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Hanoi – September 1st  2018 - Being a part of the special event series of the Taiwan Excellence Campaign 2018, Taiwan Excellence Pop-up Store 2018 was officially introduced at AEON MALL Long Bien (27 Co Linh Street, Hanoi). This is the first time the event is held in Vietnam, marking the change from annual exhibitions to a more experimental, interactive and commercial one. Taking place in Hanoi, Taiwan Excellence Pop-up Store 2018 lasts for 3 days, from August 31st to September 2nd, 2018.

In Taiwan Excellence Pop-up Store 2018, not only having the chance to experience technology innovation from Taiwan, but Vietnamese customers in general and people in Hanoi in particular can also directly buy the high-quality products from 17 top brands spanning across five categories namely Information & Communications Technlogy, Smart Living, Transport, Smart Healthcare. These products are all integrated with intelligent technology, providing consumers with a more convenient and comfortable life and are honored by Taiwan Excellence award – an idea of Bureau of Foreign Trade, MOEA and Taiwan External Trade Development Council.

Taiwan Excellence Pop-up Store 2018 witnesses many leading brands such as ASUS, ADATA, Aver, Transcend, Johnson, GreenE, Derma Angel, KYMCO, Long Chen, etc. By entering the stores, customers can easily interact with brand representatives to possess the most updated and unfeigned overview about new trends in an intelligent life in the future

 Mr. Cheng Kai Jen, Director, Taiwan Trade Center, Representative Office in Ho Chi Minh City remarks: “Nowadays, intelligent technology is becoming a new trend favored by many customers due to the convenience it brings to life. Thanks to continuous efforts of Taiwan businesses in developing products fitting with the most updated trend, Taiwan today can be proudly considered equal with other superpowers all over the world in the field of technology innovation. We also take responsibility in introducing and giving these products to consumers in Taiwan and also in other markets including Vietnam – a highly potential one that we want to focus on. ”

Also, beside product exhibition activities in Taiwan Excellence Pop-up Store 2018, there are many artistic performance featuring Taiwanese cultural identities. Moreover, Minh Hang – Taiwan Excellence Brand Ambassador will also appear in the event in September 1st with special music performances demonstrating the culture exchange between Vietnam and Taiwan.

Outstanding products appearing in Taiwan Excellence Pop-up Store 2018:

-        Asus:

Asus ZenFone 5 Smartphone integrated with Artificial Intelligence (AI) is a really useful companion. Besides such wonderful features as image auto-adjusting, strong and smooth processing and impressive appearance with conveniently small design; Asus ZenFone 5 also possesses amazing functions which assists users with stunning experience beyond what are often expected in a normal smartphone. 

-        Adata

The couple EMIX H30 headset& SOLOX F30 amplifier expresses spectacular power and comfortable fidelity, equipped with virtual 7.1 surround for spatial, multi-directional audio.  Switch between four preset sound modes depending on type of game or media being enjoyed.

-        DermaAngel

DermaAngel Acne Care Intensive Gel contains ceramide addition to help anti-acne active ingredients be effectively absorbed by skin and enhance skin health. It also features 2% salicylic acid + 2% sulfur to treat acnes faster and prevent pimples from coming. Moreover, it can soften dead skin cells that caused pimples and improves uneven skin tone.

-        Green E:

GreenE Nano Slim Belt with five different size fitting with different part of the body not only helps solving the problem of obesity but also improve the symptoms of menstrual pain, nocturia, poor metabolism/bad blood circulation, constipation, soreness/back pain/foot pain and relief fatigue.

-        Johnson

Matrix Treadmill T70XIR is a personal fitness machine with supreme technical features and is also equipped with an HD Screen, turning the work-out process into a the totally relaxing and entertaining one.

-        KYMCO

KIMCO Like 125 Motorbike possess amazing functions, elegance look and special Anti-lock Braking System (ABS) from Bosch. Moreover, it is also equipped with Noodoe system – a kind of technology integrated in the electronic clock screen of KYMCO motorbike with the help of an application on smartphone.  The system informs drivers about time, driving speed, weather conditions, directions through a compass, notifications from social media or calls and messages;

-        Transcend

Transcend StoreJet Cloud 110 provides users with a storage volume of up to 8TB and reliable data confidentiality. It features fast transfer speeds of up to 110 MB/s and centralized data management, allowing for efficient storage and rapid access to all your data even if you're miles away.

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About Taiwan Excellence Award

The Taiwan Excellence Award is jointly created by BOFT and TAITRA since 1992, with the aim of cultivating Taiwanese companies. Today, the Award of Taiwan Excellence is the highest accolade for Taiwanese Products. The symbol of Taiwan Excellence embodies Taiwan’s rise to the global ranks of quality manufacturers in terms of innovation, design and manufacturing, and represents the gold standard for Taiwanese products to compete on the global stage.

Organized by Bureau of Foreign Trade (BOFT), MOEA

The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, the BOFT's role and position have been adjusted regularly to meet the needs of the ever changing international economic and trade environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, the BOFT continues to commission TAITRA for various critical government projects relating to business, trade and investment, while promoting Taiwan internationally.

Organized by Taiwan External Trade Development Council (TAITRA)

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.