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The "Taiwan Excellence" initiative, executed by the Taiwan External Trade Development Council (TAITRA) under the mandate of the Taiwan International Trade Administration, Ministry of Economic Affairs (TITA), has long supported the "Tour de Taiwan, an international cycling race around Taiwan," showcasing Taiwan's scenic beauty and industrial strength to the world. On March 10th, at the Taipei City stage of the Tour de Taiwan, the "Taiwan Excellence Bear" made its debut appearance, cheering on the cyclists and boosting the morale at the event. This also allowed 250 million sports fans worldwide to further familiarize themselves with Taiwan's picturesque landscapes and the robust development of its bicycle industry through the broadcast on Eurosport.

Mr. Guann-Jyh Lee, the Deputy Director General of TITA, stated that both "Taiwan Excellence" and the Tour de Taiwan embody the spirit of pursuing excellence and innovation. Moreover, many competitors specifically choose Taiwanese brand’s products for the race, proving the international recognition of Taiwan's bicycle products. By sponsoring the event, it encourages more domestic and international consumers to recognize and support "Taiwan Excellence," thereby promoting the development of Taiwan's bicycle industry and enhancing its international image.

Taiwan is known as the kingdom of bicycles, and March is Taiwan's bicycle month, featuring world-class cycling events and the internationally renowned Taipei Cycle Show. These activities not only showcase the bicycle industry, culture, and innovation strength of Taiwan but also bring Taiwan's cycling excellence to the global stage, demonstrating Taiwan's capabilities and charm.

"Taiwan Excellence" is an award recognized by Taiwanese government to honor the excellent Taiwanese products, requiring a rigorous selection process by 140 judges across research and development, design, quality, and marketing. Only the most innovative and high-quality Taiwanese products emerge as winners. The latest selection of Taiwan Excellence will commence in April, and the awarded products will not only be able to use the "Taiwan Excellence Emblem" to highlight their glory but will also have the opportunity to participate in various promotional activities both domestically and internationally. For more details, please visit the Taiwan Excellence website: https://www.taiwanexcellence.org/tw.

The "Tour de Taiwan" is a top-tier international event certified by the International Cycling Union (UCI) as a 1st class (2.1) race, making it one of the largest competitions in Asia and the most influential international professional cycling stage race in Taiwan's cycling community. This year's race attracted a total of 24 teams from around the world to Taiwan, including six 2nd division teams from Spain, the United States, Italy, Turkey, and Israel. The event kicked off on March 10th and concluded on the 14th, covering five major stages through Taipei City, Taoyuan City, the romantic Route 3 from Hsinchu to Taichung, Nantou, and Kaohsiung City. It showcased Taiwan's enchanting natural landscapes and urban sceneries, providing an international platform for cyclists to demonstrate their endurance and speed.