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(Kuala Lumpur, 24th June 2022) The long-awaited LOHAS Taiwan Excellence 2022: Jump for Love charity campaign has finally kicked off today at Sunway Velocity Mall. The event was jointly unveiled by H.E Ms. Anne Hung, Representative of Taipei Economic and Cultural Office in Malaysia, and Mr. Halman Salleh, Deputy Director of Sports Division, Kuala Lumpur Youth and Sports Department.

LOHAS Taiwan Excellence 2022: Jump for Love is sponsored by Taiwan’s Bureau of Foreign Trade and Taiwan External Trade Development Council (TAITRA), and the response to the competition has been overwhelmingly positive with 3,773 uploaded videos since the online rope jumping preliminaries begun on 16th of May. The youngest contestant is only 6 years old, while the eldest is 70 years old, and Johor took the spot of the most contestants. Following a round of elimination by a panel of professional judges, 80 participants successfully made it into the finals in four categories, including the double-legged and freestyle jump. The finals will be a live event scheduled for the 25th of June as contestants vie for the top spots.

In this charity event, every jump made by participants are converted into Love Points and the participants successfully exceeded the 800,000-points target set by the organiser. Taiwan Excellence is donating a range of products including KARMA wheelchairs, AROMASE shampoo, TATUNG electric cookers, SIMBA feeding bottles, rice, oil and biscuit worth RM 50,000 to the Suriana Welfare Society - a children welfare organization devoted to helping children from low-income families. As a gesture of gratitude to the organizers for their donation, the children sang a touching rendition of during the opening event.

The donation handover ceremony was witnessed by Deputy Director Halman Salleh, and he lauded the effort of Taiwan Excellence in extending a helping hand to the Malaysian society through the act of kindness as well as the effort in promoting the healthy exercise such as rope jumping to more people.

H.E Ms. Anne Hung said during her speech that Taiwan Excellence is the symbol of high-quality production from Taiwan and products bearing the mark have achieved the highest honour and the products will benefits the recipients. The jump rope charity event this time has been conceived to benefit disadvantaged children, while the Malaysia Book of Record challenge will benefit Malaysia National Kidney Foundation. The organizer also made it a mission to support smallholder farms from East Malaysia. Bridging Taiwanese products and the Malaysian people will have far-reaching and meaningful significance.

LOHAS Taiwan Excellence 2022: Jump for Love is scheduled to run from the 24th of June (Friday) to 27th of June (Monday) at the Sunway Velocity Mall. The jump rope competition finals to be held on June 25. On the 26th of June, 15 Malaysian skippers will be attempting to make their mark in the Malaysia Book of Records with the entry “Most Skips Over a Single Rope in One Minute by A Team” (benchmark: 130 skips minimum). The final day activities include free health screening for seniors & LOHAS cooking demonstration.

Products from 13 award winning Taiwanese brands will be on display during the event for the public to learn more about Taiwanese products. Featured brands include:

-        Beauty and hair care : AROMASE, Bio-Jourdeness, Derma Angel, and Natural Beauty

-       Health and leisure : Bionime, :dc, EleClean, GoodARCH, and ible Airvida

-       Lifestyle products: Acera, Johnson Fitness, TUMÄ, and Vinaera

In addition to the product showcase, the organizer has also planned a series of eco-friendly experiences, home farming workshop, health screening, cooking demonstrations and online promotions. 500 sets of early-bird prizes will be given away each day, and there are numerous opportunities to win attractive prizes throughout the event. Visitors are encouraged to pit their rope jumping ability on different surfaces including foot reflexology boards, fans and grass turf. The event is open to the public and everyone is welcome to participate.

For more information, please contact the event secretariat Ms. Choo at 010-238 6850 or follow the Taiwan Excellence Facebook fan page at:  https://www.facebook.com/TaiwanExcellence.MY