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Founded in 1980, Protech Systems Co., Ltd. is dedicated to the innovation of technology products. With leading R&D capabilities, production management and flexible business strategies, the brand had successfully marketed automation products and embedded computers around the globe, and continues to be a leader in industrial computers. Not only does the brand focused on product innovation, research and development, Protech Systems Co., Ltd. undergoes a huge transformation in terms of business strategy and business model every ten years, and engages in diverse expansion under the related diversity principle.

Undergoing the Fifth Transformation in Cater the B2B2C Market

From microprocessors in the early stages of establishment to personal computers, and eventually server architecture, the brand focused heavily on the development of its soft power for the past ten years and offered software solutions to its clients. This year, marks the 40th anniversary of the company and the commencement of the fifth transformation. Chairman of Protech Systems Co., Ltd., Tsung-Pao, Wu, explained that the current focus is on "smart power" which combines soft and hard capabilities, focusing on the business opportunities in IIoT (Industrial Internet of Things) and AIoT (Artificial Intelligence Internet of Things), establishing AI, block chain, cloud, and big data to fully cater the B2B2C market!

Currently, Protech Systems Co., Ltd. Is divided into three business groups, industrial computer, smart retail and smart health care and aerospace electronics, providing  comprehensive one-stop solutions, covering information flow, cash flow, marketing, logistics, people, etc. Compared to ten years ago, up to 70% of Protech Systems Co., Ltd.’s products and services are in new fields. This demonstrates the speed and diversity of innovation!

Although COVID-19 has devasted much of the world, Protech Systems Co., Ltd. only experienced a slow-down in growth thanks to its 40 years of diversified and innovative management. Tsung-Pao, Wu analyzed that "Because our products are diverse and can be applied to a wide range of industries, the sales performance of each area increases and decreases during specific times. For example, when sales of the catering industry is in decline, the retail industry is booming, when aerospace is slowing down, the medical industry is picking up. Although a growth of 20% is originally anticipated, growth this year may drop to about 5%!”

Stimulating the Passion for Innovation and Encouraging Team Work

Since 2004, Protech Systems Co., Ltd. has received the Taiwan Excellence Award for over 60 products. It is a frequent winner of the Taiwan Excellence Award, and has been awarded the Taiwan Excellence Achievement Award for winning over 60 Taiwan Excellence Awards in total. Protech Systems Co., Ltd. award-winning products are diverse. Examples include a self-service catering and checkout system with a 21.5 inch screen, a 15.6 inch touch screen all-in-one sales terminal, a 15 inch industrial-grade touch screen computer, an industrial-grade high-performance embedded computer with no fans, and monitoring computer on cars, etc. These products are evidence of the company's research, development and innovation capabilities!

"The internal indicator of an enterprise is usually the revenue. We entered the Taiwan Excellence Award with the aim of setting an internal benchmark for the company. In addition to the sales performance, we can also verify our performance through a third-party professional evaluation. The awards are not only an honor, it is also recognition to the effort we put into manufacturing the product.” stated Tsung-Pao, Wu. Since 2004, Protech Systems Co., Ltd. has continuously participated in the Taiwan Excellence Awards and between 5 to 7 products will be submitted every year. All units under the three business groups are eager to submit their products. The competition not only stimulates passion for R&D and innovation, but also encourages teamwork between the product planning team, R&D team and the marketing team, thereby strengthening internal bonds!

Protech Systems Co., Ltd.’s earns up to 90% of its revenue overseas, most of which comes from the B2B market. The Taiwan Excellence Award helps to enhance our reputation and earn the trust of our customers. The manager of the marketing department, Tai-Hao, Wu, stated that as we accumulate more awards each year, the brand attracts the attention from friends and others in the same industry. "The Taiwan Excellence Award is the highest honor that can be bestowed on Taiwan products. Even world-class customers, such as Intel, will actively inquire whether we are winners of the Taiwan Excellence Award!”

Enhance Reputation and Utilize the Benefits of the Taiwan Excellence Awards

In order to utilize the benefits of awards, Protech Systems Co., Ltd. makes good use of the Taiwan Excellence Award logo, and places it on various marketing platforms, official websites, marketing materials, EDMs, as well as the packaging of 60 award-winning products. The label is also used and written in red letters on a white background for exhibitions home and abroad. It is also used when Protech Systems Co., Ltd. participates in TAITRA oversea marketing events. Protech Systems Co., Ltd. is a member of the Taiwan Excellent Brand Association. Together with the other members, the Protech Systems Co., Ltd. continues to enhance the reputation and competitiveness of MIT quality.

To encourage winners of the 27th and 28th Taiwan Excellence Award to use the award logo, TAITRA initiated the “Taiwan Excellence Award Label Encouragement Program”. Protech Systems Co., Ltd. is one of the 12 enterprises chosen. The brand will market and increase domestic and international exposure with the help of TAITRA. With he COVID-19 pandemic showed no sign of slowing down, Tsung-Pao, Wu agrees with TAITRA’s decision in focusing on online marketing and zero-contact marketing. "Through the exhibition, live streamers will visit each booth, and buyers overseas can interact online without requiring physical contact. Compared with physical exhibitions, where the exhibition is subject to a time constraint, this will better attract potential buyers overseas. It is the best way to boost sales and interact with the buyer in this difficult time!”

This exclusive is provided by the “Taiwan Industry Image Enhancement Project”, delegated to Global Views. For the full article in Chinese, please see https://www.gvm.com.tw/article/76332