With endless hard work since founded in 1972, Merida has been a renowned brand and manufacturer of high-end bikes and e-bikes. Merida has an annual turnover of US$925 million in 2020 and roughly shares 32% of the total bike export sales from Taiwan. Last year(2020) Merida was honored as the top 10th Best Taiwan Global Brand with its brand value of USD402 million evaluated by Interbrand.
Merida was the first Taiwanese bike manufacturer going public since 1992 and also became the first ISO certified bicycle maker in Taiwan since 1996. In 2003, initiated by Merida and Giant together, a local bike industry alliance A-Team was formed on the call for "root in Taiwan" and the bike industry upgrade. It was so successful that the A-Team alliance had been widely acclaimed by all walks of life.
Lately, Merida’s brand awareness and image are reinforced thanks to its innovative products and successful sponsorship to elite international cycling teams.
Whenever we create a bike, it means much more than working on a particular project. we tell the story behind the bike. Each of our numerous bikes is packed with thousands of thoughts and ideas, countless discussions and hours of concentration and refinement. Only this way, a bike can finally become what its intention is: your MERIDA.
But the story of your MERIDA began long before the point when we started building it: It began in 1972. The founding of Merida Industry Co., Ltd. dates back as far as to that year. Equally far back reaches the tradition that we feel obliged to the three Chinese syllables “Me-Ri-Da”. They mean nothing less than each of our bikes has to be equally beautiful and valuable which carries its rider to her/his destinations as pleasantly as possible – in the narrower as well as in the wider literal sense. Many steps lie between then and today. But with each single bike, we once again start with the first step...
MERIDA. MORE BIKE.