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Date published 2018-08-29

Hanoi, August 29th 2018 – Today, Taiwan Excellence – the international campaign organized by the Bureau of Foreign Trade and Taiwan External Trade Development Council (TAITRA) has held a Press Conference at JW Marriott Hotel Hanoi, through which showcases products honored by Taiwan Excellence 2018 in Hanoi market. With the mission of setting a new standard of innovation, Taiwan Excellence this year presents cutting-edge products and solutions from 57 brands focusing on smart technology fields including Information & Communications Technology, Smart Living, Sport and Healthcare.


Taiwan Excellence 2018’s strategy focuses on breakthrough products. This is shown through the list of honored products which owned remarkable improvements this year: not only following but also leading the latest technological trend in the world.


In the framework of Taiwan Excellence Press conference 2018 in Hanoi, visitors had the opportunity to directly experience smart products from Taiwan and interact with representatives of famous brands. Right at the event, 5 out of Taiwanese leading brands including Adata, ASUS, AVer, GreenE, and Johnson gave impressive presentations, highlighting outstanding and breakthrough but friendly and useful in the daily life of consumers products, namely Treadmill from Johnson, Treatment blanket from GreenE, gaming products from Adata, etc.


Defining A New Standard of Innovation

When it comes to Innovation in general, most people will think of Japan, or the United States - the technology giants have taken the lead in science and technology industry for years. However, in recent years, Taiwan has marked remarkable achievements on the map of research and technological development, innovation and creativity globally.


According to the Global competitiveness report in 2017 of World Economic Forum, Taiwan ranked 17th in Global Innovation Index among 138 countries. According to the International Institute for Management Development (IMD), Taiwan is in the Top 3 Asia in innovation, and ranked 14th among 63 most innovative economies in the world, while maintaining high competitiveness index on Science & Technology infrastructure. [1]


"Following the Taiwanese wave of innovation throughout years, Taiwan Excellence has always honored enterprising brands that bring outstanding experiences to consumers around the world. A product with Taiwan Excellence logo represents Innovative Function, Premium Quality and High Accessibility, which is also what a New Standard of Innovation is all about. Coming back to Vietnam market this year, we look forward to introducing Taiwan's leading products, contributing to enhance further Vietnamese customers’ living standard with a rage of cutting-edge products, hence reaffirm our position in the hearts of the Vietnamese. Through this campaign, we also hope that Taiwan Excellence can contribute to bolstering Vietnamese – Taiwan bilateral relationship in economy, culture, education, and community.” – Mr. Richard R. C. Shih, Representative, Taipei Economic and Cultural Office in Vietnam remarks..


In the 4th year of companionship with Taiwan Excellence, singer-actress Minh Hang as Brand Ambassador - a bridge of the campaign to Vietnamese consumers, proudly shares that: “The theme of Taiwan Excellence never stops to amaze me ever since its first year and “The New Standard of Innovation” this year is no exception. Being the Brand Ambassador, I am very blessed to be exposed to multiple high-tech products from Taiwan, so I wish to share this experience to other Vietnamese so that the meaningful message of this campaign is spread to all Vietnamese customers.”


Right after the Press Conference, Taiwan Excellence continues to offer consumers in Hanoi the opportunity to experience Taiwanese products directly and first-hand purchase them in the Taiwan Excellence Pop Up Store at AEON MALL Long Bien (27 Co Linh Street, Hanoi) from August 31st to September 2nd. Attending these events, apart from the chance to explore and interact with advanced and innovative Taiwanese products, visitors can participate in the introduction sessions, a series of entertainment and interaction activities with Minh Hang, as well as the big lucky draw with attractive prizes.


Highlights from Taiwan Excellence at Press Conference 2018

Taiwan Excellence Press Conference 2018 brings a wide range of products from 18 brands in various sectors, proudly representing Taiwanese innovation and creativity.



Adata’s XPG SPECTRIX D41 Memory Module brings together outstanding performance and mesmerizing RGB lighting to give you a worthy upgrade for your system.



ZenFone Max Pro (M1) is the next-generation smartphone with Snapdragon 636 platform providing extraordinary performance and endurance. It has all the stamina and power to match the non-stop lifestyle and  ready to capture every special moment.





Aver SVC500 is 6-site, high performance MCU video conferencing system. This all-in-one video conferencing solution allows organizations to start conferencing immediately.



GreenE’s Slimming Stimulation Belt contains the US Patent fiber which can absorb far infrared rays of your body. It will reach lymph resonance, let lymphatic drainage, enhance circulation and metabolism, and brings you a better acceleration



Johnson Citta Series is thoughtfully designed to bring a stylish combination of form and function to urban dwellings. It is designed to fit the ever-changing rhythms of life.



With a perfect integration of retro, elegance and luxury, KYMCO Like 125 is a stunning blend of classic and modern. Moreover, it utilizes an exclusive SSC horizontal engine and Bosch Anti-lock braking system to improve the comfort of your ride.



Tokuyo TC-711 massage chair is equipped with the latest 3D technology which allows the rollers to map the spine curve with greater accuracy, hence creating the sensation of a personalized massage experience.



About Taiwan Excellence

The Taiwan Excellence Award is jointly created by BOFT and TAITRA since 1992, with the aim of cultivating Taiwanese companies. Today, the Award of Taiwan Excellence is the highest accolade for Taiwanese Products. The symbol of Taiwan Excellence embodies Taiwan’s rise to the global ranks of quality manufacturers in terms of innovation, design and manufacturing, and represents the gold standard for Taiwanese products to compete on the global stage.


Organized by Bureau of Foreign Trade (BOFT), MOEA

The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, the BOFT's role and position have been adjusted regularly to meet the needs of the ever changing international economic and trade environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, the BOFT continues to commission TAITRA for various critical government projects relating to business, trade and investment, while promoting Taiwan internationally.


Organized by Taiwan External Trade Development Council (TAITRA)

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.




Contact Us:

Taiwan Trade Center, Representative Office in Ho Chi Minh City: Ms. Pham Thu Ha; Telephone: +84-(0)909-201-532; Email: hcmcity@taitra.org.tw

Media Relations: Ms. Yen Le; Telephone: +84-903-2130-281; Email: haiyen.le@ogilvy.com          

For further information, please visit:

http://www.taiwanexcellence.com.tw/vn/ and www.facebook.com/TaiwanExcellence.vn

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