Competitiveness Report of the World Economic Forum (WEF), Taiwan's economy ranked 15th globally and 4th in Asia. Taiwan is also the fourth largest investment partner, the fifth largest trading partner, the sixth largest tourist market to Vietnam.


Cutting-edge products appear at Taiwan Excellence Pop-up Store 2019


-       Annie’s Way

Annie’s Way 2018 Silver Oxide Skin Friendly Mask Series include Silver Oxide which generates the benefit of natural antibacterial & natural preservative effects greatly improve products' skin-friendly capability and bring ultimate skin care and delicate using sensation to customers. These series consist of 3 product lines, namely Jelly Mask, Fantasy Land and Bubble Tea Mask, which solve customers’ skin sensitivity problems and brighten the skin, providing supreme, mild, gentle and delicate care to the skin.


-       Her Sheng Chang

Bubblingplus Surprise bottle can change the taste of any beverage, infusing gas and liquid in 1 minute, instantly enhancing the goodness of the drink. It can also change the texture of the drink, turning it gentler and more defined, by blending a variety of flavorful gases, the molecular bubbles of the beverage creating gentle, mellow taste instantly. This bottle returns drinks to their primitive deliciousness, allowing consumers to enjoy without worrying of additives and sugar intake. The portable and slender design allows consumers to enjoy the savory pleasure of fresh bubbles anytime, anywhere.


-       Gigo

Robotic Workshop can be used as tool for learning at home and school classes by both children and their parents. With Gigo’s new innovative and genius robotic creation systems, consumers will be using light sensor, touch sensors, ultrasonic sensors, servo motors, a core smart controller that act as the brain and direct link to tablets from where kids will program their creations. Included parts will enable consumers to construct all kinds of models. The graphical programming user interface is provided by GigoBlockly that is easy to use, in addition it can sync with the corresponding program syntax (JavaScript) at the same time to provide a more knowledge background and inspiration for learning.


-       Tokuyo

Stylish appearance designed massage chair JC-730 uses microfiber, and is equipped with advanced functions such as sleep-aids, and calf massage that can be adjusted. The chair is also integrated with ZeroGravity weightless technology that also offers smooth and relaxing experience. Users are wrapped by 360 degree air pressure and experience hand alike massage, of which scope can be adjusted, with the 4D technology massage and nice heat function for waist, hand, back and foot.


-       Thermaltake

The IRIS Optical RGB Gaming Mouse uses the powerful PIXART PMW-3325 optical sensor: up to 5,000 DPI provides superior accuracy and precision gaming. Players can adjust the sensitivity immediately with the durable gaming grade switches with a lifespan of up to 20-million clicks for long-lasting gameplay. With a right-handed ergonomic and lightweight design, the IRIS Optical RGB provides long-lasting comfort during periods of long play. The two-zone 16.8 million of true RGB color enhances gaming interaction. The device also has 6 programmable buttons, allowing players to use between different computers.


About Taiwan Excellence

The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected as winners of specific Taiwan Excellence Awards based on outstanding R&D, design, quality, marketing and Made-in-Taiwan merits. Initiated by the Bureau of Foreign Trade in 1992, Taiwan Excellence has gain recognition in over 100 countries worldwide.


Taiwan Trade Center, Inc. (TAITRA) Representative Office in Ho Chi Minh City:

Telephone: +84-28-3939 0837; Email: hcmcity@taitra.org.tw

Media Relations:

Ms. Hoang Phuong; Telephone: +84-868-608-203; Email: hoangphuong.nguyen@ogilvy.com

For further information, please visit:

http://www.taiwanexcellence.com.tw/vn/ and www.facebook.com/TaiwanExcellence.vn

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