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【26 August 2023, Kuala Lumpur】In response to the personalized smart living needs of Malaysian consumers, Taiwan Excellence, symbolizing the highest honor of innovative Taiwanese values,  hosted a product launch event, 'Taiwan Excellence: Pioneering Your Lifestyle,' on the second day of the Taiwan Expo 2023 in Malaysia, on the morning of August 25th. This event introduced the concept of 'Taiwanese Technology Aesthetics' to Malaysia, receiving praise from nearly a hundred Malaysian businesses and media attendees: this is how an excellent lifestyle could look like.

TAITRA Executive Vice President Felix Chiu stated the quality behind MIT products is recognized globally and consistently seen by customers from around the world as the prime choice for a higher quality way of life. Taiwan Excellence is tapping into its creativity approach to bring Taiwan’s best products into everyone's lives.

Invited guest, Chang Yew Cheong, President of The Electrical and Electronics Association of Malaysia (TEEAM), praised the innovative prowess of Taiwan Excellence, heralding the limitless possibilities for its electronic and electrical products. He believes that this exchange will foster further collaboration between Taiwan and Malaysia.

The five award-winning Taiwan Excellence companies captivated the audience with engaging demonstrations. Acerpure transformed a deep-purple colour of Malaysian favourite Ribena blackcurrant juice into clear water to showcase the efficiency of its RO water filtration system. Representatives from AIFA, appearing as wizards, used Wi-Fi remote control to seamlessly upgrade traditional appliances into smart devices. FECA showcased its patented suction cup technology by 'magically' lifting the heavy wall-tile. PlainLiv demonstrated a 10-second filter replacement, highlighting the convenience of their quick-change modular water purifier. Lastly, finally a speaker made a stylish entrance on a YouBike, introducing the YouBike 2.0E electric-assist bicycle with a high-capacity lithium battery, earning thunderous applause from the audience.

Amongst the products, the introduction of You Bike 2.0E in Malaysia for the first time has garnered significant interest from potential buyers seeking collaboration opportunities. Mr. Hoe, who represents several international brands, including the Korean Cuckoo water purifier and Taiwanese Black Wo Coffee (HWC), as well as the branch manager of Malaysia's renowned electric bike brand StonBike, have both expressed strong confidence in bringing You Bike to Malaysia.

Nurul Hafizan, who personally experienced the strong suction power of the FECA suction cup and tasted the Acerpure's magical transformation of blackcurrant juice into clear water, was deeply impressed by the interactive nature of the event. She believed that these products undoubtedly have selling points in the Malaysian market.

The Taiwan Expo 2023 in Malaysia was held from August 24th to August 26th. The Taiwan Excellence Pavilion showcased nearly 60 innovative products from 33 brands, spanning three major categories: Health & Fitness, Vogue Lifestyle, and Smart City. For more details on Taiwan Excellence exhibition products, please visit the event website: https://mys.taiwanexpoasean.com/en/index.html