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Smart Transportation Press Conference and Virtual Pavilion
Date published 2020-07-07

Taipei, June 30, 2020 – Taiwan Excellence has successfully provided international audiences with a
first look at innovative smart transportation products during its Taiwan Excellence Smart
Transportation Online Press Conference on Tuesday, June 30, 2020 at 4:00 PM Taipei Time.
Mr. Guann-Jyh Lee, Deputy Director General of the Bureau of Foreign Trade, MOEA, stated that the
smart transportation technology industry is currently one of the key industries on which the
Taiwanese government is focusing its policies. Over the next five years, the government will invest
US$200 million on smart transportation infrastructure.
The event focused on four winners of the prestigious Taiwan Excellence Award: Acer ITS, Ever
Focus Electronics, Noodoe and Taiwan Hua-Jie. Representatives from each company presented
Taiwan's latest smart transportation technologies, including a Smart Parking Meter System, AI
Network Video Recorder, EV Charging Station OS and Thin Type Quiet Switch. Exemplifying the
best of Taiwan’s smart transportation industry, these products are driving trends that combine
information communication, electronic components and smart transportation technologies.
More than 298 buyers and 25 media from across the world tuned in, including leading publications
such as Intelligent Transport from the UK, Vision Mobility from Germany, The Sun Daily from
Malaysia and Jidosha Shimbun from Japan.
Mr. Walter Yeh, President & CEO of the Taiwan External Trade Development Council (TAITRA),
Taiwan’s foremost trade promotion organization, stated that although the world is still facing the
setbacks of COVID-19, Taiwan's smart transportation solutions and products are globally recognized
for their high quality, sophisticated technology and consistent performance.
Mr. Walter Yeh also indicated that the global smart transportation market is accelerating at a
breakneck speed and is expected to reach 149.2 billion US dollars by 2023, according to Markets and
Markets research firm. For Taiwanese companies entering the smart transportation sector, the road
ahead is paved with opportunities. In recent years, several innovative smart transportation
applications and products from Taiwanese companies, including the ETC System, electric scooter
battery exchange stations and electric vehicle charging stations, have been embraced by the
international market.

During the virtual press conference, Taiwan’s finest smart transportation innovations were
exemplified by these companies:

1. Noodoe – Noodoe EV OS
With the goal of empowering clients to enjoy the perfect charging experience, Noodoe EV OS serves
as the “brain” for overseeing all electric car charging stations, automating vital operations. It
provides automated equipment diagnosis and operational analysis to ensure the optimal operation of
each charging station. Additionally, the management team can receive deep-level operation analysis
of the entire charging station.
2. EverFocus – EverFocus Mobile DVR
Winner of the 2020 Taiwan Excellence Awards, the EverFocus Mobile DVR device applies internet-
based surveillance technology for the transportation sector and comes with AI and high-speed
processing capacity, and an elegant, streamlined heat-conducting design. Its sturdy frame is MIL-

STD-810G certified, making it an ideal solution for the management of trains, railways and car
3. Acer ITS Inc. – Smart Parking Meter System
Targeting the private vehicle parking requirements for roadside and off-street parking, this Acer ITS’
smart parking meter system integrates electronic receipts, vehicle detection, license plate recognition
and parking applications to provide car owners, parking lot proprietors and local governments with
smart, cloud-based and high-efficiency parking services. With installations in Taipei, Tainan and
Kaohsiung Software Parks, it is the first roadside parking management solution in Taiwan that
combines automatic vehicle detection, license plate recognition and a cloud management platform.
4. Hua-Jie – 6C-Series Quiet Switch
Hua-Jie’s recent innovations in the development and manufacturing of thin-type switches led to its
award-winning 6C-Series Quiet Switch, primarily used in silencing steering wheel buttons as part of
the car industry chain. Two industry-leading car companies, ISUZU and HONDA, have finished
their testing of the 6C-Series Quiet Switch and are ready for batched trial productions.

2020 Taiwan Excellence Smart Transportation Online Press Conference livestream link:
2020 Taiwan Excellence Smart Transportation Virtual Pavilion link:
The Taiwan Excellence Smart Transportation Online Press Conference is part of the larger
“Taiwan Industry Image Enhancement Project (IEP)” promoted by the Bureau of Foreign Trade,
MOEA, and conducted by the TAITRA.

About Taiwan Excellence
The Taiwan Excellence Award is jointly created by BOFT and TAITRA since 1992, with the aim of
cultivating Taiwanese companies. Today, the Award of Taiwan Excellence is the highest accolade for
Taiwanese Products. The symbol of Taiwan Excellence embodies Taiwan’s rise to the global ranks of
quality manufacturers in terms of innovation, design and manufacturing, and represents the gold
standard for Taiwanese products to compete on the global stage.
Organized by Bureau of Foreign Trade (BOFT), MOEA
The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is
responsible for implementing policies and regulations governing foreign trade and economic
cooperation. Established in January 1969, the BOFT's role and position have been adjusted regularly
to meet the needs of the ever changing international economic and trade environments. The BOFT
has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in
numerous promotional trade projects and activities both internationally and domestically. Having
worked closely with TAITRA for many decades, the BOFT continues to commission TAITRA for
various critical government projects relating to business, trade and investment, while promoting
Taiwan internationally.
Organized by Taiwan External Trade Development Council (TAITRA)

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council
(TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan.
Jointly sponsored by the government, industry associations, and several commercial organizations,
TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international
competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a
well-coordinated trade promotion and information network of over 1,200 international marketing
specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together
with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center
(TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.


Contact Information:
Mark Wu, Executive Director of TAITRA's Strategic Marketing Department
02-2725-5200 #1300

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