● Nowadays, marketing through exercise events is a prominent way to raise brand awareness and accessibility. Due to economy growth, Indonesian are valuing their life quality, willing to consume on it. Zumba Fest first held by TAITRA in 2018 successfully drew 1,200 consumers to it.
● We’re continuing the success of Zumba Fest, grandly host it with Taiwan Excellence Lohas Day in locally famous Kota Kasablanka shopping mall in 2019. With a 3-day series of activities, we’re expecting to have 2,000 consumers to it. We’re going to set up a Taiwan Excellence Experience Area, and hold some health-related forums or invite KOL to promote Taiwan products in order to develop the benefits most.
● The TA of Kota Kasablanka shopping mall is those who have higher income; they prefer high-quality products from overseas. Don’t miss it!