Gifu Enterprise was founded in 1979 and is specialized in tool magazines and milling heads. Based on the blue ocean strategy, Gifu markets its MIT products worldwide and the market share includes various filed. Also, it has been playing a leading role in high-end customized automatic tool changers in the world. Meanwhile, Gifu is also the first tool changer manufacturer that acquires ISO 9001 quality management certificate and implements GFPS (Gifu Production System) in Taiwan. The company doesn’t only focus on developing technology but also emphasizes on enterprise humanity. It devotes itself to fulfill CSR as much as possible. Gifu is also awarded several national awards, which reveals that it is regarded as an excellent industry benchmark.Under the threaten of COVID-19 global pandemic in 2020, Gifu is one of the members of “Taiwan Team of Face Mask Manufacturing” to help the production of face mask. In the future Gifu will develop more MIT products to win glory for Taiwan
1.Regarding to the design of the logo：
The logo consists of 2 characters, “G” and “F”. The two characters tightly combined, which resembles the enterprise culture, “harmony” and “unity”. The shape of the logo emblematizes that the products from Gifu can always run smoothly and can help machine tool industry flourish.
The main colors of the logo are red and black, which resemble active, passionate and innovative.
3.Brand developed strategy：
(1) Enhance the Brand core value of “GIFU” by innovative research and development as well as holding key techniques.
(2)Brand Promise: Gifu provides high-quality products and reliable service.
(3)Brand value: Gifu emphasizes on enterprise and culture and focus on humanity.
(4)Brand spirit: Gifu cares the society and makes efforts on fulfilling corporate social responsibilities by devoting to public welfare activities.