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Hanoi, June 30th, 2017 – Today, one of the biggest events of Taiwan Excellence Campaign 2017 – Taiwan Excellence Experiencing Zone has been implemented at AEON MALL Long Bien (27 Co Linh Street, Hanoi) from June 30th to July 2nd. The event is momentous than ever with the participation of over 62 top brands, as 2017 marks the 25th year of Taiwan Excellence’s establishment in international territories, and especially the 8th year of its promotion in Vietnam.

Granted with the achievements from the previous seven years, Taiwan Excellence Experiencing Zone 2017 will feature premium Taiwan products from 49 world-leading brands, spanning across three categories namely ICT, home appliances, educational aids, and health care & fitness. This is not only an annual gathering for Taiwanese businesses to connect with Vietnamese consumers, but also an opportunity for Vietnamese people to personally have a taste of advanced technologies from the 10th global ranking player in innovation.

For every year, Taiwan Excellence will prepare an exclusive theme for its annual campaign in Vietnam in general and Taiwan Excellence Experiencing Zone in particular. Regarding that, Mr. Richard R. C. Shih, Representative, Taipei Economic and Cultural Office in Vietnam remarks: “Thanks to the encouragement and favor of Vietnamese consumers, Taiwan Excellence wish to highlight the distinctive characteristics of Taiwan Excellence Award-winning products, yet so friendly and useful for Vietnamese consumers to choose as gifts for themselves or their loved ones. This idea has inspired us to create the umbrella theme for the 2017 campaign: Taiwan Excellence – The gifts that always impress you”.

 

Impressive “Gifts” at Taiwan Excellence Experiencing Zone 2017

For releasing pressure

• Tokuyo

Th massage chair pioneered in scanned sensor of body aches and also modeled the massage chair upon NASA’s zero gravity seat of space ship. It is comprehensively designed to help you to relax and recover your energy.

For the “night owls”

• Just Power
• is a color temperature changeable LED table lamp, emergency light (for 0.5 hours) & torch for (12 hours) all-in-one system with nature white, cool white & warm white colors.

For tech lovers

• THERMALTEK

Thermaltake Gaming Tt eSPORTS CRONOS RGB 7.1 Gaming Headset is packed with features and latest tech. It also comes equipped with the latest 7.1 premium virtual surround sound technology to ensure you hear all sounds with pinpoint accuracy for that all-important competitive edge.

For the moderners

• Justime

Two-Way Bib Tap combines functionality and convenience in one product. It saves more space inside the house, and small multiple-functional are easier to match with all kinds of room.

• Tatung

Tatung Fusion Cooker is suitable for water-free recipes but also suitable for making hot pot, soup, porridge and baking. With this pot, busy people will be more willing to step into the kitchen and make their own meals.

For kids

• Shuter

Little Cowboy Push Car is a toy storage box designed for children over three years old. It is to make it easier for the children to move the storage boxes and get used to keep everything in place slow.

• WePlay

Icy Ice Building Set enhances hand-eye coordination. Each set contains small and large pieces. The large and small pieces can be interlocked to build large structures.

For beauty experts

• HS-RD

The spirit of SH-RD Protein Hair Cream is nature and technology. It does not require any professional blow-dry skill or techniques. Take about the size of 1cm and apply it onto either wet or dry hair directly.

 

The Taiwan Excellence Award, an initiative of the Taiwan Bureau of Foreign Trade and managed by the Taiwan External Trade Development Council (TAITRA), represents the innovative and technological image of Taiwan’s most competitive industries. It is a symbol of outstanding reliability, innovation and value.

 

Attending the event, apart from the chance to explore and experience innovative Taiwanese products, visitors can participate in the impressive interactive introduction sessions, a series of entertainment and interaction activities and performances from Brand Ambassador Minh Hang, with attractive prizes from the organizers.

 

For the upcoming event, Taiwan Excellence will be showcased in Taiwan Expo at Saigon Exhibition and Convention Center (799 Nguyen Van Linh, Tan Phu Ward, District 7, Ho Chi Minh City) from July 26th to 28th, 2017.

 

About Taiwan Excellence

The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 100 countries.

 

Sponsored by Bureau of Foreign Trade (BOFT), MOEA

The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, the BOFT's role and position have been adjusted regularly to meet the needs of the ever changing international economic and trade environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, the BOFT continues to commission TAITRA for various critical government projects relating to business, trade and investment, while promoting Taiwan internationally.

 

Organized by Taiwan External Trade Development Council (TAITRA)

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.