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Nowadays, marketing through exercise events is a prominent way to raise brand awareness and accessibility. Due to economy growth, Indonesian are valuing their life quality, willing to consume on it. Zumba Fest first held by TAITRA in 2018 successfully drew 1,200 consumers to it. The TA of Kota Kasablanka shopping mall is those who have higher income; they prefer high-quality products from overseas. Don’t miss it!