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Hanoi, June 29th, 2017 – Today, Taiwan Excellence – the international campaign sponsored by the Bureau of Foreign Trade (BOFT), Ministry of Economy of Taiwan (MOEA), and organized by the Taiwan Foreign Trade Development Association (TAITRA) with the aim of introducing and promoting Taiwanese Excellence Award-winning products in developing markets – is officially embarking its 8th year of promotion in Vietnam. Inheriting the fruits of the past eight years in Vietnam, Taiwan Excellence 2017 promises to feature products and technologies that have been distinguished with “Taiwan Excellence Award” from 53 brands covering multifaceted fields, ranging from ICT, home appliances, health care & fitness, and transportation to Vietnamese consumers.

 

Fostering Vietnam – Taiwan friendship and trade relations

Throughout 7 consecutive years’ promoting Taiwanese prestigious brands in Vietnam, Taiwan Excellence has extensively and comprehensively reinforced and intensified the cooperation relationship between Vietnam and Taiwan. Taiwan is currently Vietnam's fourth largest source of foreign direct investment out of 116 countries and territories investing in Vietnam. By May 2016, Taiwan has 2,526 projects in Vietnam with the total registered capital of $31.2 billion. Also, 73,7% of Taiwan’s total exports were delivered to Asian trading partners. With such potential, Vietnam – Taiwan economic and cultural cooperation will continue to flourish and generate benefits for both sides in the upcoming years.

 

Thanks to the achievements from the two countries’ relationship in general and Taiwan Excellence’s own efforts, its campaign has officially announced its 8th launch in Vietnam. With the mission of celebrating “the gifts” that will always impress Vietnamese people in every occasion, the campaign will be powered by a series of activities and programs in both Hanoi and Ho Chi Minh City, to give Vietnamese consumers the opportunity to personally experience Taiwan’s superior quality products.

 

“In response to the substantial support of Vietnamese consumers, this year Taiwan Excellence has aspired to highlight the distinctive characteristics of Taiwan Excellence Award-winning products – which are impressive in every aspect (R&D, design, quality, marketing and manufacturing), yet so friendly and useful for Vietnamese consumers to buy as gifts for themselves or their loved ones. That is the whole idea of our umbrella theme in the 2017 campaign: “Taiwan Excellence – The gifts that always impress you”. Through this campaign, we also hope that Taiwan Excellence can contribute to bolstering Vietnamese – Taiwan bilateral relationship in economy, culture, education, and community.” – Mr. Richard R. C. Shih, Representative, Taipei Economic and Cultural Office in Vietnam remarks.

Various selections for Vietnamese people when choosing presents in any occasion

In this eighth year launching in Vietnam, Taiwan Excellence 2017 brings a wide range of products from 53 brands in various sectors, proudly representing Taiwanese innovation and creativity.

 

Taiwan Excellence 2017 Experiencing Zone Highlights

ICT

• Acer
•  
• ASUS

The ASUS Designo Curve Monitor is the largest curve screen LED TV in the world with VA (vertical alignment) technology.

Home appliances

• CAESAR

Wall Mounted Lavatory Sink LF5024 + EH660 features elegant style with modern design lavatory and waterproof material and space-saving designed cabinet.

Health care & fitness

• JOHNSON

JOHNSON treadmill 8.1T not only bring you a healthy and active lifestyle but also allow you to experience the immersive interactivity and breathtaking footage of Virtual Active on your home television set with the Passport system.

• MiaCare

MiaCare acne patch can absorb the pus of acne, which promotes acne to heal faster. In addition, it makes acne becomes invisible and prevent from bacteria contamination

Transportation

• Transcend

The DrivePro™ 50 Car Video Recorder is in extremely compact size with built-in G-Sensor that detects the impact and instantly trigger emergency recording mode.

 

Minh Hang – a familiar face that have been at the heart of campaign throughout the years

In her third year of companionship with Taiwan Excellence, singer-actress Minh Hang has not only act as Brand Ambassador but also a “family member” who understands and represents Taiwanese top brands at her best. As a bridge of the campaign to Vietnamese consumers, she proudly shares that: “From “Excellent Lifestyles” to “Everyday Hero” and this year’s theme - “The Gifts that always impress you”, Taiwan Excellence has amazed me with its endless creativity and unexpectedly smart features of the products. Being the Brand Ambassador, I am very blessed to be exposed to multiple high-tech products from Taiwan, so I wish to share this experience to other Vietnamese and let them spread the meaningful message to every corner of the country.”

 

Taiwan Excellence Experiencing Zone in Hanoi

Right after the ‘Taiwan Excellence Launching Press Conference’, a series of events entitled Taiwan Excellence Experiencing Zone will be held respectively in order to offer consumers the opportunity to experience Taiwanese products themselves. The first activity of this experiencing event series will occur at AEON Mall (27 Co Linh Street, Hanoi) on June 29th.

 

Attending the events, apart from the chance to explore and experience advanced and innovative Taiwanese products, visitors can participate in the impressive interactive introduction sessions, a series of entertainment and interaction activities with Minh Hang, as well as the big lucky draw with attractive prizes.

 

About Taiwan Excellence

The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 100 countries.

 

Sponsored by Bureau of Foreign Trade (BOFT), MOEA

The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, the BOFT's role and position have been adjusted regularly to meet the needs of the ever changing international economic and trade environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, the BOFT continues to commission TAITRA for various critical government projects relating to business, trade and investment, while promoting Taiwan internationally.

 

Organized by Taiwan External Trade Development Council (TAITRA)

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies