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Date published 2018-08-06

Ho Chi Minh City, 20 July, 2018 - 35 brands distinguished with the Taiwan Excellence Award will attend in the Taiwanese International Trade Fair - Taiwan Expo 2018, organized by the Taiwan External Trade Development Council (TAITRA). The fair will take place from July 26th to July 28th, 2018 at the Saigon Exhibition and Convention Center (SECC).

Following the first-year event’s success, Taiwan Expo 2018 gathers 190 booths from various sectors, aiming to promote the image of dynamic, smart Taiwan but equally friendly and close to Vietnamese consumers. The highlight of the event is the Taiwan Excellence Experiencing Zone, with the presence of 35 Taiwanese top-quality brands, which have been honored multiple years by Taiwan Excellence, namely KYMCO, Tokuyo, JOHNSON, Carol, LCW, Plustek, etc.

Coming to the Experience Zone, visitors will have the opportunity to directly experience and interact with products integrating multiple cutting-edge technologies spanning across various categories, including information and communication technology (ICT), home appliances, sport & health care equipment and transportation, aiming to encourage a smarter and more comfortable life to every Vietnamese consumer.

Within the event’s framework, Taiwan Excellence Seminar “Taiwan Tech - Smart Life” will be held on July 26th, featuring innovative technology products from top Taiwanese manufacturers. At the seminar, representatives from ICT, transportation industries etc. would also discuss about the latest trends and the development and practical application of the Internet of Things and cloud platform.

“One thing cannot be denied is that Vietnamese market has been offering tremendous opportunities for Taiwanese businesses to seize and to make their mark. This conclusion was proved in the previous Taiwan Expo 2017” – Mr. Walter M.S.Yeh - President and CEO of the Taiwan External Trade Development Council (TAITRA) said. “The success of the first event is the underlying support for us to continue with Taiwan Expo 2018. The difference of this year's Expo and specifically Taiwan Excellence Experience Zone is that we are introducing more household appliances that are integrated with the latest technologies. We hope to get more attention from Vietnamese consumers, to help them to actualize the desire to enhance the living quality in the easiest way”.

Taiwan Expo 2018 will also mark the first appearance of a number of brands, not only at Taiwan Excellence booth, but also in Vietnam market. Some of which include GEOSAT, Opro9, SlightBike, Goodwill etc.

Besides the main events including the Taiwan Excellence Experience Zone and Taiwan Excellence Seminar “Taiwan Tech - Smart Life”, Taiwan Expo 2018 will also entertain visitors with performances that embodied bold Taiwanese identity and diverse range of food and drinks, promising to create “a mini-Taiwan” in Ho Chi Minh city.

Vietnam is currently the fifth largest trading partner of Taiwan. In the first 4 months of 2018, Taiwan’s export turnover to Vietnam increased by 5% compared to 2017, reaching US$3 billion. In contrast, Vietnam has exported to Taiwan over US$1 billion[1].



Cutting-edge technologies at Taiwan Excellence Experience Zone

At Taiwan Expo 2018  

-               KYMCO

AK 550 sets the bar for the perfect integration of sport and premium designs with its utmost attention to every detail. From the streamlined gorgeous body with full LED lighting to the nicely sculptured emblems and multi-textured seating surfaces, it not only stands out from the crowd but also gives the rider the pride of ownership.

-               Tokuyo

The stylish-designed massage chair JC-730 uses microfiber, and equipped with advanced functions such as sleep aid and calf massage that can be customized. It also has ZeroGravity technology which provides smooth and relaxing experience.

-               JOHNSON

Named after the Italian word for “city”, the Citta Series is thoughtfully designed to bring a stylish combination of form and function to users of all ages. With Horizon Citta TT5.0 treadmill, users can easily listening to music, watching their favorite movies while running thanks to the unique removable desk; hence promising to make users’ exercise more productive.

-               CAROL

Get the Party started with the CAROL iAS-102 Portable Karaoke Machine, which can be plugged and played with your smartphone or tablet, turned any place to karaoke lounge, mini theater, conference room, or a live broadcasting studio. The product supports Duet Singing allowing two microphones to connect to the device, and it is compatible with other brands of 3P-XLR dynamic microphone and mobile karaoke app.

-               LCW

With LCW soda water dispenser, you can adjust the density of the bubble, as well as adding natural flavour, instead of buying soft-drinks with chemical saccharin. What makes LCW soda water dispenser special is the ECO TEC energy-saving technology, as well as the curved design which increases your experiential value.

-               Plustek

Using an image sensor with Visible and IR illuminations, SecureScan X100 is a perfect choice for small size documents such as passports, ID cards, health insurance cards, etc. Moreover, it only takes approximately 2 seconds from scan to show, reducing check-in time, increase traffic flow and accurate customer profile data.



About Taiwan Excellence

The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected as winners of specific Taiwan Excellence Awards based on outstanding R&D, design, quality, marketing and Made-in-Taiwan merits. Initiated by the Bureau of Foreign Trade in 1992, Taiwan Excellence has gain recognition in over 100 countries worldwide.

Organized by Taiwan External Trade Development Council (TAITRA)

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.


[1] https://theleader.vn/dai-loan-muon-thuc-day-xuat-khau-may-moc-thong-minh-vao-viet-nam-1530686766861.htm


Contact Us:

TAITRA’s Ho Chi Minh City Office: Ms. Nguyen Thao; Telephone: +84-(0)909-201-532; Email: hcmcity@taitra.org.tw

Media Relations: Ms. Yen Le; Telephone: +84-(0)969-495-333; Email: haiyen.le@ogilvy.com          

For further information, please visit:

http://www.taiwanexcellence.com.tw/vn/ and www.facebook.com/TaiwanExcellence.vn

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