As the leading green hair care brand in Taiwan, Hair O’right International Corporation is the home to Asia’s first GMP certified green cosmetics plant, which is certified to ISO 9001, ISO 22716, ISO 17025, ISO 50001, ISO 14001, and OHSAS 18001. O’right’s product manufacturing relies on 100% clean energies of solar and wind power, along with water recycling systems. O’right is one of the very few hair care manufacturers established in Taiwan that engages in green research and development, eco-friendly design, green processing, and creative marketing.
O’right has received global recognition for its innovative green products, winning multiple awards at the top three international invention exhibitions, iF Design Award, and Red Dot Award. From the procurement, raw materials, design, production, delivery, usage, and recycling of green products, O’right strives to create an eco-friendly environment for everyone and future generations to enjoy.
Steven Ko, O’right’s CEO, lost his parents to kidney disease and cancer in 2002, the same year in which Hair O’right International Corp. was established. Since then, Steven, who often suffers from allergies, vowed to take protective measures against exposure to heavy metals and chemical substances, determined to help people lead a chemical-free lifestyle. In September 2006, aiming towards becoming a green brand, O’right devoted itself to achieving its mission of keeping people healthy and making the planet we live on an eco-friendly place. The “O” in O’right’s brand vision “It’s O’right” symbolizes the beautiful earth we live on and “O’right” (pronounced as “all right”) represents sustainability and our aim to do what is best for the earth.
With Natural, Pure, Ecofriendly as the core concept, O’right endeavors to plant green seeds for the environment to give future generations a better and more sustainable lifestyle.