Giant Group was established in 1972. With the Brand Purpose “Raise The Bar,” it is committed to advancing the entire cycling world and actively promoting a new cycling culture worldwide. Today it is the world's largest bicycle manufacturer and operates four major product brands: Giant, Liv, Momentum and CADEX.
It started 40 years ago with one goal: Improving the cycling experience for people around the world. Unlike most other brands, we produced our own frame materials, investing in the ability to forge and shape tubing to meet specific performance demands. Even as the company pushed into uncharted waters—stronger and lighter materials, more efficient production, improved quality control—reliability remained a hallmark of the brand. Riders could trust Giant. Through technology and innovation, we were advancing the bikes people rode, and the way they rode them. All Giant technologies are born from collaborations between athletes, engineers and a global team of product developers. The insights and demands of cutting-edge world champions, riders who push the limits of man and machine, benefit us all. In return, we are awed by their incredible feats. Giant’s original idea, to improve the cycling experience with better bikes, remains core to the brand.