Super Textile was established in 1975 as a manufacturer of industrial textile products which includes speaker fabric, and fabric for strollers. Starting from 1997, Super Textile has been researching and developing Eco fabrics, which made from recycled plastic bottles. Super Textile has passed the internationally recognized Oeko-Tex Standard 100, CE, and Taiwan's Green mark; we have even received the Taiwan Excellence Award. As environmental awareness has grown in the recent years, Super Textile's efforts have started to be recognized. In 2010, Super Textile was the first in the world to pass recycled System/Material certification of TUV Rheinland, and has received the National Sustainable Development Award, Global View Magazine's Environment Hero Award as well. In 2011 we have got the Excellent Small to Medium Enterprises CSR Award and the 2011 Taiwan Green Classics Awards.
1. Super Textile uses the brand strategy of combining corporate identity system and logo into one. The logo “ SUPERTEX” was inspired from the company name “ SUPER TEXTILE CORP., forming by the 1st word “SUPER” and first 3 letters of 2nd word “TEX”, it represents company itself, yet also represents SUPERTEX products and brand, which is fully integrated with international trademark registration.
2. The logo icon was designed from Supertex’s Chinese name ‘世堡’. It is taken from the shape of “世” in Chinese hieroglyphic writing, with a meaning of endless life. It has five vertical lines which represent the weft thread, crossed by one horizontal line which represents the warp thread, like the construction of a knitted fabric. “堡” means to build a castle that can run a sustainable business.