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MANILA, Philippines -- 8 June 2018 – Exciting brands and fun activities await at the first-ever Taiwan Excellence Day in SMX Aura Convention Center in Taguig. The program aims to promote Taiwan as the Asian economic powerhouse’s vibrant image, culture, brands, and industries to enhance awareness and business cooperation with Philippine consumers and partners. Taiwan Excellence’s first event for 2018 also marks the campaign’s 5th year in the country. 

Organized by The Taiwan Bureau of Foreign Trade, Ministry of Economic Affairs, and the Taiwan External Trade Development Council (TAITRA), Taiwan Excellence Day kicks off with a forum entitled “Smart Technology, Smart Living.” The program gathers key industry players and thought leaders on tech-driven lifestyles. They discuss and promote the use and integration of technology in the everyday lives of Filipinos, addressing the needs and demands of an increasingly digital society. 

The brand representatives present ingenious communication and connectivity solutions for households, offices, and businesses. ASUS launches their new ROG notebooks, premium notebook devices, and latest additions to their smartphone line-- the Zenfone 5 and Max Pro (M1). Atop Technologies, Inc., highlight their 3G/4G  Internet of Things Gateway to connect and remotely supervise multiple field devices. D-Link brings their latest product line for consumer, Small and medium businesses and Surveillance Business. Lastly, Gigabyte showcases their 300-series chipset & Gaming Series, which includes the Z370, H370, B350 Aorus motherboards for action-packed gaming. 

Guests can also look forward to a special dance performance by Billy Crawford and an outstanding mini concert by Yeng Constantino. Hurry as happy hour, raffle draws and exclusive prizes await! For more information, check out taiwanexcellence.ph or facebook.com/TaiwanExcellence.ph/.

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About Taiwan Excellence

The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All Products carrying this symbol have been selected for specific Taiwan Excellence Awards, based on their excellence in design, quality, marketing, Taiwanese R&D, and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 102 countries.

Organized by Bureau of Foreign Trade (BOFT), MOEA

The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, the BOFT's role and position have been adapted regularly to meet the needs of the ever-changing international economic and trade environments. BOFT guides and works with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities, both internationally and domestically. Having worked closely with TAITRA for several decades, BOFT continues to commission TAITRA for various critical government projects relating to business, trade, and investment, while promoting Taiwan internationally.

Implemented by Taiwan External Trade Development Council (TAITRA)

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, quasi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers in strengthening their international competitiveness and in dealing with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.