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Founded in 1986, GIGABYTE Technology established the GIGABYTE brand and became one of the leading brands in the industry with its motherboard and graphics card products. In 2014, it launched the high-end gaming laptop brand – AORUS series, which became the preferred brand for professional gamers. In 2017, the AERO brand was launched, which consists of laptops targeted at content creators, thereby meeting the needs of professional designers, artists, in addition to audio and video editors. Persistent in maintaining high “technical innovation and quality" standards, GIGABYTE Technology’s business scope includes products for private use, commercial use, gaming, cloud computing and many others. Due to the COVID-19 pandemic this year, working from home and remote tutor had become the preferred choice. Gigabyte took the lead and launched laptop rental services for enterprises, which effectively improved efficiency for many companies during the pandemic and provided tools for employees working remotely.

Leading Technology and Quality; Redefining Gaming Laptops

Regarding the position of the brand’s products in the market, the vice president of GIGABYTE Technology’s Mobile Devices Center, Steve Chen, stated that GIGABYTE did not enter the laptop market as early as Acer and Asus; but in recent years, the brand focused on the marketing and promotion of the self-owned brands, and specialized in the manufacture of high-end products such as gaming equipment and professional graphics design tools and continues to achieve innovation and transformation in these areas.

GIGABYTE started many innovative trends in the laptop market. It is the first to launch a new flagship laptop this year, which incorporates industry-leading technology, such as mechanical keyboards, slim bezel, and Xrite Pantone panel which was calibrated panel by panel. Steve Chen further explained, "If you examine the chassis of GIGABYTE laptops, you can see the dedication we put into R&D as well as production. The chassis is made using CNC metal precision shaping technology to achieve fine quality and showcase sturdiness and durability of the product.”

There are hundreds of gaming laptops competing in the market. In order to showcase the characteristics of its products, Gigabyte consulted the world’s top esports professionals – G2 Esports and studied their habits; thereby deriving 5 essential elements: Screen refresh rate over 240Hz, mechanical keyboard, powerful cooling system, the latest graphics card, as well as compact & long battery life. GIGABYTE puts itself in the gamers’ shoes in terms of visual effects, touch, and feel; and uses its expertise in providing an immersive experience for gamers. Unlike other brands, GIGABYTE redefines the expectations of professional gaming laptops!

Over A Hundred Award-winning Products    Special Recognition

Since 1998, up to 200 GIGABYTE products have been awarded the Taiwan Excellence Award. Our products are frequent winners of the Taiwan Excellence Award. Examples include the AERO 15 OLED laptop, especially crafted for video content creators. The selected 4K OLED screens accurately presents real black and color contrast and saturation, which presents the true color and simulation of the work pieces. Aside from having over 100 products winning the Taiwan Excellence Award, GIGABYTE was also honored with the special award "Outstanding Taiwan Excellence Manufacturer"!

Steve Chen believes that the key for the continued success of GIGABYTE laptops is the company’s perseverance in research, development, innovation and quality. He stated that company insist on an “uncompromisable” approach. During the R&D process, the team worked closely with product managers and focused on the needs and experience of users. If any shortcomings are found after product launch, the products are often pulled from the market. Between reputation and profit, the brand always chooses the former. The brand upholds passion and expertise above business-oriented values in order to create the best laptops on the market!

"The judge for the Taiwan Excellence Award is the state. The award has great credibility and the winner also wins the trust of consumers!” Steve Chen further stated that the Taiwan Excellence Award is the holy grail for Taiwanese brands and products. GIGABYTE continues to grow thanks to promotional resources that Taiwan Excellence Award offers businesses. “The Taiwan External Trade Development Council (herein after referred to as the TAITRA) strives to market and promote the Taiwan Excellence Award to help Taiwanese enterprises develop their own brands, develop distribution channels and transform old  business models!” It is difficult to develop a brand in the international market without external assistance. By joining the Taiwan Excellence Award, Taiwanese enterprises can further expand brands through innovation and quality, while also using MIT quality to compete in the global market.

GIGABYTE products continue to win the Taiwan Excellence Award and GIGABYTE uses the Taiwan Excellence Award label is used in a whole variety of applications, whether its product packaging, catalogues, publications, or electronic presentations, etc. Since GIGABYTE has been selected for this year’s "Taiwan Excellence Award Label Encourage Program", TAITRA will assist with their exposure in domestic and international markets. Steve Chen looks forward to the business benefits of such exposure in terms of brand reputation in addition to the sale of its products!

"The judge for the Taiwan Excellence Award is the state. The award has great credibility and the winner also wins the trust of consumers!” Steve Chen further stated that the Taiwan Excellence Award is the holy grail for Taiwanese brands and products. GIGABYTE continues to grow thanks to promotional resources that Taiwan Excellence Award offers businesses. “The Taiwan External Trade Development Council (herein after referred to as the TAITRA) strives to market and promote the Taiwan Excellence Award to help Taiwanese enterprises develop their own brands, develop distribution channels and transform old  business models!” It is difficult to develop a brand in the international market without external assistance. By joining the Taiwan Excellence Award, Taiwanese enterprises can further expand brands through innovation and quality, while also using MIT quality to compete in the global market.

GIGABYTE products continue to win the Taiwan Excellence Award and GIGABYTE uses the Taiwan Excellence Award label is used in a whole variety of applications, whether its product packaging, catalogues, publications, or electronic presentations, etc. Since GIGABYTE has been selected for this year’s "Taiwan Excellence Award Label Encourage Program", TAITRA will assist with their exposure in domestic and international markets. Steve Chen looks forward to the business benefits of such exposure in terms of brand reputation in addition to the sale of its products!

This exclusive is provided by the “Taiwan Industry Image Enhancement Project”, delegated to Global Views. For the full article in Chinese, please see：https://www.gvm.com.tw/article/76326